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Resourceful Designer - Resources to help streamline your graphic design and web design business.-logo

Resourceful Designer - Resources to help streamline your graphic design and web design business.

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Why Your To-Do List May Be Failing - RD104

Are you failing on your To-Do list? One of the biggest mistakes people make on To-Do lists is mixing projects with tasks. A To-Do list should only contain tasks, items that require you to do only one thing to complete them. Projects, on the other hand, should be on a completely separate list. By separating the tasks from the projects, you make it much easier to organize, and your To-Do list will seem much less daunting. I talked about To-Do Lists, Tasks and Projects in episode 66 of the...

Duration: 00:34:30

5 Overlooked Opportunities To Grow Your Design Business - RD103

Are you looking for opportunities to grow your business? [sc name="pod_ad"]It's a given, you want your design business to succeed. To accomplish that, you need to find opportunities to grow. Some of those opportunities take time and money and are well worth the effort. But some opportunities to grow are so small and simple that they are often overlooked. On this episode of the podcast, I share five such opportunities you can implement today to help grow your design business. Be sure to...

Duration: 00:24:33

Retaining Your Existing Design Clients - RD102

How do you retain your design clients? As a designer, you know how much work goes into acquiring new design clients. However, you also need to put some effort into retaining your existing design clients, or they may be taken away from you. The design industry is not like the retail market where people walk into a store, browse around and then decide if they want to make a purchase. Nor are we like other service businesses such as plumbers or auto mechanics. In those businesses, their...

Duration: 00:38:27

The 3Cs To A Successful Design Business - RD101

Do you have the 3Cs required to run a successful design business? There’s a lot more to running a successful design business than just being a good designer. In fact, being a good designer may be the least important thing for your design business. Don't get me wrong. If you're a bad designer chances are your business won't succeed. However, I know many great designers who don’t have what it takes to run a successful design business either. There’s nothing wrong with working for an...

Duration: 00:36:14

What Being A Graphic Designer Means To Me - RD100

Celebrating 100 episodes of Resourceful Designer. [sc name="pod_ad"]To celebrate this 100 episodes milestone, I want to do something a bit different and share with you what being a graphic designer means to me. Please listen to the episode to get the full story. But before I do that, I want to take a quick moment to thank everyone who has helped Resourceful Designer become what it is. Wayne Henderson for his great podcast intro clips. Justin for the amazing job he does editing my shows....

Duration: 00:46:43

Offering The World To A Shop Local Mentality - RD099

Does your community promote "Shop Local"? A "Shop Local" campaign is quite common in smaller communities. Especially those near large metropolitan areas. The purpose of these campaigns is to encourage people to support local businesses by shopping in their hometown. The city of Cornwall Ontario where I’m from is 1 hour from Ottawa Ontario, Canada’s capital, and 1 hour from Montreal Quebec, one of the largest cities in North America. With both of these metropolises so close, Cornwall is...

Duration: 00:31:27

Evaluating Your Design Business's Touchpoints - RD098

How good are your Touchpoints? You know the saying you’re only as strong as your weakest link? When it comes to the success of your design business, you’re only As Strong As Your Weakest Touchpoint. What is a touchpoint? Touchpoints happen every time someone interacts directly with your brand. Touchpoints are the pivotal gateways when a potential client decides whether they want to take the next step towards working with you or to back away and look elsewhere. It doesn't matter how good...

Duration: 00:32:49

Explaining Target Markets To Your Design Clients - RD097

Do your clients understand who their target markets are? As a designer, you need to know what target markets you are going after if you want your design campaigns to succeed. Every design campaign should have a type or group of people to target. Maybe you're designing for women between the ages of 25-35 with a toddler at home. Maybe it's balding men over the age of 50. It could be weekend warriors who like to surf. How about black businessmen between the ages of 22-35 who like driving...

Duration: 00:33:22

Attending Trade Shows To Find Design Clients - RD096

Are you leveraging trade shows to your advantage? One of the most asked questions I receive here at Resourceful Designer is "how do I find design clients?" I want to share one way with you today and that's trade shows. Below is the general outline of the episode but I go into greater details in the podcast so be sure to listen. For the purpose of this topic, I'm using "Trade Shows" as an all-encompassing term meaning any organized gathering where businesses get to showcase themselves to...

Duration: 00:53:01

Designing Under A Non-Disclosure Agreement (NDA) - RD095

NDA and how it affects your design business NDA stands for non-disclosure agreement, a legal contract between at least two parties outlining information that is shared between the parties that must remain confidential. A non-disclosure agreement (NDA) can also be called a confidentiality agreement (CA), confidential disclosure agreement (CDA), proprietary information agreement (PIA), or secrecy agreement (SA), Regardless of the term used, it is a contract through which parties agree not...

