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Social Marketing Academy

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Location:

Seminole, FL

Networks:

BlogTalkRadio

Description:

The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show.

Twitter:

@thegoagency

Language:

English

Contact:

8486 Seminole Blvd Ste A Seminole, FL 33772 866-926-2636


Episodes

Paid Content on Social Media: Should you pay to boost your content?

4/21/2017
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Christopher Tompkins, CEO of The Go! Agency discusses paid content on Facebook and social media. He sits down with Marketing Assistant, Dan, to touch on the topics of: What is content?The trend of paid content getting more and more popular. Why is it getting popular?Whether businesses should be paying to boost their content on social media.Our Top 3 tips for attracting a crowd on Twitter. Music provided by Podington Bear under a CC license.

Duration: 00:33:49


Creating Facebook Audiences

4/14/2017
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In this episode of the Social Marketing Academy, Chris and Daniel talk about target audiences in advertising. Dan starts off by giving a short history of target audiences and when they became popular, he then moves on to talk about target audiences in the context of Facebook audiences. This includes a discussion of the different options given by Facebook for audience creation. Chris then shows us how to come up with an audience for a number of products.

Duration: 00:29:40


Are Facebook Ads Effective?

4/7/2017
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Christopher Tompkins, CEO of The Go! Agency discusses Facebook Ads, why they're effective for businesses both big and small and how they can best be used. He's joined by Dan, The Go! Agency's Marketing Assistant as they hit on the topics of audiences, Facebook remarketing and what gets us excited about Facebook Ads. Music provided by Podington Bear under a CC license.

Duration: 00:25:34


5 Tips To Boost Your Social Media Advertising

2/8/2017
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When it comes to advertising on Facebook, Twitter, and other platforms, it takes some expertise. It’s not as easy as writing a post and clicking “post.” Analytics, budgeting, demographics, and targeting are heavily involved. Check out these helpful tips as you begin your journey through social media advertising on today's show! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online...

Duration: 00:17:50


5 Facebook Changes That Will Rock 2017

2/8/2017
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Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have never seen before. Facebook is one of the most popular social media platforms, but it’s also the one that changes the most often. As you can imagine, this requires social media marketers to stay on their toes. Learn more in this latest episode! The Social Marketing...

Duration: 00:17:09


What LinkedIn’s New Engagement Insights Means For Marketing

2/8/2017
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LinkedIn is aiming to take the guesswork out of ad optimization and media planning. With Engagement Insights, marketers are able to to take in-depth information and transform it into enhanced marketing campaigns and efficiently reach premium audiences through LinkedIn. On today's episode, Christopher Tompkins will reveal all! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online...

Duration: 00:16:24


Your Small Business Needs Facebook Social Media Marketing

2/6/2017
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If you feel social media is a daunting task and you don’t really need it, you could very well be closing the door on many prospects. To be successful, one must move with the flows of social media evolution. If you haven’t made a Facebook page for your business, do it now! This is a critical step. Often, a Facebook business page will be the first listing your customers land on after a Google search. Ensure all of your digital information is correct. This includes the website, contact...

Duration: 00:17:11


Are You Guilty Of These Big Blogging Blunders?

2/3/2017
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If you’re about to jump into the blogging world for the first time, you need to realize that this just like social media, there are some rules to consider. Many bloggers fail because those who manage them make critical errors. Here are the biggest blogging blunders you should avoid - revealed on today's episode! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing...

Duration: 00:18:05


5 Steps To Becoming A Twitter Marketing Master

1/30/2017
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With more people using Twitter every day, social media marketers can now use the Explore tool to learn which content will raise their engagement levels. But finding out WHAT to write about is only half the battle. You need to harness trending topics and craft compelling content for your company. Here are some of the most efficient steps to becoming a Twitter pro, on today's episode! The Social Marketing Academy is an educational resource devoted to helping its listeners to better...

Duration: 00:17:34


The 3 Common Social Media Rookie Mistakes

1/27/2017
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Every industry or profession has rookie mistakes to avoid. Social media marketing is no different. Even though our version of marketing hasn’t been around for a very long time, seasoned pros have learned from their mistakes and tweaked their approach. If you’re just starting to represent your brand on Facebook, Twitter, LinkedIn, Instagram, or Pinterest, you might find yourself making the following mistakes - all revealed in today's show! The Social Marketing Academy is an educational...

