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Resourceful Designer - Resources to help streamline your graphic design and web design business.

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A Designer's Home Office Essentials - RD088

What's in your home office? A home office is essential if you plan on running your graphic design business for any length of time. Sure the kitchen table can make due in a pinch, but if you're serious about your business, you will want to carve out a bit of that home real estate and claim it as your own. But once you've planted your flag and claimed the space in the name of your graphic design business what do you do with it? In this episode of the Resourceful Designer podcast, I go over...

Duration: 00:48:07

Mastering Your Emotional Intelligence - RD087

What is Emotional Intelligence? According to Psychology Today; Emotional intelligence is the ability to identify and manage your own emotions and the emotions of others. It’s the capacity to be aware of, control, and express your emotions, and to handle interpersonal relationships judiciously and empathetically. In other words, Emotional intelligence impacts your thinking and behaviour when dealing with your clients and is a crucial part of building client relationships. In this episode...

Duration: 00:34:22

Handling Criticism - RD086

How do you handle criticism? As a designer, you will receive criticism on your work. How you deal with that criticism will determine what kind of designer you are. In this episode of Resourceful Designer, I discuss why criticism is essential to your growth as a designer. Listen to the podcast for the full story. One of the advantages of attending a design school is the opportunity to experience criticism from your teachers and classmates. It's not fun, but it does prepare you for the...

Duration: 00:40:49

Reel In Repeat Clients - RD085

Turn all clients into repeat clients. Your goal as a designer is to turn all your clients into repeat clients. But you can't do that unless you build a relationship with them. Many new designers worry too much about the designs they create than they do about the relationships they build with their clients. Don't get me wrong, good design skills are a key element in building a strong graphic design business. But they're only one part of the equation. You could even say that your ability...

Duration: 00:34:05

You're More Than A Designer, You're A Problem Solver - RD084

Have you ever heard the term "Yes Man" or "Yes Woman"? A Yes Man or Woman is someone who follows orders without questioning them. Whatever is asked of them is what they do. A good designer can't be a Yes Man or Woman. As a designer, you are also a problem solver. Your job is not to do what the client asks without question, but to question what the client asks. Your job is not to do what the client asks without question, but to question what the client asks. When a client presents you...

Duration: 00:18:58

Setting Your Hourly Design Rate - RD083

What's your hourly design rate? What you should charge as your hourly design rate is an often debated topic amongst designers. Everybody seems to have their own opinion as to how to calculate what you should charge. I guess I'm no different because on this episode of the Resourceful Designer podcast I do just that. I give you my opinion of how you may want to choose your hourly design rate. One of the biggest issues I see is designers undercharging for their services. They're either not...

Duration: 00:49:26

Building Client Loyalty Through Legacy Plans - RD082

Legacy Plans help build client loyalty What are Legacy Plans you ask? Legacy Plans are when someone continues to pay a certain price when everyone else is paying more for the same service. Physical fitness gyms do this best. When you join a gym chances are your monthly fee is fixed for life. As long as you remain a member your fee will never go up. But if you let your membership expire and then decide to come back, you will be forced to pay the same higher fee newer members are...

Duration: 00:34:33

Protecting Yourself From Proofing Errors - RD081

Have you ever been burned due to proofing errors? Proofing errors are the bane of all graphic designers. Anyone who has been in this business long enough knows that clients will almost always try to blame you when they find errors on their project. You can’t really blame them, it’s human instinct to try and pass the blame. We’ve been doing it since we were young. Even a toddler who sneaks a cookie might try to blame it on one of his siblings or maybe even on the family dog. It’s because...

Duration: 00:29:01

Explain Why, Not How - RD080

Do you explain why you took the direction you did when presenting designs to your clients? If you belong to any graphic design groups on Facebook or Linkedin you've seen people post their work for critique. Why not, it's a great place to get the opinion of fellow designers. However, one problem that happens over and over when people explain their work is they usually explain how they designed it when what they should do is explain why they designed it. That's the topic I cover in this...

Duration: 00:37:57

Word Of Mouth Referrals For Your Design Business - RD079

Do you get word of mouth referrals for your design business? Growing your design business takes a lot of hard work. Especially when first starting out. Word of mouth referrals are and always will be the most effective way of achieving this growth. Back in episode 67 of the podcast, I shared a proven strategy for getting design referrals. That episode was more geared to designers working in a specific niche. I received a lot of great feedback on that episode but one question kept coming...

