Racing Mentor: Sponsorship | Motorsport | Business | Branding-logo

Racing Mentor: Sponsorship | Motorsport | Business | Branding

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United Kingdom


The Racing Mentor podcast is designed to help you find more sponsorship to go racing. It also touches on other careers within motorsport and what it takes to get to the top. Including interviews with drivers, team bosses, journalists and more.




005 - Public Speaking and Sponsor Engagement, with Chris Dawes

In this episode of the Racing Mentor podcast, I talk to Chris Dawes of Open Dawes Training all about the importance of public speaking to a racing driver and how it can help you to better engage with your audience and sponsors. Find out more at

Duration: 00:30:29

004 - Climbing the Racing Ranks, with Rob Hedley

In the fourth episode of the Racing Mentor podcast, I speak to Rob Hedley about Britcar, picking up sponsors and climbing through the racing ranks. See the show notes at

Duration: 00:22:51

003 - How to handle sponsorship money, with Jeremiah Jordan

A chat with Jeremiah Jordan of RHJ Accountants about how to handle your money as a racing driver and the tax implications of accepting sponsorship. Sign up to the newsletter here: Find the show notes at:

Duration: 00:29:05

002 - Sales And Branding Tips With Ellory Wells

A conversation with business coach Ellory Wells about how to build your personal brand, develop as a sales person and pick up more sponsorship a long the way. The podcast also touches on the tricky conversation surrounding price and how to make sure a potential sponsor doesn't run away as soon as you mention costs.

Duration: 00:34:46

001 - What You Can Learn From My Story

The Racing Mentor podcast is brought to you by a former race team boss, PR and journalist who has spent time working with drivers to maximise their sponsorship and racing opportunities. This podcast is my story about my career and taking the bull by the horns. From a bored agency-side PR, to running my own race team.

Duration: 00:09:15