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Pharma Marketing Talk


Interviews of leaders and innovators in pharmaceutical marketing. Pharma Marketing Network's mission is to help pharmaceutical marketers advance their careers through networking, sharing resources, and continuing professional education.

Interviews of leaders and innovators in pharmaceutical marketing. Pharma Marketing Network's mission is to help pharmaceutical marketers advance their careers through networking, sharing resources, and continuing professional education.
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Newtown, PA




Interviews of leaders and innovators in pharmaceutical marketing. Pharma Marketing Network's mission is to help pharmaceutical marketers advance their careers through networking, sharing resources, and continuing professional education.






VirSci Corporation PO Box 760 Newtown, PA 18940-0760 215-504-4164


Pharma 3D

Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age." Topics for Discussion/Questions: Give us an short introduction to the e-book Pharma 3D. Why was this written now? Who collaborated in writing the book? What are the major takeaways for pharma?Explain why you think pharma is not doing enough in digital marketing Is it fair to compare pharma to other, more lightly regulated in terms of...

Duration: 00:20:43

UCB's State ScoreCards

Cindie Dilley,Head of New Patient Value Focus at UCB, talks about UCB's State ScoreCards program, which won the 2016 eyeforpharma #efpphilly award for Most Valuable Patient Initiative. What are ‘The Report Cards’ (aka ScoreCards)? It is an interesting initiative to lobby decision makers for better access to innovative treatments for Epilepsy. The Record Cards ups the pressure on under-performing state health networks, by increasing transparency on state performance. Why did they win?...

Duration: 00:18:14

Effectiveness of Pharma DTC Advertising

Pharmaguy interviews Richard Meyer,Chief Digital Strategy Officer, Online Strategic Solutions, about a phone survey he conducted recently for a pharmaceutical client. We discuss the main findings of the survey.

Duration: 00:32:12

Sizzle Sells, Even for Doctors

Are Better Headlines Just What the Doctor Ordered? Pharmaguy interviewsJeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on how Doximity has added some 'sizzle' to life-saving medical news to make it more readable and engaging for its online physician community. Questions/Topics of Discussion Why should anyone care about physicians reading clinical news? Medical publishing and...

Duration: 00:29:23

Mobile Technology, Pharma & the Future of Healthcare

The Mobile Health Competence Centre Hosts Online Discussions Pharmaguy interviewsJuan Cornet, Director,mHealth Competence Center, who summarizes the key takeaways from an hour-long #mHealthPharma TweetChat on how pharma can develop high quality mobile health apps. Juan also talks more generally about the impact of mobile technology on healthcare and what his organization is doing to promote quality mHealth programs. Questions/Topics of Discussion Tell us about the mHealth Competence Center...

Duration: 00:29:53

The Benefits of Virtual Social Therapy®

Sharing Stories Through Self-Generated Patient Videos Pharmaguy interviews Dave Duplay, Founder and Chief Executive Officer at healtheo360, about the effects on patients of sharing their stories through self-generated videos and participation in Virtual Social Therapy® via the healtheo360 community. Healtheo360 is a "caring network" where patients living with chronic conditions, such as diabetes, cancer, and Alzheimer's, can go to find support, encouragement and information. Integrating...

Duration: 00:16:45

New Media Tracking Technologies: Implications for Online Consumer Privacy -

A conversation with Jeff Chester, Founder and Executive Director of the Center for Digital Democracy, about his organization's recently filed brief with the FTC requesting an "Investigation, Public Disclosure, Injunction, and Other Relief" regarding the array of sophisticated and non-transparent interactive marketing applications utilized by healthcare companies and the pharmaceutical industry to promote drugs online.pharmaceutical | marketing | Privacy | Health | FTC

Duration: 00:26:00

Media Consumption Habits of Physicians - Nov 16,2010

A conversation with David L. Shrier, Chief Executive Officer of HCPlexus about how the demand for content and channels of delivery of content depend upon the size of physician practices and other factors.pharmaceutical | marketing | Health | physicians | HCPlus

Duration: 00:14:45

Managing Your Digital Assets in a Complex Regulatory World: Answers to Your

A conversation with Joshua Duhl, VP Marketing & Product Management at North Plains Systems, about his company's new generation of content management solutions for ingesting, categorizing, finding, converting, collaborating on and distributing rich media no matter where it is stored in your company.Pharmaceutical | marketing | North Plains Systems | digital asset management | Regulatory

