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Spirit of 608

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Location:

United States

Description:

WOMEN AT THE FOREFRONT OF Fashion, Entrepreneurship, Sustainability + Tech.

Language:

English


Episodes

PressDope Minisode: How to Find Time for DIY PR & Media Relations

8/2/2017
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Wouldn’t you love to have more time? Not having enough time is the most common challenge for any entrepreneur – and when it comes to carving out time for DIY PR and media relations, well, it’s often even more difficult. That’s because reaching out to... The post PressDope Minisode: How to Find Time for DIY PR & Media Relations appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:26:08


112: Understanding the Media with Journalist & Ethical Fashion Champion Whitney Bauck of Fashionista.com

7/25/2017
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Collaborating with media – whether through “earned” press coverage or paid sponsorships and advertisements – is crucial to brand-building today. I’m hellbent on helping FEST brands do that well. One thing that’s key to building great relationships with the media: really understanding who you’re talking... The post 112: Understanding the Media with Journalist & Ethical Fashion Champion Whitney Bauck of Fashionista.com appeared first on Spirit of 608 - Media Strategy & Fashion Business...

Duration: 00:53:58


110: Impact Investing + Digital Marketing Musts for FEST Founders with GlobeIn’s Liza Moiseeva

7/11/2017
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Are you confident that more digital marketing would help grow your audience and expand your FEST brand, but you’re not quite sure where to start? Then this Knowledge Drop episode of the Spirit of 608 podcast is oh so for you. Today’s conversation brings a... The post 110: Impact Investing + Digital Marketing Musts for FEST Founders with GlobeIn’s Liza Moiseeva appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 01:02:20


109: Building Great Consumer Brands & the Power of Non-Conformists with Rebecca Kaden of Maveron

7/5/2017
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With Silicon Valley awash this week in troubling news about the treatment of female entrepreneurs by powerful venture capitalists and investors, I can’t imagine a better guest to have on the Spirit of 608 podcast than the one we have lined up for you. Meet... The post 109: Building Great Consumer Brands & the Power of Non-Conformists with Rebecca Kaden of Maveron appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:49:08


PressDope Minisode: Three Reasons You’re Not Getting Press Coverage

6/29/2017
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Why aren’t you getting the press you know your brand deserves? I’ll walk through three common barriers FEST founders tell me stand in the way of their media outreach in this PressDope minisode – and what you can do about it, or not do about... The post PressDope Minisode: Three Reasons You’re Not Getting Press Coverage appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:19:14


108: Developing the Nailbot at the Intersection of Beauty and Tech with Pree Walia of Preemadonna

6/27/2017
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In today’s episode, you’ll hear a conversation largely focused on beauty tech after a number of shows with an emphasis on media and sustainable fashion. And it makes sense that we’d tack back this way: as you’ll know if you listen to the show with... The post 108: Developing the Nailbot at the Intersection of Beauty and Tech with Pree Walia of Preemadonna appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:52:21


107: LIVE MEDIA STRATEGY SESSION with Dina Chavez of Ethical Fashion Brand SixChel

6/20/2017
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In today’s episode, you’ll hear another live media strategy session with a FEST founder and PressDope member who needs help building a path to press coverage for her new Austin-based sustainable apparel collection in the midst of her very first crowdfunding campaign. Like many ethical... The post 107: LIVE MEDIA STRATEGY SESSION with Dina Chavez of Ethical Fashion Brand SixChel appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:59:29


106: How This Smart Swimwear Startup Created An Unfair Advantage + Turned Press Into Digital Marketing Gold with Andie’s Melanie Travis

6/13/2017
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If the swimsuit try-on experience leaves you flutter kicking for joy because it’s just so awesome, you should probably skip this episode. Actually, no, don’t – because even if you don’t think this week’s guest’s mission to revamp the road to finding the perfect one-piece... The post 106: How This Smart Swimwear Startup Created An Unfair Advantage + Turned Press Into Digital Marketing Gold with Andie’s Melanie Travis appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:50:31


105: Saying I Do to Game-Changing Ecommerce with Zola’s Shan-Lyn Ma

6/6/2017
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With wedding season in full swing, there’s no better time of year to sidestep from our usual focus on fashion for FEST inspo from a founder who’s spent the last four years turning a revolutionary idea with an uncertain future into a reality that – not... The post 105: Saying I Do to Game-Changing Ecommerce with Zola’s Shan-Lyn Ma appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:47:38


104: How USA-Made Ethical Fashion Really Happens with Industry Vet Kathryn Hilderbrand of Good Apparel + Good Clothing Company

5/30/2017
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Has conflicting information about made in the USA apparel left your head spinning? There are so many varied opinions and arguments for and against the true feasibility of domestic apparel production and what it means for emerging brands that I knew it was time to bring on... The post 104: How USA-Made Ethical Fashion Really Happens with Industry Vet Kathryn Hilderbrand of Good Apparel + Good Clothing Company appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:52:17


