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Get actionable advice and incredible insights from the business leaders of today and tomorrow. From growth-hacking to sales, customer service to company culture, delivers it all every Tuesday and Thursday each week.

Get actionable advice and incredible insights from the business leaders of today and tomorrow. From growth-hacking to sales, customer service to company culture, delivers it all every Tuesday and Thursday each week.
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Get actionable advice and incredible insights from the business leaders of today and tomorrow. From growth-hacking to sales, customer service to company culture, delivers it all every Tuesday and Thursday each week.




Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science

Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research). Today we talk with Brent about User Science. User Science includes the vast fields of User Research and Analytics. Product User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics...


Mastering Jobs To Be Done Interviews: The Preparation

There is no substitute to the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees. Adding Jobs To Be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by...


Interview: Dan Olsen on The Lean Product Playbook

Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product. Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates,...


Interview: Noah Kagan of Sumo on product mistakes and playing the long game

Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and how he quickly turned things around. In late 2005, Kagan joined Facebook as employee #30 where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with for 10...


Disruption vs Innovation

It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up. So what is the difference between Disruption and Innovation? Well, Disruptors are innovators, but not all innovators are disruptors. Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare...


Persona Alchemy: What we learned bringing user personas to life

A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life. Mike Belsito has ventured out to find several real life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products? A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioural traits, common...


Interview: Oli Gardner of Unbounce on Product Awareness Month

Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next. Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in...


How to tell compelling product stories

You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by understanding the basic of story telling itself. Jack and and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques...


Interview: Dennis Crowley of Foursquare on Startups, Achieving Greatness and the Early Days of Foursquare

We sat down with Dennis Crowley of Foursquare to talk about the early days of Foursquare, what really happened after their historic SXSW launch and the sacrifices it takes to achieve greatness. In 2003, Crowley co-founded Dodgeball with fellow student Alex Rainert while attending New York University. Dodgeball was acquired by Google in 2005. After Google abandoned the Dodgeball project in 2007, Crowley and Naveen Selvadurai co-founded Foursquare in 2009. Foursquare, known for its location...


Interview: Sam Goertler of Kickstarter on Leading Product Teams, Navigating Redesigns and Building Teams from Scratch

Sam Goertler has led product teams at Yammer, Asana and now Kickstarter. She talks with us about what she's learned leading teams through product redesigns and new platforms. She also talks to us about building product teams from scratch and what she looks for in new hires.


Product Poetry: The secret to perfect product descriptions

Product Poetry. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution. Walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours.


Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win

We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding disparities...


Twitter Product Confessions: Why do you love the products you love?

Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited. We dove into tech brands like Slack and Intercom as well as roll on deodorant brand Phresh and personal fashion brand Stitch Fix. Huge thanks to our guests...


Interview: Blade Kotelly of Sonos on Design Thinking and Product Poetry

Blade Kotelly is a senior lecturer at MIT and the leader of the advanced concepts lab at Sonos. We talk with Blade about how he defines the problem he solves at Sonos, and how to articulate that at an emotion level using design thinking. At Sonos he is driving the process to determine what experiences Sonos can and should build next. Researching trends in the technology landscape, customer behavior, music creators, and Sonos partners, and creating and testing advanced concepts. At MIT he...


We F*cked Up: Stories about Product Mistakes

Mistakes. We all make them. We all learn from them. From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos.


Interview: Ron Wiener of Thermogenesis Group on the science of working while walking

Ron Wiener, the CEO of the Thermogenesis Group who runs the site talks with us about the benefits of standing desks and walking desks and the science behind what happens when you get on the move during your work day.


Interview: Matt Hunckler of Verge

Matt Hunckler is the founder and CEO of Verge, an event company that helps startup communities produce pitch events in their local towns. Matt spent the better part of 2016 on the road building his company and these communities and shares with us some of the techniques and tools he used to keep himself and his team productive while traveling.


Email is dead! Long live email! (Productivity Ep 3)

Slack, Hipchat, Campfire - Chat applications have taken over our modern work communication. While they have certainly reduced our need for internal email they have caused their own set of productivity distractions. How do we deal with this distractions before they completely kill our productivity. Oh, and email isn't really going anywhere so let's learn some triage techniques that some of our favorite CEO's use everyday. SPONSOR: Bench. With Bench, you get a professional bookkeeping team...


Interview: Casey Winters of Pinterest

Casey Winters was the first marketing hire at GrubHub. He helped the company grow from three cities to over 500, and created and implemented strategies for SEM, SEO, email marketing, conversion, mobile, loyalty, offline marketing, and M&A with an emphasis on scalable solutions and continuous improvement through measurement. For the last three years, he worked on the growth team at Pinterest, where he led growth initiatives on SEO, conversion optimization, emails, notifications and app...


Interview: Dmitry Dragilev of Just Reach Out

Dmitry is known as one of the most prolific growth hackers today. He was the first growth hire at Zurb. He's grown his own blog, criminally prolific, to earn over 100k in 9 months. He's now the founder of Just Reach Out, a PR startup to help small businesses, startups, entrepreneurs pitch and get press coverage from journalists and influencers who are interested in their niche.


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