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Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.

Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.
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Los Angeles, CA


Respect The Process is a filmmaker's podcast. Scroll to hear intimate chats with working professionals about making compelling advertising, indie films, and other groovy creative endeavors. Mostly, we talk about commercials.




Director-Copywriter Relationship Explored w Creative Director Pat Pujolas.

Northlich Creative Director Pat Pujolas is a writer, be it novels,(Jimmy Lagowski Saves the World), jingles, witty commercial copy, or quirky sitcoms and animation. Pat has done it all and done it well. We talk about collaboration, specifically ours working on the Scooter the Neutered Cat spots for to save cat lives. Pat’s confesses he went insane in a wintery…


Why I Wrote My Filmmaking Book “Commercial Directing Voodoo”.

Commercial Directing Voodoo is my first paperback book, really a handbook, packed with valuable tips and filmmaking tricks I’ve learned making commercials for twenty years now. It’s $10 on Amazon and you’ll love it. Free when you attend Commercial Directing Bootcamp, by the way. It’s meant for you to scribble in and jot down notes during your projects. Hope you…


Brand Storytelling & Passion Projects with Animus Studios’ Justin Andrews.

Filmmaker, storyteller, entrepreneur: Justin Andrews of Animus Studios is all those things. We met via a Facebook group called “The 7 Ingredients” and I’m delighted to have had an in-person chat with Justin. Check out the great stuff he and his Animus team are doing for major brand, as well as the trailer for his film “Dare to Remarkable” now:…


All About Esalen Inspirational Film Festival with Corinne Bourdeau and Christine Leuthold.

Corinne Bourdeau and Christine Leuthold run the Esalen Inspirational Film Festival, taking place in the breathtaking Esalen Resort in Big Sur, California. The intimate, curated festivals run April 22 through 27, 2018 and features a line up of cherry picked films that inspire, enlightne and ignite positive change. Yes, I’ll be there with “I Am Battle Comic” and look forward…


Director Ian Pfaff Has The Funniest Demo Reel Ever.

Comedy Director Ian Pfaff has a demo reel that cause me to have a paradigm shift in thinking towards montages. His reel rocks. He cut his teeth at Funny or Die, Nickelodeon and more, and is no stranger to working with top celebrities. Oh and he made a “Mad Max” spoof with toddlers. We chat about career goals, defining one’s…


Directing Peyton Manning For Super Bowl LII With Comedy Director Ira Rosensweig.

Comedy Director Ira Rosensweig saw his funny spot with Peyton Manning premiere on Super Bowl LII and shares his tales of directing celebrities. Alec Baldwin, Zach Efron, Blake Shelton, Storm Troopers and more have felt the deft touch of this helmer. A great chat with Ira. Check out his stuff on his site or at his WaveMaker Creative site. Watch…


My Favorite Commercials Of Super Bowl LII.

My favorite 2018 Super Bowl commercials and why I liked them. Just me rambling for 15 minutes. Congrats to all that made them! Here’s the AdAge article listing I am looking at. There are many rankings, I chose this cuz it was easy to read. Thanks, Jordan Commercial Directing Bootcamp is April 21st, 2018 in Santa Monica, California. You can’t…


How To Film An Entire Music Video Underwater With Director J.P. Brennan.

Director J.P. Brennan drops so much knowledge in this episode. Not only does he share how he shot a music video entirely underwater, but he breaks down the four tenets of lighting. Which is also a great name for the episode. It was tough to choose. Thank you J.P. for sharing so much wisdom! Check out his video for The…


Director Tim O’Donnell Shows How An Indie Is Made With His Feature Doc “Not A War Story”.

“Not A War Story” Director Tim O’Donnell shares stories about the making of his hit feature documentary. The docu is a fly-on-the-wall look at how an all-veteran cast & crew make “Range 15”, an over-the-top, cult horror zombie war movie. Oh, and it’s their first film so they hit every obstacle you can imagine. You do not need to have…


Filmmakers Need To Be Creative Entrepreneurs And RevThink’s Joel Pilger Can Help.

More‘s Joel Pilger returns to the show to help filmmakers, graphic designers and animators grow their business. Check out his website RevThink and his Jumpstart program. It’s next level learning for any creative studio. Enjoy. Jordan This runs just over an hour. Commercial Directing Bootcamp is April 21st, 2018 in Santa Monica, California. You can’t get what I’m throwing down…


From Feature Films To Promos, Passionate Production Design With Shawn Graves.