Duration: 00:33:47

Upselling To Increase Your Design Revenue - RD078

Have you ever heard of upselling? Upselling is the process of getting someone to upgrade their purchase or getting them to add things to their order at the time of sale. Most predominant in the fast food industry where you will often be asked if you would like to increase the size of your drink or if you would like fries with your order. Upselling is a great way for a business to increase revenue. Many people believe "upselling" is a dirty word. A way of manipulating clients into...

Duration: 00:42:36

Being A Self-Employed Designer Requires A Team Effort - RD077

Who do you have on your Design Team? Have you ever heard the term it takes a village to raise a child? Basically what it means is that a person is a sum of the people around them. Those people around them mould and form them into the person they become. The same can be said of you as a designer. You are the child in the village. As such, you require a team to make you the most well-rounded designer your clients can hire. That team needs to be made up of people that can help your business...

Duration: 00:48:10

Transitioning From Employee to Entrepreneur - RD076

Have you made the transition yet from employee to entrepreneur? This week's podcast episode is a bit different. Instead of answering a listener's question at the end of the episode like I normally do, I chose to create an entire podcast episode to answer a great question I received. Here is the question I received from Dave. I work full-time as a graphic designer/prepress operator and have wanted to start my own freelance business for some time. I have also been learning web development...

Duration: 00:56:15

How To Use Landing Pages To Attract New Design Clients - RD075

Does your design website have dedicated landing pages? One of the most asked questions I get is how do I attract new design clients? I wrote a blog post a while back sharing 10 proven ways to do just that but today I decided to do a podcast episode on another way, landing pages. Be warned, this isn't a quick way to attract new design clients. Landing pages are a slow burn meant to work over time but they do work. Below are some of the points I cover in the podcast. Be sure to listen to...

Duration: 00:42:13

Overcoming The Afternoon Crash - RD074

How often do you feel that afternoon crash? You know what I’m talking about don’t you? That crash you feel somewhere around 3 pm? You were productive all morning, you had a good lunch and came back revigorated but somewhere mid-afternoon it hits you. The Afternoon Crash. Some say it’s caused by low blood sugar, some say it’s your body’s natural sleep cycle, others blame diet or being mostly inactive during the day. Although I can’t make you suppress those afternoon yawns, I can offer...

Duration: 00:27:19

Pricing Design Jobs with Undefined Time Lines - RD073

Do you dread pricing design jobs when you don't know how long they'll take? Have you ever had to quote on a design job but you have no idea how long it will take to complete it? If you're familiar with Project Based Pricing or Value Based Pricing then it isn't really an issue. But if you're one of the many designers who bill by the hour you may dread this scenario. In this episode of the Resourceful Designer podcast, I talk about what you can do when you have no idea how long a project...

Duration: 00:46:13

Getting New Work From Existing Clients - RD072

Where do you look for new work? One of the most asked questions I’ve heard over the years is “how do I get new design clients?” It’s a valid question. But let me turn it around and ask you, why do you need new design clients when your existing clients have plenty of new work you could do for them? In this week's episode of the Resourceful Designer podcast, I discuss how you can leverage your existing clients to get new work. Be sure to listen for the full story. Your clients already...

Duration: 00:38:21

Good Design, Quick Design, Cheap Design. Pick two! - RD071

Have you heard the concept of Good, Quick, Cheap? I first heard the concept of Good, Quick, Cheap on The Real Brian Show podcast. I was so fascinated with the concept that I decided to explore how it affects the graphic design industry. In this episode of the Resourceful Designer podcast, I expand on the concept and talk about Good Design, Quick Design and Cheap Design. To get the full story you'll need to listen to the podcast but here's a breakdown of what I discuss in the...

Duration: 00:28:11

Tips To Manage Your Design Business's Reputation - RD070

Did you know your design business has a reputation? Have you ever thought about your design business’s reputation? What both your clients and more importantly potential clients know about you? Having a good reputation for your design business will not only enhance those important client relationships. But it can also increase your overall revenue and profit. So it’s vital that you do everything to avoid a negative reputation and make sure everyone sees you in a positive way. In this...

Duration: 00:34:53

Be The Expert Designer Everyone Thinks You Are - RD069

Are you an expert graphic designer? Have you ever felt uncomfortable being referred to as an expert graphic designer or expert web designer? Can I ask you why you felt that way? I’ve seen it over and over, designers cringing at the title of expert because they don’t feel they deserve it. In this week's episode of the Resourceful Designer podcast, I share a little secret with you. You are an expert. Don’t believe me? The Webster Dictionary defines Expert as follows: An Expert is...

Duration: 00:27:17

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