Morgan Reed, The App Association
Morgan Reed is president of ACT, The App Association, which represents more than 5,000 app companies and information technology firms in the mobile economy. The organization advocates for an environment that inspires and rewards innovation, while providing resources to help its members leverage their intellectual assets to raise capital, create jobs, and continue innovating.
Ariel Shimoni, StartApp
StartApp's Director of Virtual Reality, Ariel Shimoni, joined us to talk about living your dream & the state of virtual reality, where it is headed, and why the hype may be too far ahead of where the technology is today.
Adam Simon, IPG Media Lab
What will be the next iPhone? Is the tech industry "bundling", "unbundling", or both? What impact will AI, AR/VR, & the "app-ification" of media have on the global landscape? How will brands adapt? IPG Media Lab's Adam Simon took the time to sit with us to discuss these questions & more
Alexandar Haque, Retinad
For VR to grow in ways that make sense for companies & brands & advertisers who look to monetize the medium, we're going to need to understand a lot more about user behavior & action. To begin, we talked to Alexander Haque, CEO of Retinad, a VR analytics company, about being on the cutting-edge of the cutting edge.
Caitlin Gutekunst, StartApp
On average, we spend about 85 percent of our mobile time on our top 5 mobile apps and of those apps, we spend most of our time within social networks and messaging apps. And if that’s where we are, then you know that’s where brands want to be. And digital content like gifs, stickers, photo filters, and more will help them get there. We spoke with Caitlin Gutekunst, Head of Digital IP at StartApp, about the intersection of digital content, social and messaging apps, and brands.
Eli Schwartz, SurveyMonkey
The idea that messaging apps purely exist for messaging has quickly become yesterday’s news. From stickers to payments to games to stores to avatars and beyond, what once was a mechanism for quickly communicating a short message has become, simply, a platform. We’ve seen the growth take off in particular in Asia, where messaging platforms like WeChat or Line are finding new ways to generate in-app revenue. To learn more, I spoke with Eli Schwartz, Director of International Marketing for...
Niraj Dawar, Author & Professor at the Ivey Business School
It often feels like the continual trade off for any consumer product – the balance between maximizing customer experience vs. driving product revenue. Getting that balance right becomes even trickier, of course, when you consider the continual maturing and benefits of Big Data. We spoke with Niraj Dawar, an author and professor of marketing at the Ivey Business School about how marketers and businesses should really be using big data and how user loyalty should be the new measure of success.
Eric John, Interactive Advertising Bureau
We frequently hear that Virtual Reality is the next big thing. From immersive storytelling to shopping and product demos to the ability to engage and stir emotions, VR is on everyone’s digital radar. We sat with Eric John, Senior Director, Mobile and Video at the IAB, about what the future holds for virtual reality distribution, monetization, and success measurement.