Podcast Advertising Case Study: DesignCrowd & The Long Tail
This is a podcast advertising case study about DesignCrowd and the success they've had sponsoring podcasts. It's also an example of the longer-term (or "long tail") results you can achieve with podcast ads. As the founder of a podcast advertising agency--and someone who has worked on hundreds of campaigns--I can tell you that most podcast sponsorships prioritize short-term results. As sponsors grow in this space, however, they start to recognize the incredible value of the long tail. No...
The Story of The ManGrate and Its Podcast Ads
In my podcast advertising book, I discuss the first podcast sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010. In this episode, we’re going to get the story behind that ad campaign. I recently had the chance to chat with Evan McConnell, inventor of the ManGrate grill enhancement system. Our […] The post The Story of The ManGrate and Its Podcast Ads appeared first on ADOPTER Media.
Coming Soon: Podcast Advertising with Glenn Rubenstein
My name is Glenn Rubenstein. I’m the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I’m also the founder of the ADOPTER Media podcast advertising agency. I’ve worked in podcast advertising for over 5 years now. I’m excited at how much the industry has grown–and continues to grow. In fact, […] The post Coming Soon: Podcast Advertising with Glenn Rubenstein appeared first on ADOPTER Media.