Production Designer Shawn Graves attacks every project with the same high level of passion, whether it’s a web series, a private gathering or a studio feature film. We chat about collaboration and her process. Please check out her website and enjoy this fine talk. Happy 2018 everyone. Jordan Commercial Directing Bootcamp is April 21st, 2018 in Los Angeles. Book before…


Michelle Kath Sinclair & Jordan Levy Discuss Their TIFF Hit Documentary “Chicago: The Terry Kath Experience”.

Cinematographer/Producer Jordan Levy returns to the show and he brings Director Michelle Kath Sinclair with him. Michelle’s debut feature documentary is “Chicago: The Terry Kath Experience”, a delightfully charming search for her guitar-shredding father, a founding member of Chicago, who died when Michelle was two years old. We chat about how the film came to be, the technical and legal…


AbelCine CEO Pete Abel Is Committed To Serving Filmmakers.

AbelCine CEO Pete Abel discuss his company’s long-standing commitment to educating our filmmaking community. In addition to their sales and renting the hottest new gear, AbelCine has a series of training workshops that keep us filmmakers up to speed. Pete and I share the philosophy that the tool must serves the story, and you’ll love his origin story that got…


So Why Is Super Producer-Director Judd Apatow Doing A Netflix Stand-Up Comedy Special?

Writer/Producer/Director Judd Apatow is one of my favorite filmmakers, with “Knocked Up”, “This is 40”, “40 Year Old Virgin” and “Funny People” being my personal loves. As the ultimate Hollywood hyphenate, he’s produced dozens of Brady family classics such as “Anchorman: The Legend Of Ron Burgundy”, the recent “The Big Sick” and the tour-de-force “Talladego Nights: the Ballad of Ricky Bobby”.…


From Ad Copywriting to Commercial Directing with Comedy Director Alex Grossman.

A former copywriter for Goodby, Silverstein & Partners and Butler, Shine & Stern, Alex Grossman has always had a love for advertising. In 2011 he got his start directing commercials and was named one of the Top 25 New Commercial Directors by Shoot Magazine. His short mockumentary for Canal+ went on to win multiple lions at Cannes and his Gatorade…


Filmmaker Dulanie Ellis Discusses Her Docu “Ground Operations” About U.S. Veterans Becoming Farmers.

Filmmaker Dulanie Ellis joins me for a spontaneous chat about her award-winning documentary “Ground Operations”. It’s an awesome story on the growing network of combat veterans who are transitioning into careers as sustainable farmers, ranchers and artisan food producers. Perfect for Veterans Day! In fact, make it a double feature with “I Am Battle Comic” this weekend. Here’s the trailer: Enjoy.…


I Get Woke To Sexual Harassment On-Set By Filmmaker Destri Martino.

Talented Director/Producer Destri Martino founded The Director List, a database of female directors, when she realized there were many qualified, working women directors but none were getting the big opportunities. Check out the site and help build the awareness. Destri and I go way back. She worked as my (overqualified) Director’s Assistant on two feature films, one for Miramax under…


Busy Commercial Filmmaker Carlos Gutierrez Shares His Bag Of Tricks.

Filmmaker Carlos Gutierrez is always working and he took time to skype with me and graciously share his filmmaking secrets, both on and off set. His has a fine film pedigree you can read here. Enjoy his reel at after the show! Here’s a wonderful film he made for Chevy, featuring Patrick Decile from Best Picture Winner “Moonlight”. Thanks,…


My Chat With Commercial Directing Hall Of Famer, Filmmaker Kinka Usher.

There may not be an actual Commercial Directing Hall of Fame, but when there is, Director Kinka Usher will be an inaugural inductee. Kinka won the coveted Directors Guild of America award for his Outstanding Directorial Achievement in Commercials twice, and he has more Cannes Lions that you can fit on the dining room table. Usher directed his first commercial…


Cinematographer Mike Svitak On Shooting Commercials vs. Movies.

Cinematographer Mike Svitak and I have shot more cars and comedy in the last 13 months than most filmmakers do in their entire career. In this episode, we chat about all that, as well as his movie making experiences. And his new film, “6 Below” challenged him to shoot in the most extreme conditions. You will love this talk, I…


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