Rediscover Your Brand
46 – Visual Branding Podcast
Welcome to the Rediscover Your Brand Podcast! I’m host Mike McCormick. For the past couple weeks we have kept our focus on the internet and different strategies and marketing tools that will help push our organizations into the right path for the future. Last week I talked about e-Mail promotional and how it will help your organization receive more business this holiday season. This we are going to steer clear of the internet into a more broad topic, now I do not want to make anyone...
43 – SEO and Content Strategies
Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. For the past couple weeks we have pushed our focus mainly on the internet and have provided you with great marketing strategies, to help promote your brand in new and exciting ways. We have also taking that internet focus further into strictly talking about the mobile web on some, and others integrating the mobile web into other awesome internet strategies. Now talking about the internet has been fun and it has...
42 – Open Source Platforms
Open Source Platforms Podcast Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick! For the past couple weeks we have kept our main focus on the internet and different strategies that you are able to utilize to improve your business. We have spent a huge portion of our internet focus on the mobile aspects and have given you some pretty good reason why your organization needs to become part of the mobile world. Now today I would like to talk about a topic that is...
40 – Dedicated Mobile Sites-VS-Responsive Web Design Podcast
Welcome to the Rediscover Your Brand Podcast! I’M Your Host Mike McCormick! Last week we decided to talk about microsites and how they can benefit your brand. Well I decided that for this week I want to keep that Internet focus going, I know we drifted away for a couple weeks and focus on topics that were appropriate for the time. Now I want keep the internet focus going this week. When deciding on a topic to cover, I wanted a topic that is relevant to today’s standards and something that...
38 – Annual Reports
Welcome to the Rediscover your Brand Podcast! I’M your host Mike McCormick. Last week we took a stroll down content strategy lane, during that podcast I spoke about how the ideas of content strategy and how it can be connected to pretty much all of my other pod casts, and it is such a huge topic it will not be last time you hear about it. Now with content strategy still fresh in your mind I wanted to cover a topic that presents the ideas I said last week and the previous weeks but from a...
37- Content Strategy
Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. Last week we took the path of photography and grasped a good amount of elements to help your organization advance into the photography world. This we are going to set our focus on content strategies. This is one of the most important topics we are going to cover and will include an overview of previous topics. I am pretty much going to go over what content strategy is and then go on to a how and why while relating...
36 – Photography
Welcome to the Rediscover Your Brand Podcast! I’m your Host Mike McCormick. For the past couple of weeks we have kept our main focus on the Internet and have discussed different tools your organization can utilize to help your business grow in this technological world. Now this week we are going to steer away from the internet focus and talk about a completely different subject. We are going to discuss photography, now this is one of my favorite subjects so I am going to make this episode...
35 – Mobile Commerce
Welcome to the Rediscover your Brand Podcast! I’m your host Mike McCormick. For the past couple weeks we have been talking about the different types of Internet marketing and how you can effectively use them. Well this week we are going to steer into a slightly different direction but keep the same Internet focus, just go into a little more specific subject. This week we are going to focus mainly on Mobile Commerce. We are going to cover what Mobile Commerce is, how it is related but also...
34 – Social Media Marketing
Welcome to the Rediscover Your Brand pod cast! I’m your host Mike McCormick. Last week we talked about email marketing and how your organization can utilize it. Well this week we are going to stick with the internet marketing genre and talk about social media marketing. We are going to cover the different types of social media, how to effectively use it, the benefits of social media, and integrating social media with your already existing website. To start I am going to give you a brief...
33 – Email Marketing
Welcome to the rediscover your brand pod cast. I’m your host Mike McCormick and today we are going to discuss email marketing. We will cover the ins and outs of email marketing, how it will help your organization and a couple things in between. To get started most of us already know what email marketing is, but for those of you who don’t I am going to give you a quick explanation. Basically email marketing is the way of creating a message to advertise to a mass amount of individuals in a...
