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Jon Buscall from Jontus Media on how to get the most out of online marketing and communications to help you grow your business.

Jon Buscall from Jontus Media on how to get the most out of online marketing and communications to help you grow your business.
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Jon Buscall from Jontus Media on how to get the most out of online marketing and communications to help you grow your business.




Johnathan Grzybowski on Influencer Marketing and "Being Real"

Episode 209 Released October 10, 2017 Johnathan Grzybowski comes on the show to talk about the power of influencer marketing. For full shownotes, please visit:

Duration: 00:35:44

How Live Streaming can Benefit Your Business

Episode 208 Released September 29, 2017 Mike Russell from Music Radio Creative visits the show (again) to talk about live streaming! For full shownotes, please visit:

Duration: 00:42:29

What content marketing converts best ?

Recorded in the Dog House Studio at Moondog Marketing, September 8, 2017 Episode 207 MarketingProfs recently published the results of a study where they, together with Ascend2, looked at what kind of content functions best as part of the lead generation process. It was quite a surprise as they found that Research Papers were top, closely followed by video. Blogs were way down there followed by lowly infographics. On this show I discuss the ramifications of this for small...

Duration: 00:21:40

Is Wordpress the Best Solution ?

Recorded August 28, 2017 A lot of small businesses that we work with have Wordpress websites; however, because solo entrepreneur's or SMBs don't have a lot of resources, many skimp on security and back ups. This has got me thinking whether Wordpress is the right solution for their website. As data security becomes a bigger issue, and a company's web presence imperative to their reputation online, I get frustrated when I see businesses not ensuring that their Wordpress is kept up to...

Duration: 00:24:04

David Feinman on Taking Risks & Marketing to Millennials

Recorded in the Dog House Studio, Sweden. Episode 205. This week, I spoke with David Feinman, CEO and Co-Founder of Viral Ideas Marketing, about how businesses can use video as part of their social media marketing mix. David started Viral Ideas back in 2015 along with Zach Medina. Since then, the pair have built an innovative small agency specialising in videos that tell a story. They have produced truly unique videos for a variety of clients to help them build both their customer...

Duration: 00:41:38

How to Get Started with Podcasting

Released August 7, 2017 and recorded in the Dog House Studio, Täby, Sweden. I talk to Colin Gray, The Podcast Host, who has built a business out of podcasting. His latest venture is The Podcast Host Academy, which sets out to teach newbies how to podcast successfully. With a background in education and audio, Colin brings a very pedagogical approach to all things podcasting and this episode will give you insight into: All the links mentioned in the show are to be found over at...

Duration: 00:44:59

Asking for Freebies & More

Recorded in the Dog House Studio, Sweden July 28, 2017 Episode 203 On today’s show Lucy, a four month old basset, joins woofs Digby and Tia in the studio. Whilst Lucy and Co snore away I look at three things that caught my interest this week: InstagramPlugin updates andPop-ups. Instagram As reported in the Liverpool Echo, Laura Worthington, from Laura's Little Bakery was asked to produce a free cake for a contestant on UK tv show Love Island . Laura received a message from a...

Duration: 00:26:26

Happy Birthday iPhone

Recorded June 30, 2017 Episode 202 To celebrate the 10th birthday of the iPhone, this week's episode looks at mobile marketing. Is your digital marketing doing enough to work on what for many is their first screen? Does your website look good on mobile ? Does it load quickly ? Do your forms convert ? Are you taking enough time to focus on communicating effectively on mobile platforms?

Duration: 00:25:55

Is Inbound Marketing Still Effective?

Episode 201 Recorded in the Dog House Studio, Stockholm, Sweden. Released June 26, 2017 This week, for episode 201 of the Moondog Marketing Podcast, I spoke with Gray MacKenzie. Gray is the owner of inbound marketing agency GuavaBox and co-founder of DoInbound, a project and process management tool specifically for marketing agencies. He’s also the force behind the Inbound Agency Journey, a podcast I’ve personally enjoyed very much as of late. After my time at the Fifteen Seconds...

Duration: 00:41:02

The Power of Creativity

Released June 19, 2017 Recorded in the Dog House Studio, Sweden. Last week I had the privilege to attend and speak at the Fifteen Seconds conference in Graz, Austria. With four stages and three or four thousand young, thoughtful, and engaged people, the event was a veritable tidal wave of information and ideas. I’m excited to share my thoughts and feedback with you on the podcast this week. The list of attendees included huge companies and brands like Red Bull, Facebook, GQ, the...