103: Legal Basics Every FEST Founder Needs to Know Now with Attorney Maria Spear Ollis, Founder of Spear IP

5/23/2017
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Laws of fashion? So not on our radar. But legal basics for FEST founders? Gimme a seat at that table. In the latest Knowledge Drop episode of the Spirit of 608 podcast, we get the rundown on the legal concerns every FEST founder should know about as... The post 103: Legal Basics Every FEST Founder Needs to Know Now with Attorney Maria Spear Ollis, Founder of Spear IP appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 01:00:29


102: How Clothes Get on TV with Hit Series Costume Designer & Vegan Fashion Advocate Cynthia Summers

5/16/2017
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We see it all the time, but how many of us really know how clothing ends up on TV? For emerging and ethical designers, landing a piece of clothing or an accessory on a hit television show can be a major media moment, but how to... The post 102: How Clothes Get on TV with Hit Series Costume Designer & Vegan Fashion Advocate Cynthia Summers appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:58:44


101: Why Ecocult’s Alden Wicker Calls Conscious Consumption a Lie + What Can Really Change Fashion

5/10/2017
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When a story calling conscious consumerism “a lie” appeared on Quartz earlier this spring, it soon went viral – and not just because of its deep research into the movement’s impact. The other reason it turned heads: the myth-busting article was written by none other than one of ethical fashion’s... The post 101: Why Ecocult’s Alden Wicker Calls Conscious Consumption a Lie + What Can Really Change Fashion appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:50:05


Bonus Episode: The Future of FEST + How to Conference at ShopTalk 2017

5/9/2017
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Do you know how to conference? In a sea of options for professional development and making connections, the annual ShopTalk conference is a Spirit of 608 favorite for the quality of its programming, yes, but also for having a damn fun vibe. On this week’s show:... The post Bonus Episode: The Future of FEST + How to Conference at ShopTalk 2017 appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 01:11:59


100: Where We’ve Been, Where We’re Going + Our VIPs

5/2/2017
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So this happened: it’s the 100th episode of the Spirit of 608 podcast. As you might guess, this show is a little different from the rest. There are multiple guest voices, some you’ll recognize and others you won’t. Plus, for the first time, some random... The post 100: Where We’ve Been, Where We’re Going + Our VIPs appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 01:18:58


99: How Fashion Revolution’s Orsola de Castro Created the Movement that’s Changing Fashion & Why Entrepreneurship Matters

4/18/2017
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With days to go before Fashion Revolution Week, who better to spotlight on the Spirit of 608 podcast than a fashion industry veteran who co-founded the now-global movement after the Rana Plaza disaster left 1,138 dead and more than 2,500 injured in a devastating garment industry... The post 99: How Fashion Revolution’s Orsola de Castro Created the Movement that’s Changing Fashion & Why Entrepreneurship Matters appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:50:41


98: How KiraKira’s Suz Somersall Went from Metalsmith to 3D Design & Print Platform Pioneer

4/11/2017
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It doesn’t get more FEST-ive than this week’s conversation with an entrepreneur who started out as a maker with a namesake jewelry brand and went on to found what’s fast becoming the go-to place for girls to learn about 3D design and printed products. Meet this week’s... The post 98: How KiraKira’s Suz Somersall Went from Metalsmith to 3D Design & Print Platform Pioneer appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:51:33


97: From Burberry to Building a Marketplace for Modern Luxury with Orchard Mile’s Jennie Baik

4/4/2017
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Sometimes you know you’re destined to go out on your own – and sometimes, it’s a total surprise when you wake up one day and watch yourself leaving an insanely good job for adventures in startuplandia. Meet this week’s guest, Jennie Baik, co-founder of Orchard Mile. This female founder... The post 97: From Burberry to Building a Marketplace for Modern Luxury with Orchard Mile’s Jennie Baik appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 01:02:53


96: How This Mother-Daughter Team Built The Body Positive, Eco-Friendly, High-Tech Denim Brand Beija-Flor

3/28/2017
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What could be a better fit for the Spirit of 608: a women-owned denim company committed to socially-responsible manufacturing and curve-flattering styles made from eco-friendly and high-tech textiles that have won fans in upscale boutiques across the country and, most recently, distribution in Bloomingdale’s? When you find... The post 96: How This Mother-Daughter Team Built The Body Positive, Eco-Friendly, High-Tech Denim Brand Beija-Flor appeared first on Spirit of 608 - Media Strategy &...

Duration: 00:58:40


95: Building a Zero-Waste Apparel Brand And Business With Rachel Faller of tonlé

3/21/2017
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What does it take to create a zero-waste apparel brand? Spend a few minutes thinking about it. Even for the most ethical brands out there, whittling away at your production process to eliminate waste until even the little tiny pieces of thread that come off... The post 95: Building a Zero-Waste Apparel Brand And Business With Rachel Faller of tonlé appeared first on Spirit of 608 - Media Strategy & Fashion Business Podcast.

Duration: 00:55:37

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