Discussion with Scott Cunningham, founder of IAB TechLab
Interview with Scott Cunningham, founder of IAB TechLab, on advertising, adblocking, and media
60 minutes on adblocking: Jason Kint (DCN) and Johnny Ryan (PageFair) discuss the advertising crisis
I spoke with Jason Kint, CEO of Digital Content Next. In our podcast we discuss pressing issues for publishers and marketeers including: native advertising, adblocking, micropayments, measurement, the media economy and publisher business models, transparency in the advertising market, and Facebook’s decision to show ads to adblockers. As CEO of DCN Jason represents the most prestigious publishers in the world, including The New York Times, The Financial Times, Disney, Bloomberg, Vox....