We’re used to marketing being the thing you use to sell a product, and it sometimes has connotations of deception and manipulation — “the ends justify the means.” But church marketing isn’t about sales. It’s about understanding your community. Today, we’re going to clear the air. We’re going to get biblical and dive in to … Continue reading "Ep. 015: The ethics of church marketing"
In this episode of the MyCom church marketing podcast, we present a case for the church blog. =============== Related MyCom Articles Blog Ministry http://www.umcom.org/learn/blog-ministry Attract your community using content marketing http://www.umcom.org/learn/attract-your-community-using-content-marketing How to get people in pews by creating excellent content http://www.umcom.org/learn/get-people-in-pews-with-excellent-content Alleviate stress: Plan ahead with editorial calendars...
Today, our guest is Joe Iovino, host of the Get Your Spirit in Shape podcast which features conversations with leaders, authors, and others who offer tips, tools and things to think about as we seek to grow in our spiritual lives. Join us as we get to know Joe, his podcast and the other incredible … Continue reading "Ep. 013: Conversation with Joe Iovino"
Today we’ll talk about reaching into the heart of your community with clear and careful messaging. We’ll explore some pastoral involvement in communications and see how two preachers, one modern and one from the past, can help us better understand our jobs. =============== “Sundays Coming” contemporary worship spoof: https://www.youtube.com/watch?v=ys4Nx0rNlAM 5 lessons from a hilarious spoof on … Continue reading "Ep. 012: Pastoral Insights for Church Marketing"
Does the church need more entrepreneurs at heart? Let’s talk about some of the characteristics of an entrepreneur, and explore together how they can apply to church communications and marketing. =============== Related MyCom Articles Ask the right questions to make the right ministry investments How to use personality tests to create balanced teams 5 ways … Continue reading "Ep. 011: Characteristics of an entrepreneur"
Today, we’re talking about video production for your church and why it shouldn’t be scary. If you think it doesn’t matter, please stick around and learn how impactful church videos can be. We’ll also discuss a few easy video marketing methods to get the ball rolling. =============== Related MyCom Articles How to do video announcements: … Continue reading "Ep. 010: Video production for churches"
Today we’re talking with Sophia Agtarap about some of the struggles leaders face when starting new churches. Sophia is the former Online Engagement Minister at United Methodist Communications and is now the Director of Communications at Vanderbilt University Divinity School. Find her on Twitter @sophiakristina. =============== Resources: Auburn Media Training New Church Starts at Discipleship Ministries … Continue reading "Ep. 009: Young church challenges with Sophia Agtarap"
Today we’re talking about Community Listening. We are passionate about helping churches like yours get to know their communities so that you can speak life into them, in the power of the Spirit, with the tools and techniques with which the Lord has blessed us. =============== Resources: Questioning charity: Redefining the role of the church … Continue reading "Ep. 008: How successful churches listen to their community"
How do churches befriend Google and get in front of searching eyeballs? There’s no easy way. It’s just like any other friendship — takes time, persistence and lots of love. We’ll talk about search engine optimization tips and tools you can use to find and reach your audience. =============== Resources: Wordtracker – keyword suggestions 12 … Continue reading "Ep. 007: An SEO primer for church websites and blogs"
In part two of our church storytelling series we cover several tools you can use to help amplify your church’s message. =============== Resources: FREE PHOTO EDITING ON MAC OR PC Canva – Simple & Fun Online Graphic Design Software PicMonkey Adobe Spark FREE PHOTO EDITING FOR SMARTPHONES Snapseed Image/Meme Editor Tutorial Videos Snapseed for Android … Continue reading "Ep. 006: Church Storytelling (part 2)"
The most profound book of all time starts “In the beginning, God created the heavens and the earth.” Our entire faith is rooted in a storytelling tradition. Why not use stories to amplify your church’s message of hope and love? =============== Resources: http://www.toms.co.uk/onedaywithoutshoes http://www.moleskine.com/us/moleskine-world =============== If you enjoyed this show, please go to http://www.umcom.org/mycomreview to … Continue reading "Ep. 005: Church Storytelling (part 1)"
Should your church use a projector? Is PowerPoint okay, or is there something better? We’re going to cover these questions and a lot more. =============== Resources: Plan transitions: Create a worship service flowchart: http://www.umcom.org/learn/plan-transitions-create-a-worship-service-flowchart 6 reasons churches don’t use projection in worship – and how to overcome them (Part One): http://www.umcom.org/learn/6-reasons-churches-dont-use-projection-in-worship-and-how-to-overcome-them 9...
Learn how to create and maintain groups that are engaging and inviting. We cover several digital tools as well as social media tactics to build awareness and keep your small group organized. =============== RESOURCES The Class Meeting: Reclaiming a Forgotten (and Essential) Small Group Experience – https://www.amazon.com/Class-Meeting-Reclaiming-Forgotten-Experience-ebook/dp/B00GXBBM7U “Get Your Spirit in Shape” podcast – http://www.UMC.org/podcasts Upper … Continue reading "Ep. 003: How...
There are a lot of common misconceptions people have about using the internet for marketing and communications. Learn how to avoid some of these significant church marketing pitfalls. =============== Resources UMC Online Course: Your Church Website: Rethinking Your New Front Door – http://www.umcom.org/YourChurchWebsite Think you know the Web? Think again: Web myths debunked – http://www.umcom.org/learn/think-you-know-the-web-think-again-web-myths-debunked =============== If … Continue...
Marketing isn’t a bad word for churches; it’s merely how you tell the story of your church to the local and global community. Chances are, you’re already doing it! Signs, your website, social media and bulletins are all aspects of church marketing. You’re not just selling a product. You’re promoting the fountain of living water … Continue reading "Ep. 001: Fundamentals of church marketing: Where do you start?"