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Episodes

Episode 222 - How to Deal With Refund, Complaints and Buyers Remorse

1/18/2018
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"Buyer's remorse" is also a form of dissonance. When we purchase a product or service, we tend to look for ways to convince ourselves that we made the right decision. If the people around us or other factors make us question our decision, we experience buyer's remorse. On feeling this inconsistency, we'll look for anything—facts, peer validation, expert opinion—to reduce the dissonance in our minds concerning the purchase. Some of us even use selective exposure to minimize the risk of...

Duration: 00:22:06


Episode 221 - How To Be More Attractive (And More Likeable)

1/9/2018
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I am not going to be politically correct in this section. I know it is not fair. I know we should not judge, I am here to help you with reality. Everyone judges and some of these items are things you can fix – some of them you can’t. Focus on the things you can improve and don’t worry about the rest. This attraction is also called the Halo Effect. It operates by making one positive characteristic of a person affect other people's overall perception of him. Because of this halo effect, people...

Duration: 00:19:24


Episode 220 - The Dark Side Of Goals – Nudge or Net

1/4/2018
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Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. And we often know exactly what we need to do to make these things happen. So why don't we do them? Why do we fall short of our dreams and aspirations? Check out this article on goal setting Writing down your goals coupled with a strong desire to reach them won't automatically bring success if you overlook this one vital detail: Successes are not achieved if they aren't...

Duration: 00:21:26


Episode 219 - The Forgotten Power

12/20/2017
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How to Command Attention with Power and Authority Great persuaders know and understand how to use different forms of power, but if you're like most people, you just cringed at the word "power." Is power something we're really allowed to talk about? Is it good or bad? Can we have power over our audience? Check out the article here. The answers to these questions depend on what form of power it is, how it is used, and what the user's intentions are. We all possess different forms of...

Duration: 00:19:33


Episode 218 - How to Resist Persuasion and Manipulation

12/13/2017
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I was asked an interesting question last week on a radio interview. I was asked, “How can you resist or repel an unwanted persuasive attempt?” He also asked, “How can you stop someone that always tends to manipulate you?” I discuss this article here, and the persuasion ninja of the week. On this podcast, I talk about ways to resist another person’s unethical persuasive attempt. This is good to know for you as a person and as a persuader. As a person, this information will help you...

Duration: 00:21:18


Episode 217 - Dave Kurlan – Baseline Selling

12/5/2017
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On this episode Kurt interviews Dave Kurlan. They discuss the biggest mistake that sales people make, baseball and sales, biggest mindset obstacles, self-limiting beliefs and how to reprogram your beliefs, how to get your prospect to pay more attention to you than to your competition, the sales process, good closing techniques, how to create urgency early, how to get past a "slump," how to know whether or not your prospect is qualified, and how to deal with resistance. Dave Kurlan is a...

Duration: 00:22:22


Episode 216 - Brick Wall of Resistance Part 2

11/28/2017
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One of the Bricks - Fear of Rejection We all experience rejection in small doses every day. But what about when we persuade for a living? Rejection seems to take a higher toll. We avoid rejection like the plague, but it affects your income. Running away from the rejection solves nothing. Letting our fears overtake us and paralyze us also solves nothing. Ironically, whether we run or succumb, neither option helps the situation. Fear of rejection can also affect the bottom line by...

Duration: 00:21:54


Episode 215 - Dealing with Rude, Mean and Hostile People

11/22/2017
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The Hostile Prospect This person disagrees with you and may even actively work against you. For a hostile prospect, use these techniques: · Find common beliefs and establish a common ground. · Use appropriate humor to break the ice. · Don’t start the presentation with an attack on their position. · You are only trying to persuade on one point; don’t talk about anything else that could trigger disagreement. · Because of your differences, they will question your credibility. Increase...

Duration: 00:21:24


Episode 214 - The Brick Wall of Resistance Part 1

11/14/2017
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On this episode Kurt discusses the geeky article of the biggest causes of anxiety. Article here. He also discusses the blunder of the week that happened to him at a burger joint in Southern California. And why first impressions really are important. He also discusses the brick wall of resistance and how we sometimes create it. Has this ever happened to you? You enter a retail store and you're approached by a sharply dressed persuader. You are interested in buying, but the salesperson is...

Duration: 00:17:47


Episode 213 - How to Sell the Way Your Customers Want to Buy – Interview with Kristin Zhivago

11/8/2017
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Join Kurt as he interviews Kristin Zhivago. Kristin is president of Zhivago Partners, a digital marketing management company, and the author of the book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin was one of the first to identify selling as a matter of supporting the customer's buying process. Kristen and Kurt discuss: And much more! For more information about Kristin visit: zhivagopartners.com Offer of the week: Find our your Persuasion IQ & get a...

