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My Brand Story Podcast

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Build A Truly Authentic Business & Brand That Will Connect! My Brand Story by Claire Spalding – Your Brand Development Training Courses & Branding Programs. My Brand Story’ is a 5-week brand building program that offers you empowering tools and know-how to enrich your business and steer it in a more successful and profitable direction.

Build A Truly Authentic Business & Brand That Will Connect! My Brand Story by Claire Spalding – Your Brand Development Training Courses & Branding Programs. My Brand Story’ is a 5-week brand building program that offers you empowering tools and know-how to enrich your business and steer it in a more successful and profitable direction.
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Location:

Australia

Genres:

Podcasts

Description:

Build A Truly Authentic Business & Brand That Will Connect! My Brand Story by Claire Spalding – Your Brand Development Training Courses & Branding Programs. My Brand Story’ is a 5-week brand building program that offers you empowering tools and know-how to enrich your business and steer it in a more successful and profitable direction.

Language:

English


Episodes

MBS028: Streamline Your Sales with the GOOD BETTER BEST Model

11/29/2017
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Hiya, it's Claire Spalding from My Brand Story. Do you want to make your business life easier and make more money?! ummm YES! Watch this week's vlog, delving into how the GOOD BETTER BEST model can save you time and build more clients, oh and make your life that much easier along the way. Watch now! Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out more here...

Duration: 00:10:20


MBS027: Change Your Productivity & Be More Successful With Michael Hyatt’s Planner

11/23/2017
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Hiya, it's Claire Spalding from My Brand Story. Are you like me, every day you wake up and say 'today I am going to get organised' and it never turns out that way? I want to introduce you to a product that changed my life - Michael Hyatt's 'Full Focus Planner' Unlike other planners, the FFP sets your goals and helps plan out to actually achieve them, by month, week and day. He also helps to change the way you approach your time. Watch now to find out what I loved about it! Stay true to...

Duration: 00:15:01


MBS 026: Escape the Trough of Sorrow in 3 Easy Steps – Tips from Airbnb

11/13/2017
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Hiya, it's Claire Spalding from My Brand Story. The 'Trough of Sorrow' ever heard of this phrase? I came about it whilst listening to the podcast 'How I Built This' with guy Raz - interview with Airbnb co-founder, Joe Gebbia - a MUST listen to if you are a fellow entrepreneur https://itunes.apple.com/au/podcast/airbnb-joe-gebbia/id1150510297?i=1000376743473&mt=2 Joe talks about his 'Trough of Sorrow' and when he almost packed everything up and walked away... but he didn't, find out how you...

Duration: 00:15:27


MBS 025: MY BRAND STORY: The 80/20 Rule: How it Can Change Your Life & Business

11/2/2017
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Hiya, it's Claire Spalding from My Brand Story. Ever heard of the 80/20 rule? It is one one of the most important rules to harness to then change your life and in business. Watch now! Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out more here http://mybrandstory.me/ If you enjoyed this video, like and subscribe to my channel or find to out more about the course...

Duration: 00:11:51


MBS 024: Interview with Little Upstart & How the Brand Pack Was Vital

10/26/2017
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Hiya, it's Claire Spalding from My Brand Story. This week, I sit down with Lizzie Nunn - 'Queen Bee' Copywriter from Little Upstart. Check out her fantastic website & work http://littleupstart.com.au/ Lizzie explains how the Brand Pack gave her clarity on what direction to take her new business, know her Unique Selling Points and identify her key Target Market. Find out how the Brand Pack was a game changer for her business and how you can do the same! Stay true to your journey and brand...

Duration: 00:31:39


MBS 023: 4 Easy Steps to Consistent Brand Messaging

10/19/2017
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Hiya, it's Claire Spalding from My Brand Story. Have you ever wondered how the brands you love so much are always consistent in every action they take?! Whether it be their language, look and feel, on social media, their customer service. Now they get the importance of consistent brand messaging and as a result stand out in your mind. Compare this to all of the others... who really fall behind... you know the ones (is this you?). Find out how you too can have consistent brand messaging in...

Duration: 00:10:04


MBS 022: Q&A How Service Providers Can Build A Personal Brand That Connects!

10/12/2017
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Hiya, it's Claire Spalding from My Brand Story. It's Q&A week! This one is for all service providers. I have many questions coming through asking if you are a real estate agent, hairdresser, yoga instructor, a provider of any service, do you need to have a personal brand? The short answer is - heck yes! You need to build a relationship and trust with your customers, as a matter of fact, you personal brands can create the strongest connecting brands of all! Watch now to find out why. Stay...

Duration: 00:09:55


MBS 019: How You Can Control Your Time in 5 Easy Steps – Interview with Emily Meagher

10/3/2017
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Hiya, it's Claire Spalding from My Brand Story. This week, I was lucky enough to get organisation guru - Emily Meagher in from http://bless-this-mess.com/ to give us the tips on how you can control your time instead of it controlling you - in 5 very easy steps, to get those projects and jobs done efficiently and have fun whilst doing it! I always have so much fun with her, watch the full vlog now. Stay true to your journey and brand story as what you have to offer, no one else does -...

