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Rural Lifestyle Dealer Podcast

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Location:

United States

Twitter:

@rldeditors

Language:

English

Contact:

2627824480


Episodes

Ep. 008 Building Profits through Retail

9/20/2017
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Today’s episode of the Rural Lifestyle Dealer podcast series, brought to you by Yanmar, features Jennifer Robison of Robison Retail Results sharing how to create a retail space that is flexible, yet focused and how to understand the psychology behind retail shopping.

Duration: 00:30:19


Ep. 007 Measuring Up: The Financial Metrics Every Dealer Should Know

8/14/2017
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In the 7th episode of the Rural Lifestyle Dealer podcast series, brought to you by Yanmar, we welcome Rex Collins, a Principal of HBK CPAs & Consultants who directs the firm’s nationwide Dealership Industry Group.

Duration: 00:46:09


Ep. 006 Selling Propane Mowers: What You Need to Know

7/18/2017
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In the 6th episode of the Rural Lifestyle Dealer podcast series, brought to you by Yanmar, we welcome Jeremy Wishart, deputy director for business development at the Propane Education & Research Council to outline what’s happening in the market and what dealers need to know about selling and servicing propane-powered mowers.

Duration: 00:31:05


Ep. 005 Jump-start Your Marketing Program

6/19/2017
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In the 5th episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we welcome Dustin Johansen and Lisa Bocklage of Osborn Barr to share ideas, tactics and strategies for your dealership.

Duration: 00:28:02


Ep. 004 Building Profits through Retail

5/15/2017
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In the 4th episode of the Rural Lifestyle Dealer Podcast series brought to you by Yanmar, in this episode we welcome Jennifer Robison of Robison Retail Results, who shares how to create a retail space that draws in customers and encourages them to buy more.

Duration: 00:32:30


Ep. 003 Misunderstanding the Rural Lifestyle Customer

4/17/2017
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In the third episode of the Rural Lifestyle Dealer Podcast series brought to you by Yanmar, Mike Wiles of AskTractorMike.com and EDMforSales.com, shares strategies for understanding the diverse rural lifestyle customer segment.

Duration: 00:40:37


Ep. 002 Creating a High Performance Sales Team

3/30/2017
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In the second episode of the Rural Lifestyle Dealer Podcast series brought to you by Yanmar, Bob Clements of Bob Clements International shares his advice on how to hire, train and manage a high performance sales team.

Duration: 00:53:36


Ep. 001 The 7 Guiding Principles of Successful Dealers

3/15/2017
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In the first episode of the Rural Lifestyle Dealer Podcast series brought to you by Yanmar, Bob Clements of Bob Clements International shares what he’s learned about success from working hand-in-hand with thousands of dealerships throughout his 30-year career.

Duration: 00:59:03


Market Opportunities: Riding the Off-Road Trend

8/15/2016
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The utility task vehicle (UTV) market grew 16% in 2014, 8% in 2015 and will grow this year, according to Power Products Marketing, a research and consulting firm that works with OEMs, suppliers and others. In this audio story, Managing Editor Lynn Woolf takes a closer look at how some dealers are successfully incorporating UTVs and ATVs into their product mixes. For more audio stories, visit: www.rurallifestyledealer.com/audio

Duration: 00:11:27


How to Sell: Uncovering Specialty Sales

8/15/2016
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Everyone in the equipment business loves retailing the big-ticket items, but those smaller niche attachments are sometimes what pay the bills. Have you ever had a customer negotiate you down to the bare minimum on a tractor, but when you added the rock rake, box blade, post-hole digger, finish mower and blade at full price, you ended up with a nice profit margin? If the answer is “yes,” you know the value of those small pieces that make a tractor more productive and a dealership more...

Duration: 00:10:36


Season to Season: Matching Customers with the Right Product All Year Long

4/25/2016
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Power Centers of Madison shares best practices for working through the seasonality of the outdoor power equipment market in the ‘Season-to-Season’ series. Duane Nolden and Ed Prochaska, owners of Power Centers of Madison, had been working together at another rural lifestyle dealership in the Madison, Wis., area for 15 years before they went into business on their own. At that dealership, Nolden was the general manager while Prochaska managed the shop. “We were pretty much running the...

Duration: 00:12:23


Managing the Store: 8 Ways to Grow in the Next Decade

1/26/2016
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Having been a farm equipment factory rep and the manager of a rural lifestyle dealership, it’s fun to now have the opportunity to write about the business. I get to interview dealers from all across the country and most of you are willing to share your secrets of success.

Duration: 00:05:00


2016 Rural Lifestyle Dealer Business Trends & Outlook

1/26/2016
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Dealers selling to rural lifestylers think 2016 will be another good year, with significant growth forecast for revenue at a time when the production ag equipment market is experiencing declines by as much as 20% or more. This is according to Rural Lifestyle Dealer’s 2016 Dealer Business Trends & Outlook survey, the magazine’s ninth annual survey and the only one of its kind in the industry.

Duration: 00:18:04