Alistair McQuade

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From Winging to Winning

From Winging to Winning

Imagine initiating a conversation with a new sales prospect while already equipped with deep insights into their preferences and needs--before your first interaction. This might seem like fantasy, but with the advancements in AI, this level of...

For decades the sales profession has been fixated on individual sales performance and leadership. Sales methodologies like the Challenger Sale, Sandler Selling, and SPIN selling all focus on the individual seller. But B2B customers have complex...