32 – Responsive Web Design
Welcome to the rediscover your brand podcast. I’m your host Mike McCormick and today we are going to discuss responsive web design. We will cover what responsive web design is, how it works, how we can benefit from it, as well as compare responsive web design to other mobile design platforms. To start we all want to know what responsive web design is. The actions are in the title, responsive web design is a process of designing one website that adjusts to the screen size it is being...
31 – Organic vs. Paid SEO
There are two kinds of search: organic search and paid search. Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads. The questions we are often asked by our clients is “what we should...
30 – 9 Tough Questions To Ask Before Your Build A New Website, Etc.
Welcome back brand builders. Review this check list below before you listen to this podcast. Is it in keeping with your business plan, strategy and sales logic? Does it inform, educate, enlighten or entertain your prospect? Is it both well planned and well designed? Does it offer a solution to a prospect’s problem? Will it reach the right audience at the right time with minimal waste? Is it a partial campaign, and does it have consistency with collateral materials? Does it explain why your...
29 – Website Impossible: 10 Reasons You Need To Update Your Website!
Welcome back brand builders. This is episode number 29 of the rediscover your brand podcast. The week we talk about the 10 reasons you need to update your website in 2012! Website Impossible: Here is the list we will be discussing during the podcast. 1. Your website is over 5 years old. 2. You can’t view your website on your smart phone. 3. Your company staff has changed 4. Your website was built with over 50% flash 5. Your photo’s were scanned in from the early 2000′s or the 90′s 6. You...
28 – 9 Way to create an effective Google Adwords Campaigns
Welcome back brand builders. This week on the rediscover your brand podcast we are talking with you about 9 ways to create an effective google adwords campaign. This week at the ArtVersion offices we have been setting up several google adword campaigns for our clients. As a full interactive agency we offer many services and one of them is setting up and maintaining our clients adword campaigns. When done correctly google adword campaigns can be one the best ways to spend your marketing...
27 – Youtube Marketing & Website Commercials
Welcome back brand builders. This week on the rediscover your brand podcast we are talking with you about youtube marketing and creating website commercials. Watch this website commercial before listening to this weeks podcast. I’ll give you a few examples on how to use youtube, how to get started and what to do as a brand, personal brand, small biz and more… @artversion facebook.com/artversion Contact us now if you want us to create a website commercial The post 27 – Youtube Marketing &...
26 – Top 5 Trends For Corporate Web Design
Welcome back brand builders. Read these 5 corporate web design trends before you listen to this weeks Rediscover Your Brand Podcast with your host Kip Russell. Here 5 trends to look out for in 2012: Responsive Web Design: This is probably the most important aspect to consider in your new corporate website in 2012. Responsive web design is key because mobile internet browsing is taking over. A website designed with responsive web design will automatically adjust to the screen you are...
25 – Mobile, Mobile And More Mobile in 2012
Welcome back brand builders. Read these 5 important facts before listening to this weeks Rediscover Your Brand Podcast with your host Kip Russell. Mobile Website Design is Crucial in 2012 and will be king in 2015 Let’s look at the facts: 1) 2 out of 5 Americans currently access the web from their mobile phones every day. 2) Half of all consumers are more likely to buy from a business with a Mobile Website. 3) Retailers can increase consumer traffic up to 85% just by providing a mobile...
24 – Facebook New Timeline & Branding
The Rundown: This week at the ArtVersion offices we’ve had our hands full redesigning and creating fan pages for our clients. Some of our clients where starting from scratch and some we were redesigning. Yes, we understand that facebook redesigned its profile and functionality and you want to rip the hair out of your head. We get it. As marketing and branding agency it becomes tiresome to have to back and redesign our past and current client’s facebook fan pages to be current with the...
23 – Brand Voice & Social Media
Welcome back brand builders to episode number 23 of rediscover your brand podcast. I’m your host Kip Russell the social media manager at ArtVersion. This week on rediscover your brand podcast we will be talking about Brand Voice and Social Media . To read more about Brand Voice visit our blog or listen to the full podcast of 10min. Consider these points of your Brand Voice when using social media: 1) What is your Character/persona? 2) What is your tone? 3) What is your language? 4) What is...