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Get actionable advice and incredible insights from the business leaders of today and tomorrow. From growth-hacking to sales, customer service to company culture, Rocketship.fm delivers it all every Tuesday and Thursday each week.

Get actionable advice and incredible insights from the business leaders of today and tomorrow. From growth-hacking to sales, customer service to company culture, Rocketship.fm delivers it all every Tuesday and Thursday each week.
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United States

Description:

Get actionable advice and incredible insights from the business leaders of today and tomorrow. From growth-hacking to sales, customer service to company culture, Rocketship.fm delivers it all every Tuesday and Thursday each week.

Language:

English


Episodes

Interview: Blair Reeves of SAS on Enterprise Product Management

2/16/2018
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We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product. Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves.

Duration:00:28:04

Mastering Jobs To Be Done Interviews: The Results

2/14/2018
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In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result and did they learn about their product? We turn the mic on them to learn what impact Jobs To Be Done had on their planning of Industry 2018 and the most surprising things they learned from the interviews. Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with...

Duration:00:23:14

Interview: Alison Go of Facebook on product mistakes and the disciplines that make up strong product teams

2/9/2018
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Alison Go is a season Product Manger currently working at Facebook and formerly of Amazon where she worked on Audible. Alison shares with us the recipe for a perfect product team. What disciples do you need to bring together as the product leader to create a powerhouse product team? Alison shares with us how teams are structured at Facebook, one of the most product driven organizations today. She also shares with us some mistakes she’s made (as we all do) as a product manager and how she...

Duration:00:34:49

Mastering Jobs To Be Done Interviews [Pt 2]

2/7/2018
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Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees. Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews. Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob...

Duration:00:21:30

Interview: Melissa Perri of Product Institute on Managing Up, Managing Down and other Essentials Strategies for PMs

2/6/2018
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Melissa Perri is the CEO of Produx Labs and the creator of the online product management school ProductInstitute.com. Her mission is to help make Product Managers and their organizations awesome. She talked to us today about how she manages both the CEO relationship and her relationships with the rest of the team to create clear communication across all disciplines, an essential skill for product managers. She also shares lessons she’s learned as a PM consultant from working with...

Duration:00:28:19

Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science

2/2/2018
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Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research). Today we talk with Brent about User Science. User Science includes the vast fields of User Research and Analytics. Product User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics...

Duration:00:23:51

Mastering Jobs To Be Done Interviews [Pt 1]

1/31/2018
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There is no substitute to the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees. Adding Jobs To Be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by...

Duration:00:17:08

Interview: Dan Olsen on The Lean Product Playbook

1/30/2018
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Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product. Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates,...

Duration:00:23:51

Interview: Noah Kagan of Sumo on product mistakes and playing the long game

1/26/2018
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Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and how he quickly turned things around. In late 2005, Kagan joined Facebook as employee #30 where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with Mint.com for 10...

Duration:00:27:17

Disruption vs Innovation

1/24/2018
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It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up. So what is the difference between Disruption and Innovation? Well, Disruptors are innovators, but not all innovators are disruptors. Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare...

Duration:00:26:03

Persona Alchemy: What we learned bring user personas to life

1/17/2018
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A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life. Mike Belsito has ventured out to find several real life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products? A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioural traits, common...

Duration:00:24:09

Interview: Oli Gardner of Unbounce on Product Awareness Month

1/12/2018
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Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next. Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in...

Duration:00:26:46

How to tell compelling product stories

1/10/2018
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You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by understanding the basic of story telling itself. Jack and and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technial Director at Pixar, Josh Anon, we show you how you can use basic story writing...

Duration:00:20:03

Interview: Dennis Crowley of Foursquare on Startups, Achieving Greatness and the Early Days of Foursquare

1/9/2018
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We sat down with Dennis Crowley of Foursquare to talk about the early days of Foursquare, what really happened after their historic SXSW launch and the sacrifices it takes to achieve greatness. In 2003, Crowley co-founded Dodgeball with fellow student Alex Rainert while attending New York University. Dodgeball was acquired by Google in 2005. After Google abandoned the Dodgeball project in 2007, Crowley and Naveen Selvadurai co-founded Foursquare in 2009. Foursquare, known for its location...

Duration:00:29:46

Interview: Sam Goertler of Kickstarter on Leading Product Teams, Navigating Redesigns and Building Teams from Scratch

1/5/2018
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Sam Goertler has led product teams at Yammer, Asana and now Kickstarter. She talks with us about what she's learned leading teams through product redesigns and new platforms. She also talks to us about building product teams from scratch and what she looks for in new hires.

Duration:00:33:37

Product Poetry: The secret to perfect product descriptions

1/3/2018
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Product Poetry. The subtle art of describing your product in a way that excites everyone around this. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution. Walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours.

Duration:00:18:26

Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win

1/2/2018
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We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding...

Duration:00:34:40

Why do you love the products you love?

12/20/2017
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Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited. We dove into tech brands like Slack and Intercom as well as roll on deodorant brand Phresh and personal fashion brand Stitch Fix. Huge thanks to our guests...

Duration:00:28:17

Interview: Blade Kotelly of Sonos on Design Thinking and Product Poetry

12/18/2017
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Blade Kotelly is a senior lecturer at MIT and the leader of the advanced concepts lab at Sonos. We talk with Blade about how he defines the problem he solves at Sonos, and how to articulate that at an emotion level using design thinking. At Sonos he is driving the process to determine what experiences Sonos can and should build next. Researching trends in the technology landscape, customer behavior, music creators, and Sonos partners, and creating and testing advanced concepts. At MIT he...

Duration:00:28:49

We F*cked Up: Stories about Product Mistakes

12/13/2017
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Mistakes. We all make them. We all learn from them. From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos.

Duration:00:22:48

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