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Power Kid Podcast

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Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.

Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.
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Toy industry veteran Phil Albritton interviews amazing people making amazing things for kids. Toys, games, books, media - we cover it all here in the only podcast dedicated to the modern children's entertainment industry.






Interview with Perry Kaye - How to invent and present

“Only in the toy industry can you get instant and honest feedback” Join me today as I speak with Perry Kaye of Perri Teri Toys. Perry is an award winning toy inventor and holds over 50 patents. He was chosen by Daymond John to be the winner of the Good Morning America Shark Tank Your Life competition. He has also appeared on ABC’s The Toy Box. Perry has the heart of a teacher and in this conversation he gives us his step by step process on how to invent. He also gives tips on how to...


Interview with Matt Knott - Digital and traditional game development

At age 14 Matt Knott took an aptitude and career test in school - his top result: Toy maker! While at Hasbro Matt produced digital interactive media and games to help grow their excellent brands. Recently he and his business partner created and successfully funded their game - Word Stacker. We discuss the importance of merging media entertainment and traditional play and dive deep into his experience with Kickstarter. You can check out his advice article...


Interview with Dave Yearick - Inventing what your customer needs.

What do you get when you cross the need to make the game of catch more fun with an Australian marsupial? Find out in this valuable conversation with Dave Yearick - inventor of Wordy Word, Djubi, and co-inventor of the hit game TriBond (3 million copies sold). Along with 2 college friends Dave was inspired by the inventors of Trivial Pursuit and set off on his own journey of invention and creativity. We discuss the nuances of toy inventing and licensing and the importance of focusing on the...


Interview with Louise White - Inventing to make lives better

Welcome to the New Year! We are kicking off 2018 with a month of in depth discussions with fellow toy and game inventors! We start off the New Year right with the wonderful Louise White. She has been an industrial designer of toys for 18 years. She has created many great products that make parent’s and children’s lives easier and more fun - earning her more than 20 awards. She gives us insight into how to generate unique ideas and look for problems to solve with our inventions. We also...


Power Kid Christmas edition with the Glow Girls - Amazing kid voiceover talent!

Cassie and Sabrina Glow bring their amazing voice talents to the Power Kid Podcast for this special Christmas edition! These awesome girls have worked with Disney, Cartoon Network, Sesame Workshop, Sprout and many many more! Join us now to hear them perform - "The Night Before the night before Christmas".


Interview with Jon Capriola - Learn about balancing play and the business of play

Many outside the toy industry do not realize the hard business realities that come with getting a toy to market. Join me this week as Jon Capriola and I discuss balancing "play" with the "business of play". Jon is an extreme innovator who has developed and managed multi-million dollar brands. His latest endeavor is the open-ended building toy line Lite Poppers™ How do I know when I have a hit on my hands? How does an invention become a brand? Why is it so important to listen to your...


Interview with Jenn Choi - Learn how to play again

Have we forgotten how to play? Join Jenn Choi and I as we discuss how to engage in play with our kids and get the most out of the toys we give this holiday season. Jenn is a regular contributor at Forbes, Quartz and ADDitude Magazine and has many years of experience researching toys and play. She writes thoughtful reviews on toys and educational products and has vast experience with using toys for education and therapy. This episode is great for anyone who wants to understand play more...


Interview with Steve Starobinsky - Learn about retail trends

We are a trend and fashion driven industry. Steve Starobinsky and the team at Diverse Marketing have a long history of tracking trends and working with the best brands in toy and gift. Tune in as Steve and I discuss how trends develop in mass and specialty markets. He also walks us the though this years fidget spinner craze. Steve is a trade show connoisseur and so I take the opportunity to ask him about all of the different shows he attends each year. This interview of FULL of unique...


Interview with Kim Vandenbroucke - Learn from a successful game inventor

Her mother taught her probability by playing Yahtzee! This week you are invited to sit down at the game table with my excellent guest Kim Vandenbroucke and I as we discuss game design, pitching concepts and the rise in traditional game popularity. If you want a deep dive into the mind of a successful game inventor this episode is for you! Follow her blog at where she plays and reviews all types of games.


Interview with Steve Reece - Learn about recent events in the toy industry

This week I speak to Steve Reece. Steve owns and operates the toy industry consultancy He is a wealth of knowledge from brand positioning to play testing to manufacturing. We discuss his work in the industry and the opportunities of sourcing and manufacturing in India. ••• In the second half of the show we discuss some important recent events - including his views on the Toys R Us bankruptcy and the potential Hasbro acquisition of Mattel. You won’t want to miss this...


Interview with Gregg Witt - Learn about youth culture

In this important show youth culture specialist Gregg Whitt stops by to discuss the challenges of capturing the attention of tweens, teens and young adults. He has spent his career studying this segment and helping brands to engage with them. How does your brand speak to tweens and teens? What mistakes is your brand making trying to reach this elusive market? How can the toy and game industry better engage with and win them? We cover it all here!


Interview with Lynn Rosenblum - Learn from a toy industry educator

This week we welcome Lynn Rosenblum to the mic. Lynn is a 30 year veteran of the toy industry and is a recognized marketing and trend expert. She is an educator at the Otis College of Art and Design and is regularly called on to be an expert legal witness within the industry. Listen in as we discuss Kelly Clarkson, toy branding, boomerabilia and more!


Interview with Emile Kalis - Learn about game creation!

Today we welcome Emile Kalis to the show. Emile is the General Manager of award winning game manufacturer Identity Games. We go in depth about the creation and marketing of some of their great games including Escape Room, Who's the Dude and Mouthguard Challenge!


Interview with David Fitzgibbons - Learn what you need to succeed in the toy industry!

The owner of, David Fitzgibbons, stops by today and gives us powerful information about what you need to make it in the modern toy industry. He has spent his career placing top talent with great toy companies. Design, marketing, management, and sales we cover it all in this show. What does he look for when recruiting? Find out now!


Interview with Ashley Mady - Learn about branding and Kickstarter!

This week I interview Ashley Mady. Ashley is the owner of the brand creation and licensing agency Brandberry. She also serves as the President of Women In Toys, Licensing & Entertainment, a global non-profit. Listen in as she shares her amazing experience and tells us about her new Kickstarter project - Mad Moves!


Interview with Ryan Stewart - Learn about persistence in inventing

Ryan Stewart is a serial entrepreneur and inventor of Artsplash. Artsplash was the winner of ABC's The Toy Box and was immediately released to the market after the show finale. Listen in to hear Ryan tell where the idea came from and how his persistence paid off!


Interview with Stephen Key

Today we interview Stephen Key. Stephen was a key contributor to some of the best loved toys and games of the past including Teddy Ruxpin and Lazer Tag. Today he and his team help thousands of people realize their dreams of licensing their inventions to manufacturers.


Interview with Amanda Gummer

In this episode we interview play expert Amanda Gummer. She has spent her career researching play and child development and is an amazing resource for toy companies worldwide!


Power Kid Podcast

Welcome to the first episode of the Power Kid Podcast! We are dedicated to bringing you exciting interviews with amazing people making amazing things for kids. Toys, games, books, we cover it all right here. Enjoy!