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Scale Well Podcast

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Why We Built A Mobile Coaching App (Ep 27)

Why was it so important to build a coaching app? Coach Messenger makes on-the-go client engagement easy... [0:25] - A full-time hire to lead the coaching app development charge, 6-months of dedicated development and testing across the team, ongoing updates and support going forward… and it was all worth it if we can make building engagement with clients easier for practitioners. [1:41] - A few little-known tidbits about the Nudge Founders, and how Mac and I became a bit obsessed with the art...

Duration: 00:17:26

Nudge's Mac Gambill On Digital Communication For Client Engagement

Mac Gambill knows a thing or two about how to communicate with your clients for better engagement. - This week, my #1 Nudge compatriot Mac Gambill and I took a quick break from running the company to deep dive on one of our favorite topics: digital communication for client engagement. Engagement is our raison d'être at Nudge, and digital communications are the center of our sweet spot, so if you’re ready to learn the secrets of effective digital communications with your clients then you’re...

Duration: 00:26:44

How their member experience drives engagement for them 24-7-365 (Ep 25)

Full show notes at This week Josh Cherry, former US Marine and CEO/Founder of Delta Life Fitness, joins us to discuss the importance of nailing your target member persona, creating a memorable client experience, the power of extending your member experience beyond the facility, and how a great member experience can drive fun, community and engagement for you 24/7/375. [1:51] How Josh’s background in the US Marine Corp as a PTI, physical training...

Duration: 00:19:13

How to grow a coaching business with free content (Ep 24)

Full show notes at Kathleen LeGrys, the creator of Health Coach Solutions and co-host of The Business of Wellness podcast talks about how to use free content in attracting, growing, and engaging your audience. [2:10] An overview of Kathleen's beginnings as a health coach and the many lessons she learned about how to start a coaching business - [5:38] Why should someone put in the time and effort to create content? Why isn't giving away...

Duration: 00:32:36

Ep23. Nudge healthcare! How to fix healthcare's inefficient engagement model

Full show notes: This episode is part 1 of our "Nudge Healthcare" series taking you behind the scenes at Nudge as we discuss solutions to improve patient engagement, and deliver more efficient healthcare and a better patient experience. This week, Nudge President Phil Beene is joined by Dr Steve Feyrer-Melk, Director of Lifestyle Medicine for Optimal Heart Attack and Stroke Prevention Center and Chief Science Officer at Nudge, and Matt Essex,...

Duration: 00:38:12

Ep 22. How to be a better CEO for your practice

More In this episode, we talk with Dr. Peter Camiolo, co-founder and CEO, and Dr. David Touhill, VP of Marketing and Technology for ChiroCEO, a firm dedicated to helping chiropractors get out of the "slavery" of their current practice and take over as CEO of their own businesses. Drs. Camiolo and Touhill have plenty to share on how their own vision came to life, and share valuable advice on transitioning to a membership-based model, seeing your business as...

Duration: 00:43:28

Ep 21. How to transform yourself from overworked practitioner into thriving health entrepreneur

More Dr. Charlie Webb, founder of Freedom Practice Coaching and Imagine Wellness Center, joins us this week to discuss how his San Antonio, TX-based practice is disrupting the traditional healthcare practice model by partnering with practitioners to train them to succeed with a non-insurance based, proactive wellness model. Dr. Webb has a lot to share on seeing your practice as a business, and how having that philosophy front and center gives...

Duration: 00:43:40

Ep 20. High performance health meets the virtual practice model

More In this week's episode, we talk to Dr. Isaac Jones, a cutting-edge physician, consultant and co-founder of Elevays and Designer Health Centers, offering innovative strategies to help executives and entrepreneurs maximize their abilities and well-being through human potential healthcare. Dr. Jones tells us about his own story starting in traditional medical practice, his decision to go virtual practice model to help patients in a new way, and he leaves...

Duration: 00:35:52

Ep 19. Turn your fitness passion into fitness business profits

More This week Ryan Ketchum, Executive Director of Fitness Revolution, Business Coach, and Peanut butter enthusiast, joins us to discuss how fitness professionals can grow their business, develop a digital business strategy, where fitness pros go wrong, why you should create free content, and much more…. [8:18] how Ryan transitioned from athlete to being an expert in the weight loss and fitness industry, [11:32] how to “hustle and grow” to get to your first...

Duration: 00:39:46

James Breese reveals how to build an audience and monetize content

This week we sit down for a chat with James Breese, founder of Strength Matters to get him to reveal his secrets for building an audience and monetizing content. James Breese started Strength Matters with a simple mission: to help everyday athletes train smarter, and empower people with skills to lead a healthier and more fulfilling life. Learn more about Strength Matters here - James reveals how he and Strength Matters have strategically used free...

