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Subscribe Me: Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses-logo

Subscribe Me: Making, Marketing & Monetizing Digital Content w/ Membership Sites & Online Courses

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My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything - Ep #64

My "Brilliant-5, Blah-95" Rule For Making or Marketing Anything, Hobbyist vs Entrepreneur, Death (of your business) by a 1000 cuts, my Guinness World Record, the Worst Title Ever for a free report or Facebook post or just about any type of list post, and finding out: Are you a Performer, or a Pretender? When I published my first, real, paperback book back in 2007, called "No Business Like E-Business", I wanted to quickly figure out how to promote my book. So back then, if I wanted to...

Duration: 00:20:18

Behind The Scenes of My Online Course - Ep #63

I'm currently working on "SubscribeMe Academy" - my Online Hub of Courses, Coaching & Community - that I'll be launching shortly. I have so far completed just over 160 hours of work on it so far - mostly with the video creation for my first major course, called Premium Podcasting. On this episode, I'm going to take you behind the scenes of this new membership web site that I'm creating, as much as I can do on a podcast, of course, and talk about the tools and strategies I've been using,...

Duration: 00:23:27

Start with the Pricing Table - Ep #62

Start with the last thing first. You may have have heard of variations of that. Like start with the end in mind. So when I say start with the last thing first, I'm talking about starting with the pricing table, which is the LAST thing most people would think about when it comes to creating their membership site. People worry about themes, and plugins, the design of the web site, what colors to use, what logo to use, creating all social media properties for their membership site - like...

Duration: 00:20:30

$99 One-time Better Than $9/mo Recurring? - Ep #61

I'm going to share a very stark and dark truth: That when you're first getting started, selling a one-time product for 99 dollars is Better Than selling a Recurring Subscription for 9 dollars a month. You're probably like "Wait... whaaaat? But Ravi... You're the guy who has a podcast about membership sites and recurring subscriptions, who talks about DOGPOO vs DOSAA" (which stands for Do Once, get Paid Only Once, which is DOGPOO, and stinks.. versus DOSAA - Do Once, Sell Again and Again -...

Duration: 00:35:58

Podcasting is So Dang Hard, So Start One Today - Ep #60

Welcome to Episode #60 of the SubscribeMe show from, where I talk about creating membership sites & online courses, how to make, market and monetize digital content, the world of WordPress, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm Ravi Jayagopal. I'm the creator of, a pretty yet powerful audio player and podcast player plugin for your WordPress site. In today's episode, I'm going to give you a...

Duration: 00:40:37

How Long Should Videos In Your Online Course Be? - Ep #59

Welcome to Episode #59 of the SubscribeMe show from, where I talk about creating membership sites & online courses, how to make, market and monetize digital content, the world of WordPress, and tools, techniques and tips that you can use to create a long term, profitable online business. I'm Ravi Jayagopal. I'm the creator of, a pretty yet powerful audio player and podcast player plugin for your WordPress site. Asking how long your videos...

Duration: 00:17:32

The Art of Viral Marketing - Ep #58

On today's episode, I interview Brian Swichkow from, a brilliant marketer who has some refreshing ideas about creating content that goes viral. Brian has done some really cool stuff in the past.. like, he once pulled of a massive prank on his roommate using Facebook ads, which made his room mate completely paranoid, like... Will Smith in the movie Enemy of the state. is one of the biggest social sharing site and online communities in the world, and is the 4th...

Duration: 00:47:25

Content Marketing is Dead. Long Live Native Marketing - Ep #57

Have you ever visited JK Rowling, as you probably know, is the author of probably one of the greatest ever series of fantasy books, Harry Potter. And I'm guessing you have never visited her blog, or her web site, to buy her books. Have you ever visited Did you know his now famous WineLibrary.TV - which most people have probably never even heard of, but still probably know who GaryVee is - wouldn't have become popular if not for YouTube. And there would be no...

Duration: 00:30:54

Cross-Posting vs. Repurposing - Part 3 - Ep #56

Cross-Posting is NOT the same as Repurposing. Repurposing has completely different goals. It lets you take content you create in one medium, say you start with a written blog post, and then later on, over time, whether that is a few days or few weeks or even over a few months, reformat and restructure that content, maybe even recreate it from scratch for a different format, and then publish it on to various platforms or mediums. Repurposing is about leveraging your message. But...

Duration: 00:24:45

The Gift of IFTTT and Cross-Posting from Instagram - Part 2 - Ep #55

"Better to do something imperfectly than to do nothing perfectly", said Robert H. Schuller. I actually recommend cross-posting content, because this is not about "perfection". It's NOT about meticulously formatting content and making it perfectly native to each platform. Most people don't have the time for that. They just don't. Every platform has an "Edit" button - you can ALWAYS go in later and tweak the post to your heart's content. There's nothing wrong with editing your posts. I do...

