This time we discuss #SleepingGiants and other activist movements. These guys are trying to kill sites they don’t like by getting brands to pull ads. Unfortunately they are typically complaining about retargeting while padding the stats of the shitty websites.
Then we go in on Tai Lopez. Definitely a smart and successful guy. But definitely in the ‘get rich quick’ zone. Check out the disclaimer on StillUnsponsored.com. We will save you from the retargeting he runs.
Finally, we discuss how...
We dive into several stories we found interesting. Retailers dropping storytelling, but not really. Also they want you to please save them from the Amazon apocalypse. Apple ruining internet marketer’s lives by killing cookies after 24 hrs. Can you survive with just a smart watch? Finally a follow up from last episode, Google is in fact using data rules to make their advertising product look better.
0:00 - Intro
1:38 - Retailers Dropping Storytelling
4:07 - A/B Testing...
Data Scientist Elliott Whitling joins us to discuss how marketing attribution vendors probably work behind the scenes. He outlines why you should ask the vendor how the vendor’s algorithm learns and why you need to ask about identifying false positives. Then we look at what big data means for your anonymity. Finally, we dive into the differences between data scientists, data engineers and data analysts.
Marketing Attribution Vendor Buying Guide:
Many affiliates that we interact with are awesome people and master marketers. However there are some that are looking to make some bucks at our expense. We break down the difference between those we have unlimited budget for and those that we want to strangle.
We give you our template for getting the most out of your day. Why you should care about YouTube creators not getting paid. Facebook still in the news for crazy election stuff. And KFC Doing it right on social media.
This time we deal with ambient noise in the Big Easy. Topics include Amazon’s disruption machine destroying athletic ware, millennials drinking wine not beer, and building out a podcast. We describe our podcast launch plans, so if you are here, this plan worked on you.
How Trump used Facebook to win an election and how the general population does not understand that marketing tool, Dove’s massive Facebook blunder, McDonald’s willing the social media / cultural relevance lottery then dig into what work-life balance means as you start to advance in your career.