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Sound Stories

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Sound Stories #024 – The Creative Benefits of Self-Sabotage

For creatives, getting in a rut is a professional hazard. Jonathan De Souza, Professor of Music Theory at the Don Wright Faculty of Music at Western University, has studied the ways that our bodies, the tools we use, and our minds come together to form our habits. These habits can help or hinder us creatively. […]

Duration: 00:29:10

The Power of Networking for Creative Careers

We’ve all been told about the importance of having an elevator pitch – but actually getting your story straight — the story of who you are, is often easier said than done. If the idea of networking makes your toes curl, this episode is for you. Taylor Shold, Associate Producer at Sportsnet and founder of […]

Duration: 00:31:50

Sound Stories #022 – Crossing the Bridge Between Core Values and Authentic Storytelling

Are your brand stories aligned with your company’s core? David Brouitt, Creative Director at Ramp Communications Inc. discusses how your brand’s values should shape everything you do. Learn the importance of ensuring your brand is reflected at every touchpoint and how this can guide your day to day operations, inform your marketing and even help […]

Duration: 00:26:37

Sound Stories #021 – Exploring Emotional Design

Emotional design can help your story come alive in new and imaginative ways…as long as you know what it is! Erika Lutz, Creative Director at Lumosity shares how she and her team use emotional design to help motivate, entertain and engage their audience of brain-training game enthusiasts. Get the scoop on what emotional design is, […]

Duration: 00:26:49

Sound Stories #020 – Inside the Process of Constructing Languages

When you tell a story, how important is it that it’s delivered in the language you speak? If you’re a storyteller who is a self-proclaimed word-nerd, you’re going to enjoy this immersion into the world of constructed languages with Dr. Christine Schreyer, Associate Professor of Anthropology at the University of British Columbia and the creator […]

Duration: 00:36:59

Sound Stories #019 – Identifying and Honing your Creative Strength

While it can be tempting as a creative to pursue obvious success, there’s something to be said for finding your niche and being creatively fulfilled. Tyley shares his insights regarding setting yourself up for that kind of success, but also getting involved in the creative process and figuring out what you want your creative legacy […]

Duration: 00:27:33

Sound Stories #018 – The Do’s and Don’ts of Audience Centric Storytelling

If you want to create stories that sell, you need to “throw your assumptions of who your audience is out the window” according Jordan Scott Price, Creative Director at Flying Canvas Productions. In this episode, Jordan goes over how he and his team get to the heart of a client’s story – and how they […]

Duration: 00:27:21

Sound Stories #017 – Finding the Hidden Story

Perhaps one of the biggest challenges facing corporate storytellers today, is how to tell a consistent narrative, without telling the same tale, over and over again. Micah Baro, Creative Director and Content Strategist at Allison + Partners joins us to illuminate how he and his team find the ‘hidden story,’ for their clients. In addition, […]

Duration: 00:22:19

Sound Stories #009 – Designing Experiences in the Age of the Customer

We’re living in the Age of the Customer, where endless choice for products and services prevails. How do you ensure that your audience doesn’t tab away from your content? Jonathan Kochis, Founder of UX Research and Design firm ResIM, explains how understanding the customer journey can unlock powerful stories that your customers both want and […]

Duration: 00:34:43

Sound Stories #003 – Crafting Beautiful Brand Stories Online

Who thinks that chemical manufacturing isn’t an exciting business? If you believe that your business doesn’t exactly lend itself to compelling content, Melissa McInerney, CEO and Chief Creative Officer at tbk Creative wants to prove you wrong. Learn how all brands can build beautiful stories online. Learn more about Melissa and her work at tbk […]

Duration: 00:27:37

Sound Stories #002 – How to Craft Stories that Resonate

What are the essential elements of a good story – and how can you incorporate them, even in less than 30 seconds? Award-winning media strategist and consultant, Keith Tomasek, shares his experience and insights to help you hone your storytelling skills. So no matter the medium, you can connect with audience on a deeper level through […]

Duration: 00:33:19

Sound Stories #001 – The Power of an Authentic Voice

Thousands of years ago we began telling stories with our voices, preserving information and cultural identity from one generation to another. Today, our voices still play an active role in our creative life, whether we intend them to or not. Is your voice authentically telling your story? Vocal Coach and Author, Jocelyn Rasmussen, describes how […]

Duration: 00:27:16

Sound Stories #000 – Promo

Sound Stories, is an inspirational and informative podcast for creative professionals, hosted by Stephanie Ciccarelli, co-founder of In each episode an industry expert imparts their insights and experiences, in order to empower listeners on their journey to improve their lives, at work and at home, by becoming better storytellers. Enjoy this teaser of the […]

Duration: 00:01:03