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Episode 118 - The basics of Online Summits

Kristin and I are always looking for ways to grow our online business. So we have started researching creating an online conference or summit. They offer much of the benefits of a real-life conference with networking and sales. However, the can be put together at a fraction of the cost. For complete show notes check out the podcast on NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes...

Duration: 00:37:38

Episode 117 – Creating a destination location

Join Kristin and I as we go deeper into the future trend of small biz retail. The destination location. Why are destination locations become so appealing? For complete show notes check out the podcast on NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) ((((((((((((((((((((((((((( Mentions links...

Duration: 00:38:14

Episode 116 – Surviving the Holidays

Especially if you run a small business. In the United States, it seems the craziness from Thanksgiving through New Year's Day can destroy us. However, we do not have the Rocket War Day every Easter Day like in Chios island in Greece. It takes surviving the holidays to a whole new level. Survival is key if you want to thrive a holiday season like we talked about in Episode 67 - Thriving through peak season. However, not everyone is busy during the holidays. If we are slow sometimes...

Duration: 00:38:46

Episode 115 – Using Facebook Events to grow your business

Facebook keeps changing how it shares information with its users. Many times they make these very attractive for business owners and then when more people use it throttle it back page grew and then groups. However, Facebook reduced the usefulness without paying for Ads. Do not get upset, change your focus to Facebook Events. Join Kristin and Jeff as the look at how you use facebook events to grow your business. For complete show notes check out the podcast on NOTE: This...

Duration: 00:31:06

Episode 114 – Building an Audience

Why is it when Kristin and I talk to business owners about problems with marketing and sales they always seem adverse to the idea of building an audience in any fashion. Many will spend time developing content for platforms and leave the content hidden among the billions of sites on the internet and billions and billions of post in social media. Many owners will: Building an audience takes effort It is marketing. It takes energy, strategy, and persistence. There is NO easy button....

Duration: 00:59:57

Episode 113 – Why you need an avatar

Small business owners can be funny. We spend so much time trying to find better ways to run our businesses, we overload ourselves and get overwhelmed and avoid getting the basic work done that our business needs. We need to a few strategies when starting that we have to get done and in this episode, we are going to explain one, avatar. Yes, we have talked avatars before Back in Episode 4 - Who is your ideal customer? and we also talked about your avatar in the sales process in Episode 79...

Duration: 00:41:02

Episode 112 – Tips for a successful launch

The human brain is funny. It will do many things to protect us. The worse thing it does is lie to us on our behalf. And to be honest Kristin and I see this a lot when business owners share content or try and sell online. We tell ourselves we are launching; however, we are really just checking off a to-do list item. Sharing on Facebook and saying we are done is a failed launch! Even if we get a few people into our sales process and make a few sales and most people will not do even that....

Duration: 00:54:37

Episode 111 – The missing key to better search rankings

I have been working on web applications for over a decade. It is an ever-changing environment that can be confusing for a person that has created apps and websites for a living. So, I am not surprised for a second that many entrepreneurs are confused by the technical side of their website. Most website owners fail to understand that there is that SEO optimization is about much more than Keyword strategies. Search engines like google want their users to not only find the best articles on...

Duration: 00:45:35

Episode 110 – Top 3 Reason your Facebook ads do not meet your expectations

Kristin and I always talk to our Facebook group members. The other week the topic of Facebook ads came up. We talked about small business owners about their experience and/ or problems with Facebook ads. What are the 3 top reasons your Facebook ads do not meet your expectations? NOTE: This post contains affiliate links Links ((((((((((((((((((((((((((( Visit Show notes...

Duration: 00:47:00

Episode 109 – The Truth about working with your significant other

Kristin and I have been working with each other in small business since 2005. We have seen lots of good and bad times since we started working together. We have learned the most important truth about working with your spouse. A family business is no place for a weak marriage The truth is maintaining a great marriage is work. No matter how much you love each other. Between survival, family, and friends many marriages strain. In 2015 16.9 divorces happened per 1,000 married women according...

Duration: 00:46:26

Episode 108 – What is the future of Small Business? Small Biz 2.0

Small businesses are formed for many reasons. We started ours because we loved our hobby of teaching, inspiring, and entertaining people. There are many reasons to start a small biz. You might want to work for yourself or make some more money. However, we live in a changing world. We cannot afford to lose track of the trends in small business or we risk losing the business we love. So we need to understand, where small business if going. What is the biggest change coming to small...

