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Social Media: Cheap and Easy-logo

Social Media: Cheap and Easy

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Every local business owner knows far more about social media than the so-called experts want you to believe. Social media is as simple as having a conversation with your customers and offers resources you won’t even find using Facebook, LinkedIn and Twitter. Listen to the Social Media Un-Expert, as he unveils your options. You’ll soon see how to turn social media into a lead generation machine and into new profits.

Every local business owner knows far more about social media than the so-called experts want you to believe. Social media is as simple as having a conversation with your customers and offers resources you won’t even find using Facebook, LinkedIn and Twitter. Listen to the Social Media Un-Expert, as he unveils your options. You’ll soon see how to turn social media into a lead generation machine and into new profits.
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Location:

United States

Description:

Every local business owner knows far more about social media than the so-called experts want you to believe. Social media is as simple as having a conversation with your customers and offers resources you won’t even find using Facebook, LinkedIn and Twitter. Listen to the Social Media Un-Expert, as he unveils your options. You’ll soon see how to turn social media into a lead generation machine and into new profits.

Language:

English


Episodes

Social Media: Cheap and Easy – Social Media Politics, Agencies Admit Failur

10/31/2011
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Social media is used in Egypt to change the government, and in Mexico to keep people safe. But in the U.S. it’s being used by politicians to bicker and throw mud. Is it just me, or does this seem incredibly out of whack? As politicians of all stripes follow Barack Obama’s precedent setting social media campaign from 2008, I’m starting… Read more about this episode...

Social Media: Cheap and Easy – Can Social Media Ever Be Profitable For Smal

10/17/2011
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It feels good to see research coming out that social media marketers believe a social media presence is more important than social media ads. It’s good because I’ve been saying that ever since Facebook introduced ads and called it social media marketing. This week we look at that research, and more research that shows just what kind of customer businesses… Read more about this episode...

Social Media: Cheap and Easy – Real World Lessons For Why Less Is More

10/10/2011
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Sounds like a load of crap, doesn’t it? “Less is more…” 86 people paying $97/month equals $100,104 per year. Small number of people paying a fairly small sum. Groupon says 80% of people actually redeem their daily deal coupon. And retailers hope that’s true because when that number goes up, they really start losing money. Now we have a lot… Read more about this episode...

Social Media: Cheap and Easy – Facebook Killing Music Sharing, Daily Deal P

9/26/2011
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Facebook is talking about bringing music sharing services such as Spotify, Rhapsody, Rdio, MOG and Deezer onto their site. The idea is to make your profile an entertainment hub. But how much of a hub will it be if it drives these businesses out of business? Very few online music services are profitable, and they have a model that causes… Read more about this episode...

Social Media: Cheap and Easy – Amazon’s New Library, Google’s Review Site a

9/19/2011
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Is capitalism dead? The stories this week are all about companies that claim to be capitalist. Are they? Or are they just profiteers and opportunists who no longer understand the meaning of capitalism? In the latest effort to establish an e-book lending library, Amazon is putting forward their plan. It’s different from what Google tried, and definitely different from what… Read more about this episode...

Social Media: Cheap and Easy – Amazon Makes Social Media Better, And Listen

9/12/2011
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When Forrester Research hosted the Customer Experience Forum, they asked Tealeaf to do some research with attendees. They discovered that 87% of attendees believe online customer experience management is more important now than ever before. Yet only half of attendees have implemented strategies for improving that experience or measuring results of the experience. This week, we look at why every… Read more about this episode...

Social Media: Cheap and Easy – Customers: Why You Should Separate Them Like

9/5/2011
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Sounds a little brutal, doesn’t it? And yet it regularly proves to be the difference between a business flourishing and perishing. We know that our customers naturally split into different groups. This week, we look at how that’s happening right now. Almost a quarter of North Americans are NOT on the internet. At the same time, half of all U.S.… Read more about this episode...

Social Media: Cheap and Easy – Magazines For Social Media, Groupon’s Into R

8/29/2011
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It’s a week for big changes in the world of social media. Jerry Lewis is making his last appearance on the MDA telethon this year. It’s being broadcast for only 6 hours, and is slated for September 4. It’s the end of an era. One that began the same year I was born. And Jerry Lewis built a social media… Read more about this episode...