Duration: 00:20:55

Message, Photo, CTA: My Content Cross-Posting Funnel - Ep #54

What I talk about here is not about spamming the social networks. It's not about "auto-posting" or blasting your content and re-posting it multiple times throughout the day or throughout the week and flooding the feeds of your followers. This is not about twitter-bombing where you use a content scheduling tool like Edgar or Social Juke Box and just recycle content endlessly. All of that has its place too, when done the right way, in the right amount. I'll talk about social content...

Duration: 00:20:02

How Your Online Course Can Be Better Than Disneyland - Ep #53

Here's How Your Online Course Can Be Better Than Disneyland (hint: Be like Universal Studios). There will always be people who wouldn't mind paying more in order to get faster service, more access to you, premium access, front-of-line access to your products and services, so to speak. People are willing to pay more as long as they get a lot more value from the deal. So it's all in the offer. And how you package it. And how you position it. And how you present it. And of course, it's...

Duration: 00:22:59

7 Member Retention Strategies - Chris Farrell - Ep #52

On today's show, I interview Chris Farrell from Chris gives you 7 powerful, yet easy to implement, tips for keeping your members. Especially because it is so much harder to get a new member, compared to keeping an existing member. So don't underestimate the power of Member Retention. So listen to the full show to hear Chris' 7 Successful Strategies you can use in your membership site to retain your paying Members. (listen to the show for the rest) Listen online...

Duration: 00:39:24

Instant Affiliate Commissions: A Terrible Idea - Part 5 - Ep #51

There are three ways to pay commissions to your affiliates: Which I jokingly refer to as one right way, and 2 wrong ways. And those 3 ways are: 1. Instant commissions 2. Delayed commissions and 3. Fake Commissions. And I talk about all 3 ways on this episode of the show. (listen to the show for the rest) Listen online at

Duration: 00:16:12

State of the Internet Address - with Zombies and Heroes - Ep #50

I deliver a fun and inspiring State of the Internet Address that throws light on the world wide web in 2017, and how far we've come since I got started online (1998). I also wanted to celebrate the occasion by inviting a very special guest on the show. And that guest is Rohan Prashanth, my 13 year old son, who has started his own podcast called "Zombies and Heroes". It's a movie and TV show review podcast, and his most recent episode, in which he reviews the movie "Split" starring James...

Duration: 00:35:29

Why Webinars Work and Webinars vs. Video Squeeze Pages - Jon Schumacher - Ep #49

Why bother setting up a webinar when you can be putting a pre-recorded video on a page that they can consume right then and there, and not have to schedule a time and come back to it at another time? What really is the difference between a webinar and a video on a squeeze page? What are some of the biggest mistakes people make when designing or executing a webinar? Am I an exception in not having time to attend a webinar at the scheduled time? There's the live webinar,...

Duration: 00:33:35

MMA: Money Making Activities: Creation vs. Promotion - Ep #48

MMA is my acronym for Money Making Activities. If you listened to episode #4 of this podcast, titled "Too much content, too little revenue" , which you do at, I talked about a listener, Michael, who at the time, had been super-successful at creating lots of content, had millions of downloads of his podcast and his YouTube videos, but had not had much success at monetizing 9 years of hard work. Imagine that: 9 years of putting out great content, more than a thousand...

Duration: 00:18:13

SEO Benefits from Affiliate Links, Refunds & Clawbacks - Part 4 - Ep #47

Let's start with how affiliate links can help your SEO efforts - especially when the affiliate links have your domain in them. As you know, the number of incoming links to your web site is an essential part of SEO. The more incoming links you have, the more "popular" Google believes your web site to be, and the higher your site shows in search results. Sure, “do-follow” is better than “no-follow”. But no-follow links are still way better than no links at all! And that's where having an...

Duration: 00:14:12

How Much & How Often To Pay Your Affiliates - Part 3 - Ep #46

So How Much Should you Pay Your Affiliates? The answer to that depends on a bunch of different things. Let's start with your product funnel - like... is this a lead-generator or a loss-leader followed by one or more back-end products? Is there an instant 1-Click Upsell after the purchase? Do you have a mature product line where you can upsell them in the future? And it also depends on your sales goals: How much do your products and services cost, how much do you wish to make per...

Duration: 00:19:52

Create "Instant Affiliates", Protect Your Affiliates - Part 2 - Ep #45

An affiliate program is the lowest hanging fruit that you can grab without even stretching your arms. Like, you can grab this even if you were 4 feet tall. And it always amazes me why EVERY SINGLE business does not have one. Another thing that amazes me, is that people will spend months and months on the technology and all the tricks and tactics in the book, but they won't spend a darn minute on thinking - how the heck am I going to market this thing and get people to come to my site,...

Duration: 00:14:28

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