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Smart Agency Masterclass : Digital Marketing Agency Podcast

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5 Big Mistakes Agencies Make Working With Freelancers

Are you frustrated working with freelancers? Does your agency experience high freelancer turnover that leaves you stuck, or sometimes screwed? The struggle is real! Learn the 5 big mistakes agencies make using freelancers and what you can do to avoid frustration. In this episode, we’ll cover: Today I talked with Nathan Hirsch, CEO and founder of FreeeUp, the agency he formed after numerous frustrating accounts with the freelance/hiring process. FreeeUp connects businesses, of all sizes,...


3 Big Benefits of Declaring Your Agency’s Niche Market

Does the thought of committing your agency to a niche market makes you nervous? Are you worried your agency will lose clients and miss out on revenue? Stop the madness of trying to be everything to everyone and start focusing on what it is your agency does best. You will reap major benefits of having a niche market, including increased clients and revenue. In this episode, we’ll cover: Today I spoke with Raman Sehgal, founder and managing director of the super niche agency, Ramarketing....


How Chatbots Can Generate More Agency New Business

Want to find a way to interact and engage with your prospects? If you’re relying on an old-school “chat box” you could be missing out. Chatbots are the best way to generate more agency new business. They create interact conversational experiences with your prospects so you can engage with them when it matters most. In this episode, we’ll cover: Today I chatted with Peter Lisoskie, founder of Bot Nation the innovative chatbot agency he created in 2017. He’s also the CEO of inViral, a...


Using Collaboration & Contractors to Grow Your Marketing Agency

Would you like to scale your agency? Is the thought of hiring a full-time employee overwhelming? Does your agency have a speciality that other agencies might need? Consider this tactic of collaboration and contractors as a means to grow your agency. In this episode, we’ll cover: Today I talked with Mandy McEwen, Founder and CEO of Mod Girl Marketing, which not only manages their own client base in healthcare and technology, but also provides services to other agencies looking to stand...


What Client Questions You Must Ask to Grow Your Agency

Are you asking your client questions? Are you asking the right one? Do you listen in client meetings more than you talk? If you want to land more agency clients, it’s time to start asking a lot of questions and identifying what your clients need, rather than just giving them what they think they want. In this episode, we’ll cover: Today I talked with Pete Polgar, partner at Clikz Digital which started just a mere 6 months before this interview and is already at a team of five. Pete...


4 Phases of a Successful Agency Growth Journey

Are the unknowns of the agency industry overwhelming? Do you sometimes feel like maybe it’s time to close shop? Learn about the 4 phases of successful agency growth from an owner with over two decades of experience. Hear all his ups and downs plus learn what to expect as you scale and grow. In this episode, we’ll cover: Today I talked with Chris Emergui, CEO of BAM Strategy, the agency he founded in 1996. With over 20 years of agency ownership experience he's seen his agency grow,...


How to Retain More Agency Clients & Increase Recurring Revenue

Would you like to grow your agency faster by increasing recurring revenue? Do you feel like your agency is on a constant roller coaster gaining and losing clients? Then learn about innovative agency pricing, a licensing model, that can set you on a stable path. Plus, turn the tables on the industry standard of always fearing losing clients. Instead, discover how to make your clients fear losing you. In this episode, we’ll cover: Today I chatted with Andrey Polston, a man who has been...


#176: How to Be the Agency that Makes Your Client Shine

Are you "that" agency? Do you tend to talk a lot about how smart you are? The awards you have won? It’s easy to fall into this trap of trying to sell your agency as the best, but sometimes it’s to the detriment of the client /agency relationship. Not anymore. Learn how to scale your agency by collaborating with your client to make their lives easier. Be the agency that keeps things simple and lets the client shine. In this episode, we’ll cover: Today I chatted with Melinda Byerly,...


#175: How to Find Your Focus and Clarity to Grow A Successful Agency

Do you feel stuck in a rut? Overwhelmed or uncertain? You are not alone! A lot of agency owners feel the same way. If you need help finding clarity or getting focused, check out this episode. This is the perfect time of year to look at where you’re at and where you’re headed. Get re-energized and meet your goals in the new year. In this episode, we’ll cover: Today’s guest is Aaron Walker, successful businessman and life coach at the third business he’s built, View from the Top. Through...


How to Build an Effective Agency Virtual Team

Having a hard time scaling your agency? Finding it difficult to stop doing it all, all by yourself? Thinking of building an agency team but don’t know where to begin? Learn how to find and hire the right people for your agency and how to set them up for immediate success. In this episode, we’ll cover: Today I was excited to talk to Ralph Burns, founder and CEO of Antares Enterprises, Inc. As one of the premier Facebook direct response marketers in the industry, he has built an agency...