Duration: 00:19:00


A Crash Course In Social Media Copywriting

1/23/2017
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There’s one BIG difference between normal copywriting and social media copywriting. With social media, you write a lot. And by a lot, I mean our copywriters have to crank out tens of thousands of words a week for our clients. And guess what? They STILL have to be creative and original. Quantity AND quality are absolutely essential. With that in mind, you might ask which strategies work the best for social media users? The following categories are proven ways to raise engagement - find out...

Duration: 00:16:58


Social Media: New First Impressions For Businesses

1/17/2017
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Ah, the pre-social media days...when someone's first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn't know what a place of business looked like until you pulled up to it? You even might have had to try out a company on faith alone! Well, social media has changed all that. Find out more by listening to this episode! Also, if you...

Duration: 00:14:03


5 Social Media Marketing Situations To Avoid In 2017

1/3/2017
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2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the following pitfalls and shine bright! 1. Politics. The Presidental Inauguration is on January 20th and will be talked about absolutely everywhere. Except for your page…right? As a...

Duration: 00:14:32


Facebook Reactions - Does it Mean Anything for Your Business Page?

2/29/2016
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Facebook has presented yet another way of showing your sentiment: Facebook Reactions! While this was met with a mixed reaction, listen to today's show as host Christopher Tompkins shares his thoughts on what businesses need to be aware of when it comes to Facebook Reactions. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get...

Duration: 00:14:49


Social Media Shopping - Getting Instant Results via Your Profiles

2/29/2016
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Do you have a range of products that you are featuring on social media...but just aren't moving? Here is what you need to know about social media shopping! The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get right to the point and provide easy-to-use social media tips and tricks to boost the success of your business online!...

Duration: 00:14:51


Facebook Ads - Surprise! Now Coming to Messenger

2/29/2016
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If you are trying to reach your market via their mobile devices, then Facebook has something just for you up their sleeves. Listen in today to learn about the bold move that Facebook is currently making that will make a difference in how you advertise to your target market. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other late-breaking online marketing topics! Host Christopher Tompkins will get...

Duration: 00:15:14


Facebook Ads: Budgeting, ROI, and Your Business

2/29/2016
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Is your Facebook Page not performing up to the standard that you need it to? Are you not getting the views and clicks that you used to? Tune into today's episode as host Christopher Tompkins shares his tips to making the most of the Facebook Advertising world and how you can get started quickly and enhance your engagement exponentially. The Social Marketing Academy is an educational resource devoted to helping its listeners to better understand social media marketing and other...

Duration: 00:16:01


New Year, New You - Part 2: 3 More Social Media Success Tools

1/28/2016
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While the first month of the year is drawing to a close, many of our New Year's resolutions are falling by the wayside. But if you are serious about making an impact in the social media world, there is still time - you have 11 months ahead of you! On today's episode, host Christopher Tompkins is going to share his insights on the second 3 steps to take in order to create social media success. This is part 2 of a two part series - so make sure to check out the other episode on demand or on...

Duration: 00:14:59


What Makes You Different - How to Differentiate Yourself from the Pack

9/3/2015
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When it comes to the question "What Makes Your Company Special" do you struggle to come up with the perfect answer? Let host Christopher Tompkins share his quick tips to helping you differentiate YOUR value from your direct competitors to increase sales online and offline! The Social Marketing Academy, powered by The Go! Agency, offers social media marketing education when and where you need it! Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from...

Duration: 00:12:52


Want to Position Yourself as an Expert? Let's Go!

8/12/2015
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Are you interested in increasing your visibility and credibilty online to build your business? Listen to today's episode as host Christopher Tompkins shares his tips to make it happen! Are you engaged with your targets on social media? Your competitors are. But, are they doing it well? Piecing together a social media strategy of tips from websites and peers are not going to cut it. Those that jump into it without a plan…are planning to fail. This is where The Social Marketing Academy comes...

Duration: 00:15:21

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