Duration: 00:35:07

Practitioner's guide to getting paid for what you know with Dr. Michel Dupuis

Mac met Dr. Michel Dupuis for the first time only a few months back to discuss a pain point he was having with his new educational programs. By this point Dr. Michel had turned his knowledge into a foundations of health program that could be delivered via online course for his patients. It scaled beautifully and was generating tons of revenue for the practice, but there was one big issue: When he transitioned from providing these educational sessions to his patients in-person, to offering...

Duration: 00:46:22

How To Create Digital Coaching Programs With Chase Chewning From EverForward Radio

Friend of the podcast, health entrepreneur, coach, and host of EverForward Radio, Chase Chewning drops by to talk with us about digital coaching programs as the missing link in health and fitness, including his transition from brick-and-mortar personal training to health coaching with a digital coaching model, how he developed a program and business model around his digital coaching, how to price yourself on value, the importance of meeting your clients where they are for maximum impact,...

Duration: 00:40:17

Quick Insights | Breaking Down The Retention Problem In The Fitness Industry

Back from the International Health, Racquet and Sportsclub Association (IHRSA) Tradeshow, Host Phil Beene spends 20-quick minutes on the retention problem in the fitness industry by breaking members and clients into three basic personas based on mindset and fitness habits, rather than classic demographic variables. This episode blends insights from other industries like consumer tech and healthcare to help you hone in your plan for a fresh solution to the retention problem in your fitness...

Duration: 00:19:35

How To Optimize Fitness Business Efficiency (with Jarron Aizen From OneFitStop)

Jarron Aizen, Founder and CEO of OneFitStop stops by Scale Well Podquarters to talk how Bill Gates number one rule of technology applies to fitness businesses and much more, including [6:15] the core challenges of growing a fitness business, [11:30] how to scale responsibly, [14:20] the number one golden rule of technology, [18:00] the little issues you don't think about that can cripple scalability, [27:40] why to choose a service provider based on their ability to deliver the service and...

Duration: 00:38:40

How A Personal Trainer Can Change Health Care (with Lisa Dougherty from Medical Fitness Network)

This week on the podcast, Mac has gone missing and I'm joined by Lisa Dougherty, Founder and President of the Medical Fitness Network to talk about the power of exercise to prevent and heal, and the massive gap in fitness and wellness services that no one seems to want to fill, including [11:30] the huge opportunity that an unhealthy, aging population presents to fitness professionals, [18:45] the many ways the Medical Fitness Network benefits doctors and medical practices, [24:00] what it...

Duration: 00:36:31

This Is What The Future Of The Fitness Business Will Look Like (with Bryan O'Rourke From FIT-C)

Accomplished CEO, advisor, consultant, investor, technology early adopter, and overall brilliant guy Bryan O'Rourke joins us to talk about the future of the fitness business, and the role technology will play to create new and better business models including, [8:00] the keys to the new user experience for gym members, [18:30] new and innovative business models that will change the fitness game, [21:00] A.I. in the future fitness business and how the personal trainer role will evolve,...

Duration: 00:35:07

This Is What Makes Fitness Businesses Better (with Sean Greeley From NPE)

This week we spoke with Sean Greeley, Founder and CEO of NPE to hear his incredible story from stage 4 cancer, to helping fitness businesses accelerate through 6 stages of growth, including [7:30] how finding out he had stage 4 cancer impacted his career path, drove him to coaching fitness business owners, and eventually lead to the growth of NPE, [18:30] the barriers holding gym owners and fitness entrepreneurs back from the growth they want, [25:30] the necessity of recurring revenue,...

Duration: 00:44:52

Putting A Health Coach In Every Practice (with Dr. Sandra Scheinbaum And Elyse Wagner From FMCA)

Dr. Sandra Scheinbaum and Elyse Wagner, creators of the Functional Medicine Coaching Academy join us to talk about how we get to a future where there's a health coach in every practice and how technology is already helping accelerate that vision, including [6:40] how technology is revolutionizing the life of a health coach, [10:00] why virtual coaching relationships have proven every bit as valuable as face-to-face, knee-to-knee coaching, [12:50] best practices for incorporating health...

Duration: 00:42:17

How To Fix Your Terrible, No Good, Very Bad Website (with Timothy Sarazen From 97display)

This week Timothy Sarazen, Director at joins us to dive into the real tricks of the trade for effective fitness and wellness websites that rank and capture leads including, [5:00] real examples of how looking at data helps you optimize site rankings and conversions, [10:00] the perception that your website is creating for visitors and potential clients in your community, [17:00] the importance of using the right verbiage to describe yourself and your programs online, [31:00]...

Duration: 00:46:10

How To Streamline Posture Analysis (with Dr. Joe Ferrantelli From PostureScreen)

This week Dr. Joe Ferrantelli CEO of PostureCo joins Mac and Phil to talk about bringing clinical-grade posture analysis to the iPad, how your pricing strategy can help you target your ideal customer, and more including, [2:10] how PostureScreen came to exist and the pain points it was created to address for practitioners, [6:50] when premium pricing in the App Store is the right choice and its benefits, [9:45] how the PostureScreen recurring revenue model works and how it came about,...

Duration: 00:42:38

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