Social Media: Cheap and Easy – Google Likes Motorola & Games, The New York

8/23/2011
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Now that’s quite a week! Google drops 12.5 Billion on a cell phone, a newspaper rants against social media, and IBM declares the end of the PC era. If you’re Google, what do you say to agreeing to pay 12.5 Billion for a company – and then having to wait while the government decides whether you’re allowed to buy it?… Read more about this episode...

Social Media: Cheap and Easy – Groupon, Living Social And Daily Deals – Are

8/16/2011
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Flat out, there’s no way any business owner can stay in business by giving away 75% of sales through daily deal sites. That’s a model built for bankruptcy. The unfortunate part is that the daily deal sites – Groupon, Living Social, Google Offers, and others – are positioning themselves in just that way. They have followed the example of the… Read more about this episode...

Social Media: Cheap and Easy – Google, Facebook and Amazon Are In The Same

8/8/2011
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Imagine picking up a copy of USA Today and seeing them pick up a story you’ve been trumpeting for months. That’s what has happened to me. And it turns out 75% of investment bankers are thinking like me, too! Kinda gives you a warm, fuzzy feeling to know you’re having an impact. J This week we also look at what… Read more about this episode...

Social Media: Cheap and Easy – Life After Facebook, Hackers Attach SMBs, an

8/1/2011
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Facebook is now FaceBroke, although they don’t want you to know it. But what does the rise of such an information storehouse mean for local business owners? That people are willing to share their information is a boon to every business owner. Big corporations will use it to be more competitive, and local business owners can use that consumer willingness… Read more about this episode...

Social Media: Cheap and Easy – Borders Closes Forever, eMarketer Drops The

7/25/2011
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It’s big news when the second largest bookseller – Borders – gives up and decides to close their doors. Their remaining 399 stores will be gone by the end of September along with 10,700 jobs. And there’s a lesson here for every business owner who thinks exceptional service is enough. It isn’t. We’ll take a look at how some ordinary… Read more about this episode...

Social Media: Cheap and Easy – Is Dr. Oz Fudging On Your Privacy? Is Social

7/18/2011
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Your day is already busy, and your schedule is already full. The answers to these questions help you protect your privacy, make use of your time, and build stronger relationships with everyone you meet. Dr. Oz is the “front guy” for RealAge. A site that purports to give you the latest scientific and medical advice available – all for free.… Read more about this episode...

Social Media: Cheap and Easy – Amex Partners With Foursquare, MySpace Is (F

7/11/2011
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Amex and Foursquare are getting the jump on all the mobile wallet providers. They’ve teamed up to harness the power of social media with credit card spending. The great thing is that you can do exactly the same thing in your business. News Corp has finally been able to sell MySpace. And they only took a $501 Million dollar loss… Read more about this episode...

Social Media: Cheap and Easy – Google Launches a Facebook Killer, Xaxis Com

7/4/2011
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Google launched Google+ last week, and they’re off to a roaring start. It’s their third swing at the piata, and they may have found the formula for knocking Facebook off its pedestal. Google’s first two swings were Wave and Buzz. They both went bust, and it looks like Google has learned from their mistakes. Still in Beta, Google+ has been… Read more about this episode...

Social Media: Cheap and Easy – YouTube Closes Accounts, Amazon Security Iss

6/26/2011
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Some internet celebrities had their YouTube accounts closed last week. David Jenyns, Jeff Herring, and Darren Rowse to name three. Listen to find out how it happened, and how you can keep it from happening to you. We also send you to two special interviews David Jenyns has done to help you play in the YouTube sandbox nicely. To be… Read more about this episode...

Social Media: Cheap and Easy – Google Adds Features, Twitter Users Want Ans

6/20/2011
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Groupon and Living Social have interesting competition in the online coupon market. BillShrink has team up with more than 2,000 banks and is a case study in how to do coupons the right way. Google has added some cool features to their local and mobile search functions. They make it easier for people to find what they’re looking for, and… Read more about this episode...

Social Media: Cheap and Easy – Facebook And Privacy, Groupon And Coupons, A

6/13/2011
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Imagine that – Facebook is back in the news over Privacy concerns. Fortunately it has an easy fix, and I walk you through it step-by-step. Protect yourself in under a minute. Groupon – Is it a revolution or evolution in marketing? Coupons have been around a long time, but online coupons are changing the way this game is played. And… Read more about this episode...
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