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SW 295 - FBF – How to Be Truly Unique with Vickie Sullivan

Today's Flash Back Friday comes from Episode 68, from January 2013. As speaking expert Vickie Sullivan says, “Buyers do not want content that they’ve heard before.” So how do you offer unique content? Jason Hartman and Vickie, President of Sullivan Speaker Services, Inc., talk about what this means from a market intelligence standpoint. There are three standards that define uniqueness in thought leaders: 1. What haven’t I heard before that I can agree with? 2. What helps me right now in...

Duration: 00:39:10

SW 294 - FBF - Inside the Secret Life of a Super Affiliate with Zac Johnson

Today's Flash Back Friday takes us back to Episode 77 from April 2013. Jason Hartman welcomes Zac Johnson, a widely respected leader in the blogging and online marketing community. Through Zac’s popular blogs, bloggingtips.com and zacjohnson.com, he has helped thousands of readers grow their brands and make money online. Zac shares his success story, including tips for gathering leads, the step-by-step affiliate marketing process, becoming a merchant, finding offers to promote and much...

Duration: 00:27:15

SW 293 - FBF - Finding the Right Niche to Make Kindle Profits with James Jones

Today's Flash Back Friday comes from Episode 63, from July 2012. Jason Hartman is joined by head of The Net Results, James Jones, to talk exclusively in this interview about Kindle and how to create direct profits. James defines Kindle Triangulation, which starts with picking the right niche by doing market research. Most books that don’t perform well in the Kindle marketplace are the result of a topic in which buyers are not interested. Seller rank of 25,000 or less and a topic or...

Duration: 00:29:44

SW 292 - FBF – Professional Advice from Podcast Master, Libsyn's Rob Walch

This week's Flash Back Friday takes back to Episode 53 from April 2012. For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walch, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting. Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach the ins and outs of the trade to others aspiring to get in on...

Duration: 00:41:04

SW 291 - FBF - The Rock Star System of Marketing with Craig Duswalt

Today's Flash Back Friday comes from Episode 37, originally published in July 2011. On this episode of Speaking of Wealth, join Jason Hartman and Craig Duswalt as they discuss Craig’s RockStar System for Success. Learn how publishing a small book of tips can promote your business. Craig discusses why having a title is much easier than remembering a name, and he divulges his Seven RockStar Rules for standing out from the competition and becoming the go-to person in your industry. Craig...

Duration: 00:46:03

SW 290 - How Personal Growth Can Lead to Professional Happiness with Melissa Francis

From a child actress on Little House on the Prairie to reporter on Fox News, Melissa Francis has come a long way. Now armed with an education in economics, Melissa has opened up in her new book Lessons from the Prairie. Melissa talks about transitioning from a beloved child actress to a serious news anchor, the lessons she was taught by her director on the set of Little House on the Prairie, and the dangers we're creating in our society today because of our attitudes to handouts. Key...

Duration: 00:21:28

SW 289 - FBF - Using Facebook, Twitter, and YouTube for Your Social Media Marketing with Deirdre Breakenridge

Social media has taken the world by storm, becoming the most used medium for advertising, information sharing, and business development, with many platforms through which to reach and network with customers around the world. Jason Hartman interviews Deirdre Breakenridge on the changes in public relations, how to find the people you’re trying to attract, how to monitor your community of consumers, and listening and meeting the needs of your clients by providing more meaningful...

Duration: 00:27:41

SW 288 - FBF - BlogTalkRadio with CEO Alan Levy

Today's Flash Back Friday comes from Episode 71 that aired in February 2013. Alan Levy, co-founder and CEO of BlogTalkRadio, discovered the power of the internet when he started a blog in 2006. But while he was learning the power of things like blogs, he realized that there was no way for people to have a live two-way conversation with an audience. Alan joins Jason Hartman to discuss how the internet has progressed from simple blogs to live online formats which connect people to people...

Duration: 00:22:10

SW 287 - How to Write Copy to Convert More Sales with Jon Benson

Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%. Key Takeaways: [2:18] The power of the word "you" [5:33] How one word can change the dynamic of your copy dramatically [7:50] The big secret of copy writing to influence your customers [10:43] How you create...

Duration: 00:31:28

SW 286 - FBF - Facebook Marketing with Internet Marketing Expert Brian Carter

Today's Flash Back Friday takes us back to Episode 43 from December 2011. Join Jason Hartman and Facebook Marketing 101 guru, Brian Carter, as they explore the best practices to get the most out of marketing your products or services on Facebook. Brian explains how Facebook compares to Google AdWords and SEO, and how to use Twitter as well as an enhancement. He talks about the difference between a group and a page and how to decide which one to choose. He also discusses how to use...