Duration: 00:19:29


Episode 212 - Psychology of Making Your Prospects Wait

11/1/2017
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On this episode Kurt discusses the blunder and ninja of the day, and the psychology of waiting and whether or not is a good or bad thing and if it affects your ability to persuade. Atmosphere can also include the tension in the air. Is there a rush, or are customers relaxed? What type of climate are you trying to create? Do you want a quick, fast decision, or do you want your customers to feel comfortable enough to stay for a while? An interesting study on what happens when you create an...

Duration: 00:20:05


Persuading Millennials and Gamification - Travis Truett Interview

10/25/2017
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Join Kurt as he interviews Travis Truett, the CEO of Ambition, the first sales performance management platform built for the modern workforce thats currently endorsed by Google, Harvard Business Review and more. On this episode they discuss the most common persuasion blunders, how to get in your prospects shoes, biggest changes in the sales & influence world, how to persuade millennials (check out this article), gamification and when it can backfire, why people buy and more! 4 Ways to...

Duration: 00:22:24


Episode 210 - Double Dissonance - Get People To Persuade Themselves

10/18/2017
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The Theory of Cognitive Dissonance Leon Festinger formulated the cognitive dissonance theory at Stanford University. He asserted, "When attitudes or beliefs conflict with our actions, we are uncomfortable and motivated to try to change." Festinger's theory sets the foundation for the Law of Dissonance. The Law of Dissonance proves that people will naturally act in a manner that is consistent with their cognitions. What is a cognition? Our cognitions is a mental process that uses...

Duration: 00:21:16


Episode 209 - Power and Automatic Behaviors – Interview With Ben Voyer

10/11/2017
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Join us on this great interview with Dr. Ben Voyer. We are going to talk about: How persuasion has changed Biggest persuasion blunder Loss avoidance Power and relationships Influential nature of stories Professor Voyer is Loreal Professor of Creativity Marketing ESCP Europe, and visiting fellow London School of Economics. Professor Voyer is a behavioural scientist that has investigated how self-perception and interpersonal relations affect cognition. He has authored & co-authored...

Duration: 00:19:35


Episode 208 - True Objection or Knee Jerk Response

10/3/2017
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Objection Obstacles All excuses and objections can be boiled down one or more of these seven potential objections: Once you understand that all objections stem from one or more of these seven key areas, you will have a much easier time identifying the root of your audience's discomfort. You will then be able to address their objections in a professional, caring, and non-threatening way. Many persuaders (without realizing it) show tension, uneasiness, or irritation when someone brings up...

Duration: 00:18:49


Episode 207 - Blueprint to Business Success

9/26/2017
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Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to 'make it,' and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It's a bit of tough love, a healthy dose of reality,...

Duration: 00:23:09


Episode 206 - Do Closing Skills Still Work?

9/20/2017
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Inside the World of Objections and Concerns When you become a great persuader, you will view objections differently than most people do. You will even welcome objections and enjoy handling them. Why? You will realize that when people voice objections, it indicates that they are both mentally interested and emotionally involved in whatever it is you are proposing, even if they are skeptical. Interested and involved—what more could a persuader want from their audience? It may be...

Duration: 00:19:34


Episode 205 - What If The Competition Has The Same Price?

9/13/2017
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Charisma is influence. In other words, getting others to do what you want them to do and like doing it. People get uneasy when you talk about influence, but just like power, it is neutral. Some feel it can’t be learned, others get uneasy that it might get misused and some pretend it is not that important. Charisma and influence go hand in hand. It can be used with your leadership, your company, your children and even for making the world a better place. Influence can get people to accept...

Duration: 00:17:37


Episode 204 - Negotiation Blunder: Position vs Problem

9/6/2017
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Negotiation: Face-to-Face, by Phone or via E-mail In our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most likely to lend itself to successful negotiation. Their answer? It depends. Face-to-face communication is more likely to alleviate any possibility of miscommunication or deception. When you’re actually there, in person, you are more apt to pick up all the nuances of the exchange. That way, you...

Duration: 00:19:26


Episode 203 - Price Psychology: 14 Techniques That Make Price A Non-Issue – Part 3

8/30/2017
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Reduce to the Ridiculousness (JND): This technique involves paring down your request to something that seems manageable, easier to comprehend or easier to monetize. Let's say you are trying to convince someone to purchase a life insurance policy. The client wants a $250,000 policy and you feel that is not high enough for his needs. To adequately take care of his family, you suggest a $500,000 policy. His perception is that the monthly payment for a $500,000 policy is too high. So you break...

Duration: 00:25:14

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