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Process to Profitability

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Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.

Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.
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Welcome to Process to Profitability, a podcast all about the tools and strategies you need to serve your clients and grow your small business. Join me as I chat with creative entrepreneurs and small business owners about how they built and grew their businesses and how you can do the do the same in a way that fits you.






32 | Using LinkedIn to Create Connection and Establish Expertise with Deneen Troup-Buitrago

Today I am talking with Deneen TB all about using LinkedIn to create connection and establish expertise. She has some great information to share about the LinkedIn platform and why we shouldn’t be scared of it as creatives. She goes over some great tips about creating a profile that people will be able to find, connecting with your dream clients online, the experience of building connections and getting into groups, and how we can use LinkedIn to share our expertise. We talk about a ton of...

Duration: 00:51:50

31 | A Brief History of Lemon and the Sea

For the month of December, my solo episodes are going to giving you a little but more information about my business and what it is that I do and how I came to do that. Today I’m going over a brief history of Lemon and the Sea, starting way before running a business was even on my radar. Topics Discussed: Resources Discussed: SquarespaceReina Pomeroy

Duration: 00:28:11

30 |Being Financially Savvy in Your Business with Melissa Whaley

Today I’m talking with Melissa Whaley of and we are chatting all about being financially savvy in your business. Melissa shares a lot of great information like getting started with the right accounting system (including some free ones that she suggests). She also talks about staying up to date with your finances and what you should be doing yourself versus what you should look into outsourcing early in your business. She also discusses some of the mistakes she sees...

Duration: 00:50:25

29 | Creating Content for Your Website

Welcome to Episode 29 of Process to Profitability. It’s another solo show this week and I’m covering one of the topics I get asked about most from my website design clients: creating content for your website. Your content is one of the most time consuming and intimidating pieces of a website design (or redesign). You want to get it just right because you’re investing in a brand new website and you really want to see growth in your business. But if you’re like many small business owners,...

Duration: 00:29:14

28 | Writing an About Page that Connects with Maria Carras

Today I’m talking with Maria Carras of Carras Creative all about writing an About page that connects with your ideal clients. Maria goes into a great outline of what you need to include on your About page and how you can lay that out so that you are communicating what you do, who you work with, and how you can help people, as well as ways that you can interject some of your personality onto this really important page of your website. Maria Carras is the CEO & Founder of Carras Creative --...

Duration: 00:50:48

27 | Setting Goals and Planning Your Website

We’ve all heard about goal setting in our business and you may have tried to do some yourself, whether successfully or not, but when it comes to website design, many of us don’t consider setting goals for our site before we sit down and design. As I have been learning more and more about strategic website design and working with clients, I’ve learned that this is a really important first step to getting your website right the first time. If your website isn’t working to help you meet your...

Duration: 00:33:27

26 | Creating a Process for Content Creation with Abby Herman

Today I’m talking with Abby Herman of Write Solutions about creating a process for content creation in your business. We’re going to talk a little bit about why you need a process for content creation, how you can create one that works for you, and how you can find the right content for your audience. Abby talks about some great information that you can put into place today to plan your content in advance so you’re never worried about doing things at the last minute and so that you can...

Duration: 00:48:23

25 | Quarterly Website Maintenance

I can’t believe we are already at 25 episodes into this show, and I’m so excited that you’ve been with me along this entire journey. Today I want to talk about something that is going to be really important as we come up on the end of the year – quarterly website maintenance. Some of these things you may have been doing all along and this hopefully won’t take you tons of time, but I think that they are really important to remind you to do at least every quarter. You may find that you need...

Duration: 00:23:13

24 | Weatherproofing Your Business with Amy Braswell

Today I’m talking with Amy of PaperFinch and we are chatting all about weatherproofing your business, including what that means for your business, how you can get started, and three major steps for getting weatherproofed. This applies whether you’re preparing to take some time off or you’re growing and scaling as you create different sources of income. A wanderer at heart, Amy at PaperFinch Design creates inspirational and geographic art and gift products in order to help people tell...

Duration: 00:41:49

23 | Website Design Terms You Should Know

We have spent the last couple of weeks talking about different website design options and the way that you can work with a website designer, so today I wanted to go over some website design terms you should know. A lot of these terms may be familiar to you, but you might not be quite sure what they mean. These are all terms that a designer might use when you’re having a conversation, whether you’re interviewing them or getting some tips, but they are also going to be using these terms when...

