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RED Podcast - The Marketing Podcast For Experts

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Malcolm Young – A Lesson For Your Business

11/19/2017
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Legendary guitarist and co-founder of AC/DC, Malcolm Young, died today after a three-year battle with dementia. He wasn't flashy, but he got the job done for 40+ years. And how he did it is an important lesson here for you and your business… Links To Things I Talk About: Malcolm Young, AC/DC Guitarist and Co-Founder, Dead […] The post Malcolm Young – A Lesson For Your Business appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:03:12


RED 238: Lewis Howes’ Mask Of Masculinity

11/5/2017
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Lewis Howes has a new book about “How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives.” I think it's about more than that. I think it contains some big marketing lessons. On this episode of RED Podcast, I talk about Lewis' new book and how you can use it to better […] The post RED 238: Lewis Howes’ Mask Of Masculinity appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:15:42


RED 237: How To Do A Great Podcast Interview

11/2/2017
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I got started in radio because I was in a band and I thought being affiliated with a radio station would help me get my music on the air. It doesn't work like that. The good news is that this “mistake” has enabled me to do hundreds of interviews. On this episode of RED Podcast, […] The post RED 237: How To Do A Great Podcast Interview appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:28:37


RED 236: Bold Marketing – How To Fly Your Flag

10/29/2017
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Entrepreneurs talk a good game when discussing boldness, transparency, and authenticity, but few are willing to go to the lengths Alexandra Harbushka has. In this episode, I talk about Alexandra about her bold platform. If you're looking to better connect with your audience and help people, listen up, because this is what that looks like… […] The post RED 236: Bold Marketing – How To Fly Your Flag appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:33:42


Big Podcast – Podcast Marketing Seminar (Plus Bloopers)

10/17/2017
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This weekend, in Nashville, I'm doing a one-day podcast marketing seminar with comic Rik Roberts. We'll be covering the two things you need to have a successful podcast: Content Marketing If your podcast isn't doing as well as it should, we can help you. This event will not be recorded. We still have a few […] The post Big Podcast – Podcast Marketing Seminar (Plus Bloopers) appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:03:47


Harvey Weinstein – A Lesson For Your Business

10/16/2017
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The rumors have been around for years, but thanks to newly released tape from a 2015 sting operation by the NYPD, there's no more denying the actions of Harvey Weinstein. Sometimes you can get away with a tape like this. Donald Trump had a similar recording released when he was running for President and he […] The post Harvey Weinstein – A Lesson For Your Business appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:07:44


RED 235: How To Make More Money – Lessons From A Door-To-Door Salesman

10/11/2017
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There's a guy in my neighborhood who makes a living going door-to-door and offering various products and services, usually odd jobs like lawn mowing. I hired him and asked him about his business — how he established it and how he keeps it going. There's no better sales training than door-to-door work. You learn a […] The post RED 235: How To Make More Money – Lessons From A Door-To-Door Salesman appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:25:55


RED 234: Jon Acuff’s Finish

9/28/2017
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Jon Acuff makes writing (and selling) books easy. How does he do it? He actually finishes them. Without this part, any work you do on a book (or other project) might as well not exist. In other words, if you're not going to finish, why even start? Even a project that's “99% complete” is about as […] The post RED 234: Jon Acuff’s Finish appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:19:45


RED 233: How To Publish A Book (And Make Money With It)

9/15/2017
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Kary Oberbrunner is a coach and speaker who helps individuals and organizations clarify their messages and where they should invest their time and energy in order to spread those messages. He also helps people just like you get their books published. So why did he write and publish a fiction book? If you're curious about […] The post RED 233: How To Publish A Book (And Make Money With It) appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:28:14


RED 232: The Cult Of Toastmasters – Advice For Podcasters

9/13/2017
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Want to be a better podcast host? The best way is to put more time behind the mic, recording yourself, and then editing those recordings. The second best way? Public speaking. And one of the best ways to become a better public speaker is via the speaking club known as Toastmasters. But there are some […] The post RED 232: The Cult Of Toastmasters – Advice For Podcasters appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:29:18