Duration: 00:27:10

Beyond the billable hour: Andrew Hellmich on premium membership sites

Released June 6, 2017. Recorded in the Dog House Studio, Täby, Sweden. Episode 199. Phew! Lately, small businesses are having a love affair with the idea of membership sites. I say “the idea” because oftentimes, implementing this platform successfully has more hurdles than expected. A lot of people get excited about one or two aspects and don’t truly think through the sales funnel. Based on Australia’s east coast, wedding and portrait photographer Andrew Hellmich runs the premium...

Duration: 00:48:01

Future-Proofing Your Business

Episode 198 Recorded at the Dog House Studio, Stockholm. The hyperbole surrounding e-commerce vs. brick and mortar stores has been impossible to ignore lately. Think pieces sound the alarms for the “death” of this or that industry or physical good. LinkedIn features reams of articles about the Retail Apocalypse, and it’s easy to see why. Major retail players like Sears and Macy’s have shuttered long standing stores and declared bankruptcy. How much truth resides in all this...

Duration: 00:41:32

Drive, Innovation & Success for Women in Business - Genecia Alluora Luo

Recorded May 8, 2017 in the Dog House Studio, Stockholm, Sweden I talk to Genecia Alluora Luo, co-founder at Soul Rich Woman, a platform that provides women entrepreneurs in Asia with the support, tools and knowledge to run their own business, through business coaching and courses. Genecia Alluora Luo founded Soul Rich Woman, a platform that aims to empower and connect women entrepreneurs in Asia. Genecia is a former Miss Singapore-International 2006 who is now a business coach in...

Duration: 00:35:43

How to be better at marketing

Episode 196 Recorded April 24, 2017 in the Dog House Studio, Stockholm, Sweden What do you do if you're not increasing the number of sales or leads that you need to stay in or grow your business ? This is something we talk to clients about very often and typically small-to-medium sized businesses. A lot of it comes down to solo entrepreneurs bootstrapping their business, not having the resources to put into their marketing alongside doing the job they love; for bigger teams, it can...

Duration: 00:23:11

How to Get Interviewed on a Podcast and Promote Your Stuff

Released April 9, 2017 This week's episode of the show is recorded on the road from my house in the south of France. I don't have the usual studio set-up with me so this episode was recorded with a duvet over my head. Seriously! So apologies for the sound quality. I've done my best. And apologies for not having access to my usual sound files. I hope the rest of the content hits the spot! On the show I give a very frank insight into how people try (and fail) to get onto the podcast by...

Duration: 00:13:48

Creating Presentations & Infographics Online

Episode 194 Recorded March 24, 2017 at the Dog House Studio, Stockholm. Feedback: @jonbuscall OR I interviewed Payman Taei, founder of, for this week's show. Visme is a fantastic online tool that enables you to create professional presentations and infographics online. It's the kind of tool that will really help bootstrappers and small businesses alike because there are thousands of templates and graphics to get you...

Duration: 00:39:53

How and What to Write

Recorded March 17, 2017 in the Dog House Studio Episode 193 On this week's show I talk about a bunch of writing tools that I've been working with lately: GatherContent Airstory Byword Google Docs and Scrivener I also look at some fascinating email marketing data over on Conversion XL Finally, check out Blogvault if you need to keep reliable back-ups of your wordpress site. Blogvault is also great for transferring sites between domains, such as a dev site and live site.

Duration: 00:28:25

Marketing Muck-ups and Marketing to Millennials

Recorded March 2, 2017 at the Dog House Studio, Stockholm, Sweden Episode 192 This week I talk through a major muck-up I made with ActiveCampaign and Contactually. If that's too much for you, jump to approx 14 minutes where I share my thoughts on a study which examines how millennials are using digital media. Following that, I go on to talk about a landing page campaign we're kicking off, testing how we can productivize our services. Does that convert better than just promoting our...

Duration: 00:32:46

Getting Immediate Results

This week's episode is a response to a listener question. Geoff Moller from got in touch asking about how some businesses are now looking to get immediate ROI. Is this possible ? Even feasible ? I share my thoughts ! Recorded: February 16, 2017 Episode 191 Recorded in the Dog House Studio, Stockholm, Sweden.

Duration: 00:27:52

Kick-start your B2B selling on LinkedIn

As a follow up to last week's episode, I talk to Martin Gagnon about the best way to use LinkedIn to generate sales. Martin is a creative marketing professional counting with over 20 years in marketing and sales in the telecommunication industry. Passionate about B2B content marketing strategy and social selling, he guests the show to talk about one of the platforms I personally struggle most with. Full show notes: Feedback: @jonbuscall

Duration: 00:31:16

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