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Product Management with Product School

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Product Management Success Guide by Shutterfly Dir. of Product

Mike Goos talks about how to define your role on the product team and perform a personal gap analysis. He discusses how you can take ownership while not stepping on toes and the 4 pillars of product management, which are marketing, business, technical and communication style. He also gives recommendations for helpful tools and supplemental training.

Duration: 01:08:29

How to Build Search Products by LinkedIn Product Manager

Curious about what it takes to build Search products? Product Manager at LinkedIn gives an overview of the search and discovery problem, and presents LinkedIn’s approach to navigating and exploring its economic graph using search technologies. She also highlights how LinkedIn uses machine learning to model user intent, understand user query, and rank search results to deliver personalized experiences.

Duration: 00:51:02

How Important Is It to Understand Technology by Foursquare PM

In this talk Avneesh Kohl, the Product Manager at Foursquare, talks about how understanding tech will make you a better Product Manager. For the ones that are new to Product Management, he discusses how much technology they should know. He also talks about how to build rapport and what coding language one should learn.

Duration: 00:52:41

How to Build New Products by Google Product Manager

Google's "Next Billion Users" effort aims to build better Google products for emerging markets. It does so by adapting current products to better fit the needs & environment of these users, and by building new products from the ground up specifically tailored for users in such markets. Building products for cultures and people that are very different from your surroundings is a complex task. It requires deep research efforts and a highly structured way of solving product questions. In this...

Duration: 01:21:08

How to Monetize Games by Gaming Product Manager

How is gaming Product Management different from the conventional Product Management? How is monetizing gaming products different? Being a Product Manager in gaming is a very different world. In this talk, Matt Herrick, former Product Manager at PlayStation, discusses data analytics, A/B testing, the gaming ecosystem, and monetization strategies to help attendees better understand this industry. He also answers the audience's questions about gaming Product Management.

Duration: 00:55:49

How to Design for Cyber Security with Symantec's Dir. of Product

In a nutshell, information theory defines a logarithmic measure that only depends on the probability of events and is impartial to the value of the event itself. In other words, information theory treats alien landing and earthquakes equally if they occur at the same frequency. This impartial perspective will guide our product development and simultaneously enable more data-driven design while restricting the information we reveal to the outside world for a potential misuse. In this talk,...

Duration: 00:40:59

How to Break into Fintech with Amazon's former Head of Product

FinTech is a fast growing area presenting numerous product management opportunities at startups as well as enterprises. It is a highly regulated complex industry made up of technology, finance, accounting, legal, regulation, privacy laws, etc. In this talk Sheela Ursal, former Amazon Payments Head of Product, gives a glimpse into the world of Fintech, especially into Fintech Product Management. She talks about cross functional teams, markets, users and technologies. She also discusses...

Duration: 01:13:50

How to Prioritize by Google's Product Manager

How important is prioritization? In order to build the best possible solution, a product manager needs to understand WHY they are building. Once the problem and stakeholders have been identified, how does a PM tackle solving it? In this talk, Jeff Betts, a Product Manager at Google, covers this problem-solving framework and shares insights and anecdotes from his user-first approach to product development and prioritization strategy.

Duration: 01:07:51

Understanding Engineering Challenges without a Tech Background with Warby Parker PM

While it can be intimidating for people without technical backgrounds to jump into a technical environment, there is amazing potential to affect change and act as a multiplier. In this session, Andrew talks about lessons he has learned in how to better understand, prioritize, and tackle technical issues facing engineers in the workplace. He discusses how you can understand the key business metrics and their relationship to the engineering level metrics without any tech knowledge and...

Duration: 00:57:31

How to Crack the Product Manager Interview w/ Product School CEO

In this talk Carlos González de Villaumbrosia, the Founder and CEO of Product School, is holding a mock interview workshop, discussing the lay of the land in terms of the 5 most commonly asked questions. In a group session the group practices answering these questions. He gives an overview of the interview situation, things you should do to prepare for the interview and how to answer the questions in the most interesting and influential way. With a short introduction to the whole...

Duration: 00:52:26

Dirty Little Secrets of Product Management with Lyft's PM

What are the common mistakes, misunderstandings and misconceptions new product managers often have? How can you avoid them? Product management encompasses lots of different disciplines and responsibilities but not all of them will be summed up in a job description. While everyone will talk about setting product strategy, defining features, maintaining a roadmap, managing an engineering team, and putting together a successful product launch, what else do you need to know to be a successful...

Duration: 00:51:31

The Why & How of Enterprise Analytics with Spotify's Data Scientist

Why does analytics matter? As "big data" and "data science" become increasingly mature practices, businesses have started to demand ROI from their investments in analytics. In fact, senior stakeholders at some companies cast doubt on the need for data science. Gordon Silvera, a Senior Data Scientist on Spotify's Data SWAT squad, discusses why enterprise analytics is essential to sustained company growth. He talks about a framework that can guide companies towards best-in-class enterprise...

Duration: 00:41:07

10 Commandments of Product Management with LinkedIn's PM

From vertical to horizontal product management. In this talk LinkedIn`s Senior Product Manager, Christian Byza, talks about how his roles changed from owning a vertical slice of a solution to a horizontal ownership of an entire market and what it takes to build great products in a large organization He also talks about the 10 rules to follow in product management and the difference between horizontal and vertical product ownership.

Duration: 01:02:27

The PM Interviewing Process for Big Logos with GoogleX former Product Manager

While each company and each interview can be unique, there are general patterns and tips that you can follow to present your best self during the interview process. Chandan Lodha, former Product Manager at GoogleX, walked through various types of questions and what you can do to best prepare yourself for applying and interviewing at these companies.

Duration: 01:14:18