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Episodes

How To Quickly grow Health Club Revenues

10/23/2017
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With Christmas just around the corner the finish line is really in sight. With this we need to keep our motivation higher and put our foot to the pedal moving towards the end of the year. It is really good to finish the year strong. With this in mind we are going to talk about quick ways to increase the revenue in your health club. The first one we are going to talk about is having a list or capturing unconverted prospects, now anytime someone comes in to your health club with a free...

Duration: 00:14:49


Using Automation To Improve Health Club Member Retention Results

10/10/2017
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This episode discussed the importance of automation in giving better service to members leading to member retention. Episode Highlights Using automation to improve the capacity to serve, support and guide your members. As a health club you only have so many resources that can be focused on to supporting and guiding the members. The effect of limited number of staff and number hours on the gym floor. Automation can increase your capacity to spend more face to face time and interaction...

Duration: 00:10:29


Strengthening Your Health Clubs Member Retention Pathway

10/4/2017
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After the Onboarding Process, we typically segment our members into different categories. Episode Highlights Focus on members with little or no experience. These particular people have the highest risk of dropout members. People with no or little experience require a lot of education and support to help them gain momentum. 4 Steps in strengthening member retention 1.Appointment Confirmation as soon as appointment is booked2.Seven Day Follow Up3.Include elements of nutrition4.Support...

Duration: 00:09:45


Using Onboarding To Improve Health Club Member Retention

9/19/2017
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This episode discusses the importance of getting off to a good start in maintaining a Club Member. Episode Highlights If a member doesn’t get off to a good start, it will be a battle to retain them. We need support guidance early on to help members build momentum. The key is to get members early momentum. Companies spend a lot of time in their own boarding procedures. We need to make sure that the process is in place. 3 Step Onboarding Sequence 1.Welcome Email2.FAQ...

Duration: 00:12:23


Health Club Training

6/6/2017
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In this episode we discuss the number one activity for growing your health club. This episode talks about health club training and its potential to give your health club its highest return on your time investment. Episode Highlights Health club training done well and consistently will help you grow your health club faster than any other activity. Reality Check: Most health clubs do very little ongoing training with their staff. Ensure that a training plan is in place to ensure a high...

Duration: 00:12:02


Gym Floor Interaction Tips

5/16/2017
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In this episode we discuss tips for effective engagement with members on the gym floor. Member engagement or the simple act of talking to your members is a basic fundamental thing if you own a health club. This should be ingrained into your club’s culture and a focal point for you and your staff. Floor interaction with your members is big factor in improving your health club’s member retention. This may begin as boring for your staff especially but if you continue to enforce these...

Duration: 00:13:12


12 Retention Facts Every Health Club Should Know

5/9/2017
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This episode we will discuss an area of retention that has the potential of producing the most leverage particularly for established health clubs in terms of improving results towards success. Episode Highlights Contrary to most beliefs 90% of gym members value communication. It is important to have regular interactions on the gym floor. Ensure that interaction is a focus of your gym instructors. That they are always looking to mingle and communicate with your members. People believe...

Duration: 00:15:46


Interview Jonny Deacon Using DNA testing to improving training part 3

5/2/2017
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In this episode we speak to fitness expert Jonny Deacon about using DNA testing to provide clients with more tailored workout programs that produce significantly better results. To find out more about Jonny's work check out Jonny's podcast and website below: https://itunes.apple.com/gb/podcast/my-dna-coach-podcast-i-jonny-deacon-i-health-i-fitness/id1116853447?mt=2 http://mydnacoach.com/beta/

Duration: 00:19:26


Interview Jonny Deacon Using DNA testing to improving training Part 2

4/25/2017
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In this episode we speak to fitness expert Jonny Deacon about using DNA testing to provide clients with more tailored workout programs that produce significantly better results. To find out more about Jonny's work check out Jonny's podcast and website below: https://itunes.apple.com/gb/podcast/my-dna-coach-podcast-i-jonny-deacon-i-health-i-fitness/id1116853447?mt=2 http://mydnacoach.com/beta/

Duration: 00:19:43


Interview Jonny Deacon Using DNA testing to improving training

4/17/2017
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In this episode we speak to fitness expert Jonny Deacon about using DNA testing to provide clients with more tailored workout programs that produce significantly better results

Duration: 00:24:03


Increasing Health Club Lead Flow

4/11/2017
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This episode explores how to improve prospecting for your health club by publishing content to build relationships with prospective members

Duration: 00:15:49


The 5 Biggest Mistakes Health Club Owners Make

4/4/2017
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In this episode we discuss the 5 biggest mistakes that health club owners and managers make that prevent the growth of their club.

Duration: 00:13:14


Creating A Member Retention Pathway

3/28/2017
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This episode explores how to formulate a member retention pathway which can lay the foundation for excellent member retention.

Duration: 00:14:30


Health Club Marketing Tip - Positioning

3/21/2017
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In this episode we review the marketing concept of positioning and how this applies to growing a successful health club.

Duration: 00:11:45


5 Tips for Improving Productivity in your Health Club

3/14/2017
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In this episode we explore 5 tips for improving health club productivity so you can save time and focus on areas of higher leverage.

Duration: 00:12:26


5 Strategies for Improving Member Retention

3/7/2017
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This episode focuses on 5 strategies for improving health club member retention.

Duration: 00:10:33


12 books every health club owner should read

2/28/2017
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In this episode, we discussed the importance of ongoing learning and list the 12 books that every health club owner should read.

Duration: 00:19:11


Member Retention Principles

2/21/2017
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This episode discusses fundamental retention principles which lay the foundation for developing effective health club member retention processes.

Duration: 00:14:38


Why Most Health Club Fail to Improve Member Retention

2/19/2017
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This episode discusses why most health clubs struggle to improve member retention and effective strategies for implementing a retention program

Duration: 00:09:28


5 Trends for Health Clubs in 2017

2/8/2017
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This episode talks about the different health club trends for 2017 and how each trend can help or benefit health club owners and their customers. Episode Highlights Becoming aware of potential new trends and taking advantage of them can put your club in front of the wave. The use of video was highlighted in the Forbes article Business Trends for 2017 stating “54% of people consume entire videos online” Videos are great mediums to strengthen your sales and marketing. Videos enable you to...

Duration: 00:16:58

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