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The Changing Podcast Landscape? (Ep 60)

Show Notes | Episode 60 | The Changing Podcast Landscape? | Episode Link URL – | The more things change across the podcast landscape, the more they remain the same. Whether it's more stats, real stats, ad skipping, ad rates, ideal length, or anything else that's a constant topic for those who create and distribute podcasts, it seems like it's always the same topics. Does it ever really change?


Using Lockscreen Notifications to Manage Traffic at Events (Ep 59)

Show Notes | Episode 59 | Using Lockscreen Notifications to Manage Traffic Flow at Your Events | Episode Link URL – | Keeping speakers and attendees where they need to be at a conference can become a full time job if you're not careful. . There's a more efficient means of doing that, and it involves the mobile phone lockscreen notification.


Net Neutrality & The Future of American Web Content (Ep 58)

Show Notes | Episode 58 | Net Neutrality Update and the Future of American Web Content | Episode Link URL - | Most of our client base is located in America - small business owners, entrepreneurs and the like. And with the latest changes to the FCC rules on net neutrality, there could be a lot of changes coming down the pipe.


Cannabis Industry Updates – January 2018 (Ep 57)

Show Notes | Episode 57 | Net Neutrality Update and the Future of American Web Content | Episode Link URL - | In a surprise move last week, US Attorney General Jeff Sessions moved to rescind the Cole Memorandum; "prosecutorial discretion" not guaranteed for states with legal cannabis programs. Will Congress step up and present a united front to save state tax revenues?


Bridging the Strategy – Execution Gap by Using Mobile – Ep 56

Show Notes | Episode 56 | Bridging the Gap Between Strategy and Execution Using Mobile | Episode Link URL – | Bridging the strategy - execution gap is a critical piece of the marketing puzzle. Bridging the gap between strategy and execution in mobile marketing is a critical step in making sure your campaigns are well designed and get the results you are looking for, without sacrificing quality for quantity. is your...


Cannabis Banking, FinCEN Guidance, Part 2 – Ep 53

Show Notes | Episode 53 | Cannabis Banking + FinCEN Guidance - part 2 | Episode Link URL – |


VIP Hosts See Success with Mobile Updates – Ep 52

Show Notes | Episode 52 | VIP Hosts See Success Using Mobile Updates | Episode Link URL – |


Cannabis Banking – The Cole Memo + FinCEN, Part 1 – Ep 51

Show Notes | Episode 51 | Cannabis Banking - Part 1 - The Cole Memo | Episode Link URL – |


A Museum Using iBeacons – 50th Podcast Episode

Show Notes | Episode 50 | A Museum Using iBeacons & Happy 50th Episode to Us | Episode Link URL – |


Cheap Real Estate Tech – What’s New & What’s Good – Ep 49

Show Notes | Episode 49 | Cheap Real Estate Tech - What to Choose That Actually Works | Episode Link URL – |


Proposed Canadian Cannabis Legislation – Adult Use Legalization

Show Notes | Episode 48 | Proposed Canadian Cannabis Legislation | Episode Link URL - |


Better Online Coaching by Using Mobile Wallet Notifications (Episode 47)

Show Notes | Episode 47 | Better Online Coaching by Using Mobile Wallet Notifications | Episode Link URL - | It's time for another episode and this time the topic is how to use mobile wallets to become a more productive (and more profitable) online coach by leveraging mobile to engage with your prospects.


Using iBeacons at a 420 Event – What Really Worked (Episode 46)

Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL - | Today we're discussing how dispensaries were using iBeacons at 420 Vancouver and though it's a 420 specific event, the strategies implemented still apply to any festival to increase foot traffic.


Why Mobile Ads Work (The Proof is in the Pudding) – Part 1 [Ep 34]

Show Notes - Episode 34 - Why Mobile Ads Work (Pt 1) - Episode Link - - We all know that mobile ads work, but sometimes it can be hard to understand just what, how or why they have become so effective. We're breaking down the reason behind the success of mobile ads, showing you what ads are really pulling with great response rates and giving you a lot of ideas to make your mobile ads better and more effective.


Biggest Mistakes with Reading Podcasting Stats {Ep 33}

Show Notes - Episode 33 - Biggest Mistakes When Reading Podcasting Stats - Episode Link - Podcast stats are hard to measure - iTunes doesn't give you much; the other portals aren't a lot better, and what in the heck are the right numbers to be concerned about anyway? Depending on just what your goal is for your podcast, you may not care about the same stats that other people find useful (ok, maybe we're fudging a bit here...


How Did Cannabis Legalization Fare on the Ballots? [Podcast Episode 31]

Is it time for a new gold rush in legal marijuana land? Cannabis legalization was on the ballot in a number of US states. What were the proposals, how did they fare with voters and when will the newly passed legislation go into effect? If you're thinking about getting into the legal cannabiz, you won't want to miss this episode. PS - Canadian police have been cracking down on dispensaries all over Canada, even though Trudeau ran on a platform that included legal marijuana. What's the story...


Sponsors Value Add: Top 3 Ways for Event Promoters to Charge Sponsors More for Mobile

Showing sponsors value add for mobile updates is a great way to charge more for sponsor packages. Having a mobile component for your events is not only a fantastic way to keep attendees more engaged, but it's also a prime means to demonstrate added value to sponsors when you calculate the sponsor package totals. Whether you choose to do an add-on charge for the mobile updates inclusion, or increase the base price of sponsor packages, using a mobile component is a great upselling tool.


3 Fast Ways to Double Your Sales Using Mobile Ads [Podcast Ep 29]

Just in time for the holidays - Hazel & Kim present a new episode that teaches you how to use the power of mobile ads to double your sales! Offering prospects what they want, when and where they want it, is the key to seeing a major increase in revenue and to doubling your sales. It's not rocket science, it takes very little time to set up, and you can spend your time running your business instead of playing IT manager around the office when you use mobile wallet ads to reach out and...


Mobile Apps vs. Mobile Wallet Applications – Part 2 – Podcast Episode 28

Back by popular demand - Part 2 - Mobile Apps vs Mobile Wallet Applications -- leveraging our super popular original episode (#9) - Mobile App vs Mobile Wallet - and giving the listeners what they've asked for, which is more detail and more specifics about how you can use mobile wallet applications to successfully avoid having to create, distribute and support an app. Hazel and Kim talk about the size of your current user base, what sort of UA costs you'll incur with an app compared to the...


How Much Does it Cost to Successfully Market Your Podcast? [Ep 27]

Creating a successful podcast doesn't happen overnight (unless you've got deep pockets, lots of online connections or a huge fan base all ready to help out), and it can become costly to market, advertise and promote your podcast if you haven't strategized and planned properly. Starting with a grass roots campaign and growing organically from there might take a little longer, but it's also a viable option - especially if you're launching your first podcast and aren't entirely sure how...


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