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Real Gen Podcast

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United States

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Podcasts

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English

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Episodes

Real Gen 037 – Taking Your Drip Campaign To The Next Level

9/19/2017
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Real Gen 037 – Taking Your Drip Campaign To The Next Level I am a big believer of drip campaigns. I have seen their effectiveness in many different businesses and many different industries. It is based on a few different business principles: People like to do business with people that they know, like, and trust. Sales is a timing game, but you never know when the right time is. So, the only way to fix it is to be there all the time. This campaign strategy allows you to put both of these...

Duration: 00:11:14


Real Gen 036 – First Time Homebuyer Class For Constant Leads

9/11/2017
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Real Gen 036 – First Time Homebuyer Class For Constant Leads Have you ever thought about doing a first time homebuyer class but weren’t sure about how many people would come? Or maybe you did one and didn’t have very good results. In either case, this episode of the Real Gen Podcast will show you the steps to put on a great first time homebuyer seminar that generates new leads. Too often, I see Realtors that think that people are going to come just by the mere fact that they are putting on a...

Duration: 00:11:37


Real Gen 035 – 3 Step Strategy To Create A Top Recruiting Real Estate Brokerage

9/4/2017
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Real Gen 035 – 3 Step Strategy To Create A Top Recruiting Real Estate Brokerage Would you like to learn how to create a top recruiting real estate brokerage? This episode of the Real Gen Podcast will show you how to accomplish this goal. Normally, these episodes are dedicated to helping Realtors grow their business through marketing and lead generation strategies. However, in this episode, I am going to show how a real estate brokerage can gain a competitive advantage in their efforts to...

Duration: 00:14:06


Real Gen 034 – The Real Estate Marketing Blueprint For 40 Transactions Per Year

8/23/2017
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Real Gen 034 – The Real Estate Marketing Blueprint For 40 Transactions Per Year Here’s a question about your business you may have never considered before: Do you have a real estate marketing blueprint for your business? I would bet that in almost all cases, the answer is no. You are going to do some cold calling, or door knocking, or hold some open houses to generate business. However, there is nothing that says how much of something you need to do and what the results will be. Why does...

Duration: 00:13:27


Real Gen 033 – 4 Step Strategy To Generate More Leads On Facebook

8/14/2017
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Real Gen 033 – 4 Step Strategy To Generate More Leads On Facebook Are you tired of spending lots of time posting stuff on your Facebook page and seeing nothing? It’s like getting ready to perform for an audience and then seeing that you are on stage in front of an empty house. It is discouraging and frustrating to be really busy and wondering what could be wrong that isn’t generating new business for you. The truth is that generating leads can be pretty simple when you have the right...

Duration: 00:13:21


Real Gen 032 – Three Reasons You Need To Generate Your Own Leads Plus A FREE Bonus

8/7/2017
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Real Gen 032 – Three Reasons You Need To Generate Your Own Leads Plus A FREE Bonus There are three reasons you need to generate your own leads… Here’s why this is so important… I talk to a lot of agents and their business is up over what it was last year. As a result, they think they are doing really well. They are doing well, but there is something that they are missing and overlooking. You can tell what it is from this question: “Are you busy because your marketing is doing well (people...

Duration: 00:14:26


Real Gen 031 – Open House Strategies That Draw A Crowd

7/24/2017
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Real Gen 031 – Open House Strategies That Draw A Crowd Are you tired of your open house not drawing the crowd that you desire? Do you find yourself frustrated that you are sitting in a home waiting and hoping that people will show up? If so, then this episode of the Real Gen Podcast will be a lifesaver for you. When I first started as a real estate agent, I would hold an open house and a GREAT open house would be 2-3 visitors during the open house. The majority of them that I did would...

Duration: 00:10:45


Real Gen 030 – 7 Tips to Writing Emails That Generate A Response

7/10/2017
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Real Gen 030 – 7 Tips to Writing Emails That Generate A Response Are you tired of writing emails that don’t generate a response? Do you feel like you aren’t accomplishing what you desire with your writing? Then this podcast episode is just what you need to make writing emails that generate a response so much easier on yourself. There are simple principles that you can incorporate into your writing that will generate more response from your people. Chances are, you have never been taught...

Duration: 00:13:48


Real Gen 029 – The Secret Of More Transactions Is In The Follow-Up

6/28/2017
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Real Gen 029 – The Secret Of More Transactions Is In The Follow-Up What is it that separates top producers from the other agents out there? One of their secrets lies in their follow-up process. Top producers are strategic in their approach and they have as much of it systematized as possible. The are great at taking people all the way through their sales pipeline. So, how do you set this up? In this episode, we are going to share one way that you can be really effective with your follow up...

Duration: 00:09:26


Real Gen 028 – 5 Simple Strategies To Differentiate Your Business

6/20/2017
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Real Gen 028 – 5 Simple Strategies To Differentiate Your Business How do you create that opportunity to at least tell people what you are all about? It all depends on how that conversation with people starts. If your introduction to someone is simply, “I am a Realtor”, you lose the opportunity to get a new prospect. Why? Because that person knows other real estate agents and they immediately perceive that you are the same as everyone else. Why should they do business with you? Well, that...