Duration: 00:14:07

Don't Lie to Me: Can Facial Coding Decipher What People Really Think About

A conversation with Dan Hill, President of Sensory Logic, Inc. about research results using facial coding techniques to discover the true emotions off viewers of pharmaceutical ads.pharmaceutical | marketing | Sensory Logic | Health | research

Duration: 00:17:47

DocCheck Survey of Social Media Use by Physicians - Oct 21,2010

A conversation with Dr. Frank Antwerpes, President, DocCheck Medical, about the recent survey of the DocCheck physician online community regarding use of social media.pharmaceutical | marketing | DocCheck | physicians | Social Medai

Duration: 00:24:30

The Relevance of the Cluetrain Manifesto in a Social Media World - Oct 07,2

What's Still Not "Conversational" in Today's Markets? A conversation with Doc Searls, Senior Editor of Linux Journal and co-author of The Cluetrain Manifesto, about the relevance of the Manifesto for the pharmaceutical industry in today's social media world. Doc will preview the keynote presentation he plans to make at the upcoming Digital Pharma East conference.pharmaceutical | cluetrain | marketing | Health | Doc Searls

Duration: 00:26:08

Improving Patient Outcomes: Engaging Patients to Improve Adherence - Sep 23

A conversation with several speakers from eyeforpharma's 7th Annual Patient Adherence & Engagement Summit. We will discuss the issues related to the latest strategies to boost adherence and improve patient health outcomes, especially from a patient's point of view. Invited participants include Ray Bullman, Executive Vice President, National Council on Patient Information and Education (NCPIE); John Walsh, President, COPD Foundation; Jeanne Barnett, Founder,; Peggy Brown,...

Duration: 00:29:31

The Great DTC Debate: Are Drug Marketers an Endangered Species? - Sep 21,20

Robert Ehrlich, CEO and Chairman, DTC Perspectives, Inc., joins John Mack (@pharmaguy), Editor of Pharma Marketing News and creator of Pharma Marketing Blog, to debate whether or not DTC marketers are being pushed to extinction by government regulations and other forces.pharmaceutical | marketing | DTC | Ehrlich | Debate

Duration: 00:31:12

Closed-Loop Patient Education - Sep 14,2010

MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes: A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.pharmaceutical | communications | MedTera | HealthPrize | adherence

Duration: 00:26:00

Eyes on the Adherence Prize - Sep 09,2010

How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior: A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence.pharmaceutical | marketing | Health | Healthprize | adherence

Duration: 00:27:50

DigiPharm's EU ePharma Pioneers: Doing More with Less - Sep 08,2010

A conversation with several speakers from the 2010 DigiPharm Europe conference, including several who have been nominated for the Pharmaguy Social Media Pioneer Award. We will discuss the issues that pharmaceutical e-marketers deal with in Europe and preview the topics that will be/have been discussed at this conference. Invited participants include Alex Butler, Communications Manager, Janssen Cilag; Silja Chouquet, Founder and Chief Executive Officer, Whydot GmbH; Kai Gait, Digital Commerce...

Duration: 00:33:02

Steve Woodruff, Pharma's Connection Agent - Aug 12,2010

Steve Woodruff, President of Impactiviti, joins John Mack (@pharmaguy) to discuss his mission as a 'Connection Agent,' connecting people and businesses.pharmaceutical | marketing | networking | Steve Woodruff | Impactiviti

Duration: 00:19:18

Pharma's Digital IQ: Measuring the Digital Competence of Pharma Brands - Ju

A conversation with Scott Hagedorn (PHD Network CEO) and Scott Galloway (L2 founder and NYU Professor of Brand Strategy) about the L2 Digital IQ Index for pharmaceutical brands, a first-of-its kind measurement of the digital competence of 51 pharma brands across eight therapeutic categories.pharmaceutical | marketing | Digital | business | health

Duration: 00:28:15

Pharma, Physicians, and Sermo: A Social Media Win-Win-Win! - Jul 15,2010

A conversation with Daniel Palestrant, Founder and CEO of Sermo, about how pharmaceutical companies interact with members of this leading physician social network site.pharmaceutical | marketing | Sermo | physicians | Social Medai

Duration: 00:23:20

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