Duration: 00:54:32

Episode 107 – Selecting Task Management Software that works for you

Have you ever had that day where you work for hours, and check off dozens of items off your to-do list and feel like you have achieved nothing? I have. I have had so many days I started to look at this years ago when I worked at UPS. I started to find that we have a way of creating busy work for ourselves. We create so much of it, we start to use systems to create track it. And private industry has responded with those applications. The task management apps and website. Listen to the show...

Duration: 00:40:00

Episode 106 – 3 major mistakes getting tasks done, and how you can start fixing it now

Stop floundering creating task Have you ever been told that if you work hard you will succeed? I was. I believed it. For years whenever I had an issue I just started to work more. Work more hours! Push! Push! I kept moving. I would do great for a while and then I would burn out. Sometimes I would kill it and prosper, but to be honest most of the time I seemed to go nowhere. It was frustrating. However, I just kept doing it. I would also get very focused on the work. I was told if I...

Duration: 00:44:55

Episode 105 – Dealing with the Equifax Breach

Before you panic Yes, it is best to be concerned about your data. Between all of our smart devices and services that connect our data over the web. It seems like it is only a matter of time before we have our identity stolen. However, panic is never a plan. We need to understand how the latest breach effects us and what we need to do to protect ourselves better. My biggest concern with the Equifax Breach Equifax is one of the three credit reporting agencies in the United States. This...

Duration: 00:46:12

Episode 104 – How to get it all done

We all have so much to get done. Our small businesses can turn us into workaholics. Our family and friends are always trying to distract us. And all those hobbies take time. So can we really get it all done? Human nature says no Think of how much life has changed for humans since the dawn of recorded history. We have created air conditioning, air planes, escalators, teddy bears, the Theory of Relativity and all those major changes happened in the first 5 years of the 20th century. As a...

Duration: 00:44:32

Episode 103 - How should I form my small business? LLC or S Corp

As a CPA, Kristin is asked many questions about how small business owners should deal with money and tax issues for small businesses. There is one question that she is asked to most. How should I form my company? Well, as with most questions involving the government and taxes it is never quite that simple. The common options: There are many reasons to pick any of these selections. However, the first thing you need to understand is an LLC is considered a disregarded entity for tax...

Duration: 00:37:09

Episode 102 - Small Biz Speaking Tips with Aurora Gregory

Public speaking is an important skill for small business owners because it gives us another opportunity to show the world we are an authority and is great free publicity. In this episode, we discuss small biz speaking tips with Aurora Gregory, co-author of Get Picked and owner of Aurora Gregory Consulting. About Aurora As an 8th grader, Aurora was a finalist in a speech contest. She didn’t win but that just might have been the start of her career as a communicator. Some of the biggest...

Duration: 00:33:36

Episode 101 - Saving for your retirement

There are a lot of retirement plan options for small business owners. How do you determine which one is right for you? In this episode, we discuss all the options to help you find the right plan for your biz. All the numbers in this post are valid for 2017. Each year, these numbers are updated by the IRS. Individual Retirement Plans (IRAs) If you are just starting to save, an IRA might be an easy way to get started. An IRA will allow you to save up to $5,500 in 2017. If you are over the...

Duration: 00:46:57

Episode 100 - What a long strange trip it's been

We can't believe it's been 100 episodes and almost two years since we started Small Biz Life. In this episode, Jeff and Kristin reflect on where they were on episode 1 and where they are today. A lot has changed since we launched the show on September 15, 2015. Join us as we discuss what we've learned and how our lives have changed. Links ((((((((((((((((((((((((((( Visit Show notes...

Duration: 00:45:07

Episode 99 - Money and Budget Tips with Melissa Thomas

Money and Budgets affect every aspect of out a small business owners and our lives. Personal Finances matter as much as business finances for small biz owners Kristin and I have a discussion with Melissa about controlling budgets, working towards our dreams, and her new book, "Building My Yellow Brick Road: Life Lessons from Pursuing a Dream". Listen to a great interview and get out and Building My Yellow Brick Road: Life Lessons from Pursuing a Dream and learn more about her business...

Duration: 00:44:50

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