Welcome to the kick-off of Season 5, focused on automation. Beka Rice is Head of Product at SkyVerge and has an obsession with all things automated. Today, we discuss why automation doesn’t have to be inhuman, how the order confirmation is actually the beginning of the customer relationship and what questions to ask in a discovery meeting. Produced by Come Alive Creative
On today's episode, Carrie is interviewing Troy Dean. This is Troy's second interview on officehours.fm. Troy and Carrie are discussing project scoping and putting your business in the best possible position with the client that will make you (and your client) more successful.
In this episode, Carrie and Heather talk about Contact Relationship Management (CRMs) and how that applies to a freelancer or small agency. The discussion covers when you get that customer in the door and launch the project all the way establishing a retainer agreement with them.
In this podcast, Carrie interviews Brett Cohen CEO & co-founder of emagine, a digital agency located south of Boston, MA. Brett shares his insights of sales and marketing the “hard way” where there is no substitute for calling and meeting people face to face.
What we talked about Managing expectations from the very first interaction with a client Taking ownership of every aspect of a project Addressing "issues" immediately (no festering) Adversarial relationship toward customers Handling hard conversations (and keeping the emotion out) The best (and worst) forms of communication
What we talked about Using a business plan to decide what services you'll offer and what you won't Before choosing your ideal customer, you need to have customers to choose from :) When it's time to grow a team (and how to find the right people) Managing cash flow Business, communication, and tech tools used at WPRiders.com The importance of a mentor
What we talked about The process of developing a customer niche Just because you gear marketing toward your niche doesn't mean you can't serve others The three-level marketing strategy How to get a client ASAP Building confidence in yourself The importance of content (and tips for getting into the swing of content creation) Vetting potential clients
What we talked about The origins of managed WordPress hosting Serving a niche in a crowded space Find your differentiators that set you apart from the competition Empowering others (teammates) to make decisions and take responsibility for the outcome Working through explosive topics (i.e. politics) with your team Expressing opinion as a company vs an individual Joshua shares what inspires him
What we talked about Going from solo owner/operator to a partnership Accountability in a partnership Inbound marketing Engaging with your site visitors Serving up content based on who's looking How to get someone into your marketing funnel