Barry meets with Jesse Stricker, owner of Intek Corporation and winner of Small Business Week's Exporter of the Year award, about building real relationships with customers to help them come up with solutions that work for them. They discuss the importance of listening, asking the right questions and provide the best solution possible. Jesse discusses how providing solutions to clients has resulted in great referral sources.
Barry Coziahr chats with fellow marketing expert Edwin Dearborn, who has been featured in The Orange County Register, Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. They discuss how business can use social media--notably in Facebook and YouTube--to both discover and reach their targeted audiences with proper search engine optimization and posting tactics like Facebook Dark Posts. Ed was formally educated in marketing and public relations in Hollywood,...
This week Barry welcomes local author and business owner Bob Baker on the show for some Real Like Marketing. Bob has written several books to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world. Barry and Bob talk about copy writing and the different aspects of marketing that utilize great copy writing. They discuss how important the written word is and how it can make all the difference. At the...
Barry and Sarah discuss websites in this week's episode. They go over the 7 worst website mistakes you can make when building your site. Everything from no SEO (Search Engine Optimization) to your site's design not being mobile-friendly. At the end of the episode Sarah gives you a really great deal on how to improve your website.
This week Barry welcomes Sarah Coziahr back on the show. Sarah interviews Barry all about Toastmasters. They discuss the ins and outs of the meetings, what exactly is Toastmasters, and how you can use public speaking and communication skills in marketing.
In this episode of Real Live Marketing Barry Coziahr interviews Wade Weistreich, a local St. Louis Realtor. Barry and Wade discuss Customer Service. Wade gives us different ways he goes above and beyond for your customers to really create a lasting relationship. At the end of the episode Barry goes over several ideas of how to give that extra touch of customer service both before and after the sale.
Barry talks to Jackson Spencer of St. Louis Wood Floors all about Craigslist. Jackson gets 70% of his business leads (around 20 each week) from Craigslist, Barry talks with him about the different aspects of advertising on Craigslist. He shares with us several tips on how to best utilize this type of advertising. At the end of the episode Barry gives our listeners a special offer on how to take advantage of Craigslist advertising.
Janel Patterson, founder of Frienedy, joins Barry on this week's Real Live Marketing. She and Barry discuss cyber bullying, and the idea behind why she founded Frienedy, and how today's online world is changing. They wrap it up with some discussion on content marketing in terms of social media usage, and good types of content to share. To top it off, Barry gives his expert tips on what frequency to post to the most popular social networking services.
Joel from Off The Wall Murals joins Barry this week to talk about networking. Joel is a part of a LinkedIn networking group in St. Louis, and attends BNI, and many other networking groups regularly. He and Barry talk about what makes a good networking group, when to change groups, and to top it off, Barry gives the top ten questions to ask at a networking event towards the end of the episode.
Barry talks with Steve Stanisic, of Specialty Mailing about tips on how to get the best results from your direct mail. They also discuss best practices for call to actions and using direct mail with other mediums such as online marketing.
Barry talks with Darcella Craven, of Veterans Business Resource Center, about popular posts, unpopular posts and how to get more likes and build a following on Facebook. See the full show notes at RealLiveMarketing.com
Barry meets with John Thrower to talk about connecting with your customers on a deeper level. Barry recommends three books to read on creating a "wow" factor for your clients. Read the full show notes at reallivemarketing.com
Barry partners up with Kate Brockmeyer to talk about collaborating business to business. Learn how to find the right partners, how to work with competitors, avoiding partnership pitfalls so that you can confidently collaborate and other burning questions about making powerful partnerships work. Barry also provides his top three tips to creating the "wow" experience with customers. Read the full show notes at reallivemarketing.com.
Barry talks with Clare Buser, owner of POSH! customizable jewelry about her success with selling at trade shows. Barry also shares his top 5 ways to promote your booth at a trade show. Read the full shownotes at reallivemarketing.com
To celebrate the show's six month anniversary, Sarah Coziahr, Barry's daughter and business partner, joins the show to interview Barry on the topic of surveys and market research. Barry has been doing market research for many years and provides his top tips for researching your competition. View the full shownotes at reallivemarketing.com