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Physical Product Business Podcast

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SE3 EP10: Building Out Ecommerce Sales Funnels on Facebook Ads

On this webinar, I talk about ecommerce funnels using Facebook. I am running a webinar tomorrow. Sign up for it here: --- SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to...

Duration: 00:22:38

SE3 EP09: How a Traditional Retail Furniture Brand, SCANDIS, got OmniChannel Commerce Right

SCANDIS is the eCommerce division of Scandinavian Designs and Dania Furniture. The first Scandinavian Designs store opened its doors in San Rafael, California in 1963 to cater to the contemporary home furnishing needs brought on by the huge wave of mid-century modern homes emerging in neighbourhoods throughout the west coast. In keeping with this architectural design movement, stores soon opened across northern and southern California, and later in Washington, Oregon, Nevada, Colorado,...

Duration: 01:01:52

SE3 EP08: Scaling from DropShip Ecommerce to a $22m Revenue Private Label Etailer DAZADI

Jason Boyce is one of three Co-Founders at a home recreational product online retailer of basketball hoops, game tables, fitness equipment, and much more. He has over 13 years ecommerce experience and started in 2002 with his 3 brothers. They have over 10,000 products on their site with 100K SKUs and sell on all major marketplaces in the U.S and Canada. Over my interview with Jason, I discovered that Dazadi's strength actually lies in marketplace selling. A...

Duration: 00:54:59

Is DropShipping a Viable Model for Scale? Interview w/ Oberlo's Co-Founder, Tomas Šlimas

The mention of 'dropshipping' often denotes either poor ecommerce customer experience and lack of supply chain control or some 'guru' trying to sell online courses on how to start an ecommerce business. A search on YouTube for 'ecommerce' returns a tonne of results related to dropshipping as a means to escape the 9-5 and upsells to online courses. My take has been and still is, a business with poor customer experience is impossible to profitably scale; and so dropshipping as a viable...

Duration: 00:47:17

SE3 EP06: How Embracing Change Enables Sabina Build Location Free Ecommerce Businesses

Sabina embodies the true meaning of finding freedom through entrepreneurship and the embrace of change. She alongside her family are digital nomads in the true sense of the term. She is a self-taught entrepreneur; and a Co-Founder of two husband and wife run ecommerce businesses, Veppo Cigs ( and Taza Designs. ( I invited Sabina to the show to share her unique and memorable story about the need to embrace change in order to grow both your mindset and...

Duration: 01:14:21

How to Drive More eCommerce Conversions through Copywriting & CRO w/ Kaleigh Moore

Located in Central Illinois, Kaleigh Moore primarily crafts blog content for SaaS and eCommerce companies. She has been copywriting for the last four years under the brand Lumen. She had an Etsy store when she was 19 and ran the business for five years. She had a successful vintage jewellery company where she designed and assembled jewellery pieces. It was from that company where she learned about marketing and specifically the power of email marketing. According to her, email marketing...

Duration: 00:43:35

SE3 EP04: Scaling Direct-to-Consumer Ecommerce Growth w/ Category Expansion & Investment

One of the most downloaded episodes last season was Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] with Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company. On this episode, I bring Scott again to share the progress of his brand. What really initially impressed me was not only Oliver Cabell's very well designed Italian made products but the execution of the media - both mainstream and social....

Duration: 00:42:35

SE3 EP03: 👑 KING FITNESS ~ How to build a Lean Direct-to-Consumer eCommerce Brand 📈

Joe is an ecommerce entrepreneur and the founder of - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever. He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories. I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order 6 weeks...

Duration: 00:44:28

SE3 EP02 - Why I was wrong about Shopify...😥

I'm back and today's episode is a solo show. I give updates on what I was up to over the summer break and how I intend spending the next quarter. There are going to be some changes in the format of the show - I shed some more light on these changes. --- Back to may already know, I come from a marketing consulting background and initially thought that only serious businesses use Magento for ecommerce. God was I wrong and I take my words back. I am a converted Shopify user now...

Duration: 00:16:11

SE3 EP01: TROUVA, an eCommerce marketplace that achieved 1,509% growth in 18 months

On this episode, I am joined by Mark Patchett, Marketing Director at Trouva ( Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores. They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep the...

Duration: 00:45:13

EP15: ISSARA LEATHER: How Rosh is Building an Agile Direct-to-Consumer Fashion Brand

Rosh is the founder of ISSARA – an ethical minimal leather good brand. ISSARA operates in the affordable luxury space. ISSARA is what I refer to as an agile eCommerce brand. They make every single bag they product to order with a zero waste supply chain. w/ Rosh Govindaraj Founder, ISSARA.

Duration: 00:57:54

SE2 EP25: eCommerce Domain Names Consider a .STORE

Hello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show I talk about: strategically choosing domain names to help grow your brand. domain name dos and don'ts Building the core of your brand using the .STORE using domain...

Duration: 00:17:45

SE2 EP24: Why SEO is Reactive Marketing and what to do about it

On this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume. Search volume is finite… Brand name search volume is relatively less finite… Get technical SEO sorted keyword research should align with both your current and potential product offering Beyond tech SEO, focus on brand building…it makes every other

Duration: 00:17:09

SE2 EP23: YOUR WHY is not what your SAY...acting your WHY is what matters

WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do How - we are difference USP / Differentiation APPLE: Inspired leaders and organisations think act communicate from the inside-out we make great computers beautifully designed action Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently The way we challenge the STATUS co is by our products Beautifully designed, Easy to use, and User friendly We just happen to make GREAT...

Duration: 00:20:28

SE2 EP22: SHOPIFY PAY & the Instant Payments Space.

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or better...

Duration: 00:15:39

SE2 EP21: What is your BIG Idea?

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direct to consumer...

Duration: 00:18:56

How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13]

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: --------------------------------------------------------------------------------------------- On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, He grew's revenues from mid-six figures annually to mid-seven figures monthly over...

Duration: 00:50:48

How Selling to Retail Chains Scales Growth [Physical Product Business Podcast: EP12]

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: --------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail coaching,...

Duration: 00:52:45

SE2 EP18: eCommerce SEO, 14 Link Building Tactics [♻️ recycled]

HELLO - Today's show is a Rerun of an episode originally published back in September 2015! I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your...

Duration: 00:36:56

How this Entrepreneur Built a Thriving Vodka brand with NBA Player Dennis Rodman [Physical Product Business Podcast: EP11]

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: --------------------------------------------------------------------------------------------- I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that sells...

Duration: 00:32:16

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