Duration: 00:31:53

SW 285 - The No BS Guide to Powerful Presentations: the Ultimate No Holds Barred Plan to Sell Anything with Dustin Mathews

Dustin Mathews, founder and CEO of Speaking Empire, joins Jason Hartman to discuss whether long copy is still appropriate in today's society, how to make a presentation that will engage your audience and help you sell your products, the power of step-by-step processes, and many more tips to help you become more successful than ever. Dustin's primary mission with his company is to teach people to communicate powerfully, unlocking their full potential, and guide their business into the next...

Duration: 00:22:25

SW 284 - FBF - Best Practices for Online Publishers & Marketers with Kim Mateus of the Mequoda Group

Today's Flash Back Friday comes from Episode 25 from September 2010. Jason Hartman talks with Kim Mateus, Senior Partner of Mequoda Group, LLC who leads the Mequoda Research Team responsible for content development for events, seminars, workshops and in-house training programs. She works with new and existing consulting clients to help assess their current internet marketing programs and design educational and consulting services to increase their online revenues and profits. Kim oversees...

Duration: 00:30:23

SW 283 - How to Use PressReader to Entice Customers with Alex Gruntsev

We've been hearing for years that print media is dead, but it's still around and some venues are even doing quite well. But with pay walls abound and different publications having different takes that you want to read it can get real expensive real fast to read all your favorite news. Jason Hartman talks with Alex Gruntsev, Chief Innovation Officer at PressReader, about how their service allows customers to subscribe to a huge variety of publications for a low monthly fee. They discuss...

Duration: 00:19:29

SW 282 - FBF - The One Minute Manager with Ken Blanchard

This week's Flash Back Friday takes us to episode 81, from July 2013. Ken Blanchard is the author of the new book, “TRUST WORKS!” He is also author of the #1 New York Times bestseller, “The One Minute Manager.” Blanchard suggests that men should lead their families like Jesus. Using this principle, he explains how managers can reaffirm good work when giving a reprimand. In today’s polarized society, building and sustaining trust has become seemingly elusive. Blanchard’s ABCD trust model...

Duration: 00:29:00

SW 281 - Benefits of Business People Writing Books with Tanya Hall

It's easier than ever to publish a book today, but harder than ever to actually break through the noise and have your book become successful. With so many self publishing options, and big book publishers scaling back on their risk taking, it can be hard for the common author to stand out. Jason Hartman talks with Tanya Hall, CEO of Green Leaf Book Group, about the book world today, and what it takes to become one of the success stories. They also discuss how her groups business model is a...

Duration: 00:24:24

SW 280 - FBF - Simple: Conquering the Crisis of Complexity with Alan Siegal

Today's Flash Back Friday takes us back to Episode 90 from September 2013. Jason talks with Alan Siegal, who is the author of the book Simple. They discuss about the ways people and companies need to make things more simple. Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, and empathy. It lays the foundation for organizations that want to enhance customer experience as a way to drive business results. This...

Duration: 00:23:31

SW 279 - Slicing Pie, Funding Your Company without Funds with Mike Moyer

Starting a company can create quite a headache when you start trying to figure out how much equity everyone deserves, and what to do when someone leaves the company. The solution to this, however, might be as simple as Slicing Pie. Mike Moyer has a method that he's written about that he believes can provide the solution for ANY business startup. Jason Hartman and Fernando Aires get Mike to break his method down so that you too can create a successful company with happy employees. Key...

Duration: 00:30:40

SW 278 - FBF - "Million Dollar eBay Business From Home" with Neil Waterhouse

Today's Flash Back Friday takes us back to October 2017, Episode 97. Neil Waterhouse is the founder of Waterhouse Research and an eBay millionaire;. He's also the author of, "Million Dollar Ebay Business From Home - A Step By Step Guide." Waterhouse explains how people can start businesses with no money and how they can automate businesses, so they can live the "Internet lifestyle." Waterhouse also shares his tips for simple photography and sales copy, and how we can apply all of this...

Duration: 00:26:31

SW 277 - FBF - "Trust Me, I'm Lying" with Ryan Holiday

Today's Flash Back Friday takes us back to Episode 85 with Ryan Holiday. Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets. Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's...

Duration: 00:28:28

SW 276 - The Power of Positive Destruction with Seth Merrin

In the early 1980s Seth Merrin was an intern on Wall Street who saw ways the industry could change for the better. His first startup was an order management software that asset managers around the world use. He later created the company Liquidnet Holdings that allows institutional investors to trade large blocks of stock. Jason Hartman caught up with Seth to talk about his newest book, The Power of Positive Destruction, and how business owners can take ideas from other industries and...

Duration: 00:23:38

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