RED Rules – Gay Bar In The Bible Belt

8/3/2017
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I knew this dude when I lived in Mississippi. He was kind of like Smithers on The Simpsons. He had photos of his wife and kids in his office. When I saw them I thought, “This dude isn't fooling anybody.” But he was fooling people… At least his wife was fooled. Maybe. Or maybe she […] The post RED Rules – Gay Bar In The Bible Belt appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:09:23


RED 231: View From The Top

7/25/2017
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A big part of your success as an expert is proper mindset. Without this needed foundation, it's difficult to build a business that makes money and helps others. Aaron Walker has a “success” book called View From The Top. It's part autobiographical and part advice on how to live a better life. In this episode, I […] The post RED 231: View From The Top appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:14:52


RED 230: Real Artists Don’t Starve

7/17/2017
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Go to any major entertainment city like Nashville, New York, or Los Angeles, and you'll see two types of artists — those who are making a ton of money and those who are broke. The same is true for entrepreneurs and “experts.” What's the difference? Skill? No. Looking at all the mediocre people out there […] The post RED 230: Real Artists Don’t Starve appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:25:17


RED 229: How To Train Your Customers (This Works On Dogs Too)

7/1/2017
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I got a new dog. Things didn't start off very smoothly… The remedy for this situation was to hire a dog trainer. I did. And there are some great “customer service” and marketing parallels that I'm sharing with you on this episode. Want customers who are more responsive to you and you offers? Listen up… […] The post RED 229: How To Train Your Customers (This Works On Dogs Too) appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:29:34


RED Rules – Why “Bad Behavior” Attracts People To You (Sometimes)

6/9/2017
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Last week, a few people got their panties in a wad over a photo of comic Kathy Griffin holding up a bloody head that looked a lot like Donald Trump. The humanity! I didn't care. I thought it was tasteless, but I expect Kathy Griffin (and other comics) to push the boundaries of good taste. […] The post RED Rules – Why “Bad Behavior” Attracts People To You (Sometimes) appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:17:28


Introducing RED Rules

6/7/2017
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I put together a list of ten tules that, more or less, is the basis for everything I talk about on RED Podcast. Think of it like my own version of The Ten Commandments. This list is that important. At least if you want to have success (and make money) selling your specialized knowledge. Will it […] The post Introducing RED Rules appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:07:57


RED 228: Teen Makes $71,000 From A Chain Letter

5/30/2017
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Maybe you've received an email with this subject. It tells the story of how parents of a 15-year old boy find $71,000 cash hidden in his closet. When his mother was cleaning and putting laundry away, she came across a large brown paper bag that was suspiciously buried beneath some clothes and a skateboard in […] The post RED 228: Teen Makes $71,000 From A Chain Letter appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:25:44


RED 3.0 – New Focus, New Direction

5/18/2017
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Kim Kardashian hijacked my name! Unfortunately, this lead to some confusion about what RED Podcast is about… I don't want to work with people like Kim Kardashian, so in this episode, I talk about the new direction for RED Podcast and what you can expect from now on. Links To Things I Talk About: Nash […] The post RED 3.0 – New Focus, New Direction appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:12:03


RED 227: Donald Trump And “Dirty Money”

4/17/2017
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This is Part 2 of a two-part series on marketing lessons learned from the Donald Trump post-election rally in Nashville. Part 1 is here. This episode specifically brings up some issues regarding the morality of how we make our money as well as talks more about how Trump won the 2016 Presidential election. In This Episode: High, […] The post RED 227: Donald Trump And “Dirty Money” appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:24:14


RED 226: What Happens When A Joke On Your Customers Goes Too Far…

4/5/2017
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Oops! Thought my April Fool's episode would be obvious… It wasn't. On this episode of RED Podcast, I talk about pushing a joke too far… In This Episode: What I said that made more than one listener cry… Lots of “thoughts and prayers” Why people who hate Dave Ramsey love me Going too far with […] The post RED 226: What Happens When A Joke On Your Customers Goes Too Far… appeared first on RED - The Marketing Podcast For Experts.

Duration: 00:11:13

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