How to Find and Train an Agency Sales Rockstar

Do you feel like your agency sales needs to grow beyond you, the owner? Are you having a hard time recruiting and training successful salespeople? Then it’s time to start putting the right systems in place in order to build a scalable agency sales team. In this episode, we’ll cover: Today I got to talk with Wayne Herring, owner of Herring Coach, where he specializes in coaching and consulting business owners who are looking to scale their agency sales team. Wayne is the guy who teaches...


The Secret to Avoiding the Wrong Agency Projects and Clients

Ever had a client that just didn’t feel like a good fit right off the bat? Ever taken on the wrong agency projects out of desperation to pay bills and meet payroll? If it doesn’t feel right or there are some red flags, pay attention and go with your gut. Listen to the hard lesson this 25 year agency owner learned, how it knocked him down, and how he got back up again. In this episode, we’ll cover: Today I got to talk with Jim Stewart, industry pioneer and CEO of StewArt Media and...


How to Amp Up Your Agency or Client’s Video Presence

Are you avoiding video? Afraid you’re not interesting enough or don’t have enough content to produce? Does it look too hard or are you worrying about production quality? Find out how to build your digital communication with a video presence. It’s more accessible and approachable than you think! In this episode, we’ll cover: Today I’m chatting with Amy Schmittauer, a media triple threat as a successful YouTuber, with her channel Savvy Sexy Social, best selling author of Vlog Like A Boss...


3 Elements of a Proven Agency Sales Process

Is your agency using the Foot in the Door strategy? Are you keeping all the clients you want to? Learn the three core parts of a proven sales process that is working to renew client contracts and improve recurring revenue. In this episode, we’ll cover: Today my guests are Rob Murray and Paul Demarco, cofounders of Intrigue Media, a full-service digital agency servicing B2C clients. In the 11 years they have been working together, they’ve grown their agency from a $50 project fee to $3...


How to Overcome "Best Practices" Overload for Your Agency

Is your agency stuck in a "best practices" rut? Are you following so-called industry best practices without seeing results? If you’re in a place where excitement and momentum have puttered out and you think your agency has plateaued, you’ve hit what my guest calls your “crapping point” :) It's time to start asking the right questions and creating your own best practices. In this episode we’ll cover: Today’s guest is Jay Acunzo, is Sorry for Marketing and shares it all as a keynote...


Jason Swenk: Marketing Business Strategist, Agency Consultant and Advisor

How does your agency fit into your life? Are you being very honest and clear on what it is that you want and what success means to you? If you feel like a prisoner to your business or you're struggling with passion for your agency, it might be a time to look within. In this episode, we’ll cover: Today I talk with Pia Silva, Founder and Brand Strategist at WorstofAll Designs, speaker, Forbes contributor and author of BadAss Your Brand. Pia and her partner (who also happens to be her...


How to Create a Desirable Agency Culture

How can you create an agency culture that continually inspires your team? After all your team is your #1 asset, so keeping them energized and motivated is key. Agency culture and brand are two sides of the same coin. So, it all starts with defining your on core values. Easier said than done, right? In this week’s episode, we’ll cover: Today’s guest on the show is Brad Flowers, founder of Bullhorn Creative. Like many others, Brad and his partner “accidentally” founded their agency. What...


Why Hiring Entry Level People Can Grow Your Agency

Do you want to grow your digital agency with amazing talent, but worried you can’t pay top dollar? This unique “reverse recruitment model” for finding, training and keeping incredible talent might make it more doable than you think. In this episode, we’ll cover: Today’s guest is Morgan Lopes, CEO of Polar Notion, the web and mobile app development agency he co-founded 5 years ago. Like so many of us, he’s an accidental agency owner who shares with us some valuable advice about hiring a...


How to Get Your SaaS Idea Off the Ground Without Going Broke

Have you thought about productizing your SaaS idea or tech solution? Is a SaaS company the way to go? It might be! As agencies, we provide solutions and create tools for clients every single day. So, why not monetize them? But first, learn the right way to build a profitable SaaS company. In this episode, we’ll cover: This week’s guest is Dan Martell, a former agency owner and current coach to SaaS companies. His passion has always been in the tech space and he’s here to share insights...


SAM #164: How to Handle Nightmare Clients Who Don’t Pay

So what can you do when a client refuses to pay? I mean, absolutely refuses! That’s the dilemma this new agency owner has with a nightmare client who owes him almost $10K. Listen to his story plus my advice on how to get through it and the processes he needs in order to prevent it from happening again. In this episode, we’ll cover: Today’s guest is Mike Volkin, a long time freelancer turned agency owner when he founded 800lb Marketing in early 2017. Mike’s agency specializes in...


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