Duration: 00:44:57

Just In Time Learning - Learning What Instead Of How - RD094

Do you practice Just In Time Learning? I first talked about Just In Time Learning in episode 8 of the podcast. If you haven't heard that episode I suggest you listen to it before continuing with this one. In case you’re not familiar with the term, Just In Time Learning essentially means you only learn things that you will need for your next task at hand. Learning things you don’t need right now is a waste of time. There are only so many hours you can work in a day. No matter how good...

Duration: 00:41:36

Targeting A Design Niche - RD093

Do you service a design niche? According to Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out. “Many people talk about ‘finding’ a niche as if it were something under a rock or at the end of the rainbow, ready-made. That's nonsense,” she says “Good niches don't just fall into your lap; they must be carefully crafted.” Back in episode 54 of the Resourceful Designer podcast, I talked about what a...

Duration: 00:50:59

Balancing Your Design Life with your Personal Life - RD092

Is your design life and personal life balanced? Face it, being a home-based graphic designer is challenging enough without having your design life interrupted by the personal life that surrounds you each and every day. Not only do you have to deal with clients and deadlines but you also have to deal with family and friends who for some reason think that since you work from home, you must be available whenever they need you. It’challengingng to say the least. The problem is When you...

Duration: 00:28:31

Zeigarnik Effect: More Tension Equals Better Designs - RD091

Have you heard of the Zeigarnik Effect? I read an article recently about the Zeigarnik Effect. The article I read was aimed at writers and not graphic designers but I found a lot of it relates to what we do as designers. Here's a quick background on the Zeigarnik Effect in case you've never heard of it before. Back in the 1920's Psychologist Kurt Lewin noticed that a waiter at a local restaurant remembered all the orders from each table until the bill was paid. Once the bill was paid,...

Duration: 00:29:00

Peripherals For Your Design Business - RD090

What peripherals do you use for your design business? Peripherals, often forgotten until they are needed, are an essential addition to any graphic design business. In episode 88 of the Resourceful Designer podcast, titled A Designer's Home Office Essentials, I covered some items you should have in your home office. This is kind of a sequel to that episode with a few more things to consider. I go into more detail on the podcast for each of the following items so be sure to listen for the...

Duration: 00:52:18

Checklists And Your Design Business - RD089

Do you use checklists in your design business? What does your morning routine look like? Do you follow mental checklists to prepare yourself for the day? Do you get out of bed and immediately take a shower? Do you head to the kitchen for your morning coffee? Do you turn on the TV or pull out your phone, tablet or computer to get caught up on the news from around the world? Whatever your morning routine is, chances are you do just about the same thing every day. Without even thinking...

Duration: 00:34:56

A Designer's Home Office Essentials - RD088

What's in your home office? A home office is essential if you plan on running your graphic design business for any length of time. Sure the kitchen table can make due in a pinch, but if you're serious about your business, you will want to carve out a bit of that home real estate and claim it as your own. But once you've planted your flag and claimed the space in the name of your graphic design business what do you do with it? In this episode of the Resourceful Designer podcast, I go over...

Duration: 00:48:07

Mastering Your Emotional Intelligence - RD087

What is Emotional Intelligence? According to Psychology Today; Emotional intelligence is the ability to identify and manage your own emotions and the emotions of others. It’s the capacity to be aware of, control, and express your emotions, and to handle interpersonal relationships judiciously and empathetically. In other words, Emotional intelligence impacts your thinking and behaviour when dealing with your clients and is a crucial part of building client relationships. In this episode...

Duration: 00:34:22

Handling Criticism - RD086

How do you handle criticism? As a designer, you will receive criticism on your work. How you deal with that criticism will determine what kind of designer you are. In this episode of Resourceful Designer, I discuss why criticism is essential to your growth as a designer. Listen to the podcast for the full story. One of the advantages of attending a design school is the opportunity to experience criticism from your teachers and classmates. It's not fun, but it does prepare you for the...

Duration: 00:40:49

Reel In Repeat Clients - RD085

Turn all clients into repeat clients. Your goal as a designer is to turn all your clients into repeat clients. But you can't do that unless you build a relationship with them. Many new designers worry too much about the designs they create than they do about the relationships they build with their clients. Don't get me wrong, good design skills are a key element in building a strong graphic design business. But they're only one part of the equation. You could even say that your ability...

Duration: 00:34:05

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