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Search and Deploy

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Hosted by Loren Baker, Founder of Foundation Digital and Search Engine Journal, Search and Deploy delivers the latest insight on SEO, and how to deploy that knowledge in the real world. Get what you need to know about search, and get going.






Understanding Google RankBrain

“RankBrain” is a new AI component that Google has added to their ranking algorithm. Bill Slawski takes us through the RankBrain patent, identifying the query rewriting capabilities and how those will be used in Google’s search results. Bill — who is known in the world of SEO as being someone who breaks down patents filed... Listen to episode

Duration: 00:35:37

How to Protect Your Digital Publication

Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors, and protecting the authority and reputation of a blog by governing such content. In this episode we discuss: Running an editorial team of 6+ staffers Editing contributed content The art of... Listen to episode

Duration: 00:42:58

Building a Trustworthy Brand in the Digital Business Environment

In today’s episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan. Chris and Loren dive into the importance of trust and relationship building in digital business as well as traditional relationships. They also discuss the importance of content ownership, personal branding,... Listen to episode

Duration: 00:37:20

The Evolution of SEO: Adapt or Die

In today’s episode of Search & Deploy, we discuss the differences between SEO consulting for clients vs. offering a business solution for the SEO industry. My guest today is Melissa Fach, who reinvented herself in the SEO world after years of consulting and training. She now offers community management for companies that provide SEO tools,... Listen to episode

Duration: 00:46:42

Podcasting for SEO? Yep …

Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade. Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) …... Listen to episode

Duration: 00:57:23

SEO Conferences and The Future of Live Search Events

The SEO conference industry, launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an English company launching a conference series in Las Vegas). In this episode Craig Rayner and I discuss: SEO trends and how they differ in the UK... Listen to episode

Duration: 00:31:00

How to Make Friends With Bloggers and Journalists to Gain Influence

The art of the PR pitch and building relationships with influential bloggers with special guest John Rampton. John writes for Inc, Forbes, and TechCrunch (amongst other sites) and took the time to discuss the pitches he gets, which ones work and which don’t. The two also talk a bit about entrepreneurship — John just launched... Listen to episode

Duration: 00:35:56

Content Marketing Means Much More to SEO Than Link Building

In this Episode of Search & Deploy, Loren discusses the importance of SEO in content marketing and how true content marketing potential is only unlocked when the various digital marketing stakeholders combine forces to build the best content out there. The discussion goes into the importance of content marketing with regards to link building, how... Listen to episode

Duration: 00:39:55

Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing

Loren & Dennis discuss content for marketplaces, the power of community & audience, and how that content helps attract links and interaction around ecommerce sites. In this 38 minute episode Loren and Dennis talk about: Content for communities and content that is user-generated Tapping into your audience from a content and sharing/conversation perspective Building sincere... Listen to episode

Duration: 00:38:22

Why Capturing Ideas Is Essential to Your Content Strategy and Organic Search

In this episode of Search & Deploy, Loren discusses the concept of continuously capturing content and making sure that it is documented via audio, video, and the written word so it won’t get lost. Conversations without documentation lend to a Rashomon effect where a conversation can have different meanings and takeaways without solid transcribing. Content... Listen to episode

Duration: 00:33:45

The Truth Behind “Doorway Pages” and Why They Matter for SEO, with Duane Forrester of

Last week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh? You may ask yourself “What’s a Doorway Page?” If so, you’re in good company. Many people haven’t heard of them. Doorway Pages have not been a part of the overall search equation... Listen to episode

Duration: 00:43:55

The Business of Local (and Localized) Search

Google rankings are dynamic and ever-changing, especially when searches are made by different people in different locations. For example, a search for “car insurance” yields 5 out of 10 localized results for local directories like Yelp, local car insurance agents, and then national companies. SEO is no longer about one type of rating. Google now... Listen to episode

Duration: 00:46:55

Google is Going Mobile First with Mobile Results & Load Speed

Google announced that mobile friendliness will be a ranking factor in Google SERPS starting on April 21st. On today’s episode, we discuss Google’s Mobile Friendly and Slow Load labeling, and how that will affect SEO. Today I invited Jon Henshaw on Search & Deploy as my very first guest, and it’s great timing. Google is... Listen to episode

Duration: 00:48:06