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Nerd Brand

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Location:

United States

Description:

More about the show here: https://element502.com/nerd-brand-podcast/

Twitter:

@nerdbranded

Language:

English


Episodes

Nerd Brand Episode 2×13 – Reviving Dead Brands

8/3/2017
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This week on Nerd Brand we are talking about resurrecting brands. Taking a brand that has been either on fumes or dead can be a huge challenge. Some don't even bother attempting it, most rather start fresh. A while back I was told that it's better to raise a baby than to raise the dead. Starting fresh allows more room to grow and redefine your brands message and mission. Below is a brief synopsis of the show: What the tip? Don't be evil. Cheating Google is not cool. I was asked how to...

Duration: 00:51:33


Nerd Brand Episode 2x12 - Video Games & Diversification

7/13/2017
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Diversification is defined as: "A growth strategy where a business markets new products in new markets." But it is a risky strategy. The business is moving into a new area of a market in which it has little or no experience. Here we discuss how the video game industry did this. Nerd Video games and how they diversify 2 companies that went into video games from electronics and appliances: Sony - PS4 Microsoft - Xbox Brand Product Simplification Cost reduction Better brand...

Duration: 01:06:57


Nerd Brand Episode Episode S02E11 - It's All Connected

6/22/2017
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On this install of The Nerd Brand this week we're talking how to connect your business to other business and how connected universes have worked for the big guys in Marvel and DC. This episode on the Nerd Brand. In case you're wondering what this weeks tip is, it is about Fred. Fred is the one of the Latest updates to Google has issued back in March and in this episode we briefly give you a tip on how to address this update and keep your site from becoming a victim of the...

Duration: 00:56:30


Nerd Brand Episode SO2E10 - Half Baked Marketing

6/8/2017
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Movies are a business just like any other one. This episode of our podcast we're talking about print and digital advertising that wasn't quite thought out. A few weeks ago, the new Spiderman movie poster was revealed. This was criticized as a minor disaster. The project has been memed, and trolled on social media. Terrible structure: Better: I'll be honest: I tried to improve the very busy SPIDER-MAN HOMECOMING poster, and I no longer know where the original ends and mine begins...

Duration: 00:59:29


Nerd Brand Episode SO2E09 - Wonder Woman

5/25/2017
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History Comic books were more or less invented in 1933 by Maxwell Charles Gaines, a former elementary school principal Due to negative PR of comics, Gaines, in 1940, hired Marston as a consultant. In the summer of 1940, Olive Richard, a staff writer for the magazine, visited Marston at his house in Rye, New York, to ask him for his expert opinion about comics. “Olive Richard” was the pen name of Olive Byrne, and she hadn’t gone to visit Marston—she lived with him. She was...

Duration: 01:03:37


Episode 2x08 - Free Comics and Spring Cleaning Your Brand

5/11/2017
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It's Kentucky Derby and free comic book day! Not to mention it's time to spring clean your brand. This episode on the Nerd Brand. What the Tip?! www and non www domains and google web master tools. Be exact with adding your websites URL to google search console. Full URL. With https or http Nerd Why did the comic culture rise up and comic book day. Brandon has this one covered. Brand Time to do a brand review. Check your self before you advertise yourself....

Duration: 01:07:39


Nerd Brand S02E07 - The Sounds of Advertising

4/27/2017
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Sounds are evolving in to famous 60-70's songs. GOTG vol 2 released sound track as promo along with trailer. Our bold favs and most memorable both sound tracks and scores. Brand What music can say about a brand. "Music brings value to a brand in three ways: identity, engagement, currency. Specifically, using music to establish an emotional connection with a brand, increases brand recognition, creates excitement and buzz beyond the brand’s core products or services, and can...

Duration: 00:56:30


Nerd Brand Podcast Episode 2x06 - R-Rated Advertising

4/13/2017
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It's all about knowing your audience. A few weeks ago on Nerd Brand we talked about Marvel Comics and how they're taking their narratives in a specific direction that wasn't exactly a fit for the audience that consumes the product. As of a couple weeks ago the CEO of Marvel comics admitted this mistake and we will have to wait and see if there's a course correction. But there's the proof of not knowing your audience and marginalizing a good segment of them and sales suffering as a result....