Duration: 00:10:10


Real Gen 027 – Solving Common Lead Generation Problems

6/12/2017
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Real Gen 027 – Solving Common Lead Generation Problems For many agents, learning how to consistently generate leads in the real estate industry is a difficult task. Most of the “trainers” in the industry (coaches, brokers, etc.) will teach you to call, call, call…and door knock, door knock, door knock. If it isn’t working, their response is that you just haven’t done enough of it. I don’t believe in that mindset because it is what causes so many agents to burn out and leave the business....

Duration: 00:11:22


Real Gen 026 – Use This Facebook Campaign to Generate 20+ Leads Per Week – FREE Gift!

6/5/2017
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Real Gen 026 – Use This Facebook Campaign to Generate 20+ Leads Per Week – FREE Gift! Are you tired of putting together a marketing piece to use on Facebook and not getting results? Especially when you see other people using the same Facebook tool and they are getting great results? Well, this podcast episode is going to help you shortcut that process. You can literally copy and paste this marketing campaign to generate 20 or more leads every single week. The crazy part is that the concept...

Duration: 00:13:02


Real Gen 025 – How A New Realtor Can Generate Their First $20,000 in Commissions

5/22/2017
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Real Gen 025 – How A New Realtor Can Generate Their First $20,000 in Commissions I recently saw an agent asking the question, “How do I get started in real estate? There are so many opinions and people saying do this and do that. What do you recommend?” It is a great question and so I decided to dedicate this podcast episode to this particular question. I remember when I was a brand new agent and I thought that getting new business was going to be so easy! (I was horribly mistaken)… It was...

Duration: 00:13:11


Real Gen 024 – Follow Up Process For Optimum Conversions

5/15/2017
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Real Gen 024 – Follow Up Process For Optimum Conversions Are you buying leads or generating your own leads online? If so, one of the biggest problems that Realtors have is turning those leads into opportunities. I see too any agents that waste those opportunities mostly because they do not have the right follow up process. The topic for today’s episode actually comes from an agent that is getting leads and wanted to know what the best practice is to follow up on the leads. That is what...

Duration: 00:10:06


Real Gen 023 – Communicating with Influence and Persuasion

5/9/2017
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Real Gen 023 – Communicating with Influence and Persuasion If you were able to speak to people with influence and persuasion, things would be so much easier. Your clients would be able to get out of their own way. You would be in a better position to understand them and speak in a way that resonates with them. It would make the sales process so much simpler. Well, that is exactly what we are going to cover on this episode of the Real Gen Podcast. We are going to show you how to communicate...

Duration: 00:13:57


Real Gen 022 – How To Remove Periods of Low Production

5/2/2017
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Real Gen 022 – How To Remove Periods of Low Production There is a business cycle that exists for many Realtors and it is a lot of the reason that they have periods where they haven’t sold much. It goes like this… Business is slow so you spend a lot of time marketing and prospecting. After you put in a ton of this effort, the business starts moving and you have prospects to work with. Those prospects turn into clients and it takes your time to show them homes and get the deals closed. Sure,...

Duration: 00:10:41


Real Gen 021 – The Formula To Get 2-3 Times The Leads From Your Marketing

4/24/2017
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Real Gen 021 – The Formula To Get 2-3 Times The Leads From Your Marketing Have you ever spent all day creating a marketing piece yet it didn’t produce the results you expected? You might have spent hours or days creating this beautiful piece and then no one responded to it. In this podcast episode, I will show you how to fix that from happening ever again. There is a formula to marketing and when you apply it correctly, it takes the guesswork out of the process so that you can have...

Duration: 00:09:48


Real Gen 020 – Why You Should Have A Subscriber List and How To Build It

4/17/2017
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Real Gen 020 – Why You Should Have A Subscriber List and How To Build It When I ask most Realtors if they have a subscriber list of prospects, they look at me like they have no clue what I am talking about. Well, this episode addresses not only why you should have one, but also some tips on how to build it. A subscriber list is a list of people that have requested information from you. Since they have requested information, this is called permission-based marketing. You have permission to...

Duration: 00:13:08


Real Gen 019 – How To Convert More Prospects Into Hot Prospects

4/10/2017
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Real Gen 019 – How To Convert More Prospects Into Hot Prospects How would you like your marketing efforts to generate more hot prospects (someone that is ready to do business NOW)? That is exactly what this episode of the Real Gen Podcast will teach you. What a lot of people do not realize is that most of your hot prospects were not found…they were created. In other words, they probably started off as a lower type of prospect and with a little time and nurture, they became a hot prospect....

Duration: 00:10:57


Real Gen 018 – Rules For Effective Advertising That Produces New Clients

4/3/2017
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Real Gen 018 – Rules For Effective Advertising That Produces New Clients Have you ever put together an advertisement that you spent all day working on it, got it just perfect, and then spent money expecting great results and nothing happened? There are reasons that your advertising didn’t produce the results that you wanted. In this episode of the Real Gen Podcast, you will learn how to correct this problem so that you can get better results with your advertising efforts. When an agent...

Duration: 00:11:07

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