Duration: 00:30:29

22 | Transitioning from Corporate Clients to One-On-One Work with Becky Mollenkamp

Today I’m talking with Becky Mollenkamp all about transitioning from corporate clients to one–on-one work and we get into a lot of great topics. Becky discusses why she made the transition from working with corporate client to creative entrepreneurs. We talk about how the expectations on her business have changed based on the types of clients she’s working with, how she balances automation and personal interaction with her clients, as well as why she thinks being authentic online and on...

Duration: 00:42:51

21 | Squarespace Integrations and Customizations

Today I’m talking about Squarespace integrations and customizations. If you’ve listened to the previous episode where I’ve discussed Squarespace, you know that there is a lot more to the platform than meets the eye. One of the big things they have done is to create a lot of integrations with different platforms and programs to help you get the most out of your website and make it really easy so you don’t have to worry about finding plug-ins for inserting code. Topics Discussed: Resources...

Duration: 00:18:46

20 | Pricing Your Services for Your Profitability and Your Dream Clients with Kristin Kaplan

Today I’m talking to Kristin Kaplan all about pricing your services and products for profitability and your dream clients. Kristin gets into a lot of really great information to help you price your services to actually make a profit in your business, including why you need to stop depending on what others are doing for pricing and start figuring out your numbers. We talk about knowing your numbers and why that’s so important, as well as pricing based on the value you bring to your clients...

Duration: 00:37:58

19 | Website Platforms and Squarespace Myths

Today I’m going to be talking all about website platforms and covering some Squarespace myths that you might be buying into if you have just been reading blog posts online or getting your information from people who haven’t’ used Squarespace. The reason I want to cover these topics is because not every website platform is going to be the best option for every business. While I work solely in Squarespace, there are potential clients who come to me who might be better served by a different...

Duration: 00:32:14

18 | Getting Started with Wholesale Carolyn Keating

Today I’m talking with Carolyn Keating of Wholesale 4 Creatives all about getting started with wholesale. Carolyn has a 10 year background in wholesale for other businesses and she has translated that into helping small creative businesses get into retail stores and get their products seen by bigger businesses. Today we’re covering a lot of information that is mostly aimed at product-based business, but there are some great tips for cultivating relationships and figuring out pricing...

Duration: 00:47:44

17 | How a Website Designer Can Save You Time & Money

Today is a continuation of my website design series and I’m going to be talking about how a website designer can save you time and money. I’m going to go into some really important things to think about when you are considering whether you want to DIY your website or hire someone to help you with the design and development in order to save you time and ultimately save you money so you can spend more time working with your clients and growing your business. Topics Discussed: Resources...

Duration: 00:25:33

16 | Building a Team that Supports Your Business Mission with Ashley Cox

Today I am talking with Ashley Cox of sproutHR all about building a team that supports your business mission. We covered some great topics including how to hire for a small business, how to set up the hiring process including creating a really great job description, and how you can create an interview process that will help you find the right person for the job. We also talk a little bit about the difference between contractors and employees and how you might be able to hire an intern for...

Duration: 00:51:52

15 | Is Your Website Working for You? Creating a Strategic Website

Today is the second episode all about website design and I am going to be talking about how you can evaluate if your website is working for you. If you haven’t listened to the first episode, I recommend you listen to episode 13. This episode is useful whether you’re DIYing your website, getting by until you can hire a designer, or if you’re working with a designer now so that you know what to look for and ask for in a strategic website design project. Because that’s what I’m all about –...

Duration: 00:38:09

14 | Writing a Book that Serves Your Audience and Your Business with Jodi Brandon

Today I’m talking to Jodi Brandon all about writing a book at serves your business and your business. We got though the process of brainstorming topics for your book, writing that book, getting it published, and even get into some marketing. In addition, we cover the ultimate purpose of your book is and how you can validate your topic before you get started. Jodi also talks about the importance of finding a topic that is going to bring your audience back to your services and how you can...

Duration: 00:43:09

13 | How to Work with a Website Designer

This is the first in a series of episodes where I’m going to be taking you through what it looks like to work with a website designer and what a good, strategic, and beautiful website can do for your business. Today we’re going to start with how to work with a website designer. I’m going to be walking you through the process of website design, what you need to have prepared in advance, some tips, and the answers to some frequently asked questions that I get from clients. Topics...

Duration: 00:40:45

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