Duration: 01:07:35


Nerd Brand S02Ep05 - Adapt or Die

3/30/2017
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In this episode of Nerd Brand Podcast we talk about Brands that you have heard of that are no longer with us and some that are soon to be departed. Many Brands die because of financial reasons, others because of a lack of self promotion, in spite of having "Top of Mind" awareness. For a list of resources, check out the links below: http://www.clark.com/major-retailers-closing-2017 Long dead brands, but we all...

Duration: 01:07:23


The Cloverfield Conspiracy

3/16/2017
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What the tip??!! Branding. It's gotta be consistent and re-branding is not the same ol same ol Alt: WordPress - Yes Virginia, there are revisions and autosaves. Nerd Cloverfield Theory discussion (4-5 movies planned) Tagruato Corp. - The site is back online! http://tagruato.jp/index2.php Subs: Howard Stambler: http://tagruato.jp/employee_of_the_month_2016_february.php Radioman70 (aka http://funandprettythings.com/) - A private chat site for him and his...

Duration: 01:15:59


Nerd Brand Podcast S02E03 - No one cares about your opinion

3/2/2017
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Opener: Ben Afleck is still Batman, and yes, the movie has a director. Now if they can keep it from turning out like the rest of the DCCU. What the tip??!! Recommend WordPress plugin Yoast SEO Nerd: Marvel Comcis vs MCU Marvel Comics is not doing well. A singular ideology has created an economic problem for Marvel Comics. Example: DCCU is based on spectacle. MCU is consistent and focuses on story. Gimmick #1 - The politics Quality of story over agenda. Build a...

Duration: 00:56:57


Nerd Brand S02E02 - Sequels and Prequels and Reboots Oh My

2/16/2017
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Oh boy what a year it's gonna be for movies in 2017. Sequels, Prequels, and reboots, and some we aren't really sure where they fit in these categories. We also continue our conversation from last time about campaigns and marketing brands, this time we discuss over saturation or diluting your message by being to aggressive with it. So listen in to us joke, discuss, and offer a nerd point of view for marketing and advertising!

Duration: 01:00:42


S02 E01 - Return of the Nerds

2/2/2017
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We're back! After a break for the Holidays and refreshing our format, it's season 2 of Nerd Brand. This episode we talk about Batfleck and timing of promoting and launching campaigns! Follow us on Facebook at facebook.com/thenerdbrand and subscribe to the podcast on nerdbrandpodcast.com or on iTunes and Google Play.

Duration: 01:01:29


Episode 17 - Dork the Halls

12/29/2016
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In this episode we cover the marketing and nerd movies of 2016, as well as say farewell to 2016. Season 2 of Nerd Brand will be back in January!

Duration: 00:57:27


Episode 16 - Branding in TV

12/14/2016
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This episode of Nerd Brand Podcast we discuss Branding in TV, particularly in superhero television shows Starting with the CW's - Dare to Defy Slogan seems indicative of series cast age and demographic. Is Dare to Defy related to Millennial’s wanting to challenge the “establishment”? What’s innovative about CW shows from a brand vs content quality perspective? Is there too much politics and not enough story these days in TV Comic based shows? Which shows are more about telling the...

Duration: 01:07:56


Episode 15 - Superhero Weaknesses

12/1/2016
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In this episode we have fun and discuss the weaknesses some of our favorite heroes have and how they got them. As well as a run down on the methodology of their creators came up with them.

Duration: 01:03:08


Ep.14 - How to tell a story

11/9/2016
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In this episode we're talking about how to tell a story and how bot good and bad stories are told. With us is once again our guest and sponsor Bill Reynolds of Element 502 to join in on this fun discussion.

Duration: 01:08:36


Episode 13 - Nerd-o-ween

11/3/2016
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In this special episode of Nerd Brand recorded on Halloween 2016, Jason and Brandon discuss movie marketing scare tactics and The Exorcist.

Duration: 01:03:20


Episode 12 - Search Engine Optimization

10/20/2016
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In this episode we're discussing New York Comic Con Trailers and Search Engine Optimization Tips 101. We've been planning a podcast episode on SEO for a while, so here are the basics we know. If you have anything to add to the discussion let us know in the comments!

Duration: 01:17:02


Episode 11 - The Wordpress of the Day

10/5/2016
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In this episode we're talking new movie news for 2017, which ones we are looking forward to, and our favorite Content management system: WordPress... All in this episode of Nerd Brand!

Duration: 01:23:23

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