Duration: 00:38:00


MBS 021: 5 Easy Steps to Productive Collaborations

10/3/2017
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Hiya, it's Claire Spalding from My Brand Story. Have you been thinking for a while that you want to get on this collaboration bandwagon with a likeminded business for the greater good (more successful businesses) but just don't know how to do it?! This week I take you through the 5 EASY to productive collaboration, watch now! Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out...

Duration: 00:14:09


MBS 020: Ditch Elevator Pitch?

9/28/2017
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Hiya, it's Claire Spalding from My Brand Story. This week, I flip the good old Mission Statement on its head. Have we been approaching this all wrong!? Off the back of a fantastic article that I read in Inc. magazine I investigate how you can target you Elevator Pitch in a more profitable way. Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out more here http://mybrandstory.me/ If...

Duration: 00:10:05


MBS 018: How You Can Turn a Mission Statements into Sales in 3 Easy Steps

8/16/2017
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Hiya, it's Claire Spalding from My Brand Story. This week it is all about your Mission Statement and if you can nail this, then it will lead to a more succinct business with a clear direction. And you can achieve this in 3 easy steps! Stay true to your journey and brand story as what you have to offer, no one else does - remember that! Sign up for your FREE 20 Point Branding Checklist, find out more here http://mybrandstory.me/ If you enjoyed this video, like and subscribe to my channel or...

Duration: 00:08:41


MBS 017: How My Brand Pack will make YOU Connect!

8/3/2017
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This week I want to talk a little bit more about My Brand Pack and how it can help YOU build a truly authentic business and brand that will connect (with your target market)! Stay true to your journey and brand story as what you have to offer, no one else does - remember that!

Duration: 00:06:12


MBS 016: Q&A – How do You Know Your Logo is 100% Right?

8/3/2017
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This week I launch my first Q&A! Every week I receive really interesting and relevant questions for all businesses and I thought, why not share my answers on video. This week, Anne-Marie from ECOshop Perth asked my opinion on her logo and if was on brand? This is such a common query for every business. Watch my video to give you the key tools to tackle it.

Duration: 00:09:38


MBS 014: MY BRAND STORY – How the Brand Pack Helped Eagle Bay Brewing Co.

7/11/2017
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This week I it down with Margarita, Marketing & Brand Manager at Eagle Bay Brewing Co. https://eaglebaybrewing.com.au We go through just how the Brand Pack helped her in the ever evolving beer and hospitality market. Find out the hurdles they overcame and how you can apply it to your business.

Duration: 00:20:15


MBS 013: MY BRAND STORY – Build a Truly Authentic Brand that will Connect!

6/28/2017
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Hiya, it's Claire Spalding from My Brand Story. Is your business at the level you think it should be? Do you feel like you know how amazing your business/product/service is but no one else does and are wasting time and money trying to achieve this? I am here to help with my 5 Week Brand Pack online course - designed with you in mind to take your business to the next level, flesh out your values, set your Unique Selling Points to draw in the 'Tribe Members' (Ideal Target Market) you...

Duration: 00:02:25


MBS 012: Claire Spalding – My Brand Story, What’s My Deal & How Can I Help Your Business?

6/20/2017
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I live and breathe branding. I am a brand specialist with over 13 years of experience in brand and strategic marketing. In every day terms, I have been helping business's build and develop their brand identity, values and have helped to strategies for more successful, profitable futures.

Duration: 00:06:57


MBS 011: Case Study: Strong USA Consumer Brand Leaders

6/8/2017
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I have just come back from the ever inspiring US of A for a work trip. I wanted to share with you what I saw from a strong brand perspective - today I have taken a nice cross section Sephora, Inteligentsia, Nike & In-N-Out.

Duration: 00:13:25


MBS 008: The 3 Steps of Branding, Marketing & Then Sales

5/24/2017
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Has anyone ever explained to you the 3 step process of 1. Branding, 2. marketing & then 3. Sales? Know what your brand stands for know (its soul). Once you have established your soul and what you are about as a brand, everything will fall into place.

Duration: 00:17:40


MBS 007: Does Your Business Have ‘Tribe Members’?

5/24/2017
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Have you ever wondered why it is you LOVE a brand or product so much? You my friend are their ‘Tribe Member’ yes you heard right, their client for life. Once you have found out what drives your target market and how to truly connect with them, from there you will build lifelong tribe members that won’t go anywhere else.

Duration: 00:14:24


MBS 006: Do You Know What Your Business is Branding?

5/24/2017
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Have you ever wondered what it is exactly you are branding as a business to build a path and purpose? And no I am not talking about your service or product… Find out about this and much, much more in my Brand Pack to make your business the success it should be!

Duration: 00:12:04

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