This is a podcast advertising case study about DesignCrowd and the success they've had sponsoring podcasts. It's also an example of the longer-term (or "long tail") results you can achieve with podcast ads. As the founder of a podcast advertising agency--and someone who has worked on hundreds of campaigns--I can tell you that most podcast sponsorships prioritize short-term results. As sponsors grow in this space, however, they start to recognize the incredible value of the long tail. No...
In my podcast advertising book, I discuss the first podcast sponsorship I ever heard, which was the ManGrate ads on the Adam Carolla Show in 2010. In this episode, we’re going to get the story behind that ad campaign. I recently had the chance to chat with Evan McConnell, inventor of the ManGrate grill enhancement system. Our […]
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My name is Glenn Rubenstein. I’m the author of Podcast Advertising Works: How to Turn Engaged Audiences Into Loyal Customers. I’m also the founder of the ADOPTER Media podcast advertising agency. I’ve worked in podcast advertising for over 5 years now. I’m excited at how much the industry has grown–and continues to grow. In fact, […]
The post Coming Soon: Podcast Advertising with Glenn Rubenstein appeared first on ADOPTER Media.