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Tao of Sports

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This podcast examines the people in the industry of sport, not those on the field, but those in the front office who provide the access for the coach & athlete (student or professional) to participate in the game itself. The Team Behind The Teams include ticket sales, marketing, compliance, vendors, administrators, and much more. Look for an exciting guests each episode who will provide key information as to what really goes on in the front office in the professional and college ranks.

This podcast examines the people in the industry of sport, not those on the field, but those in the front office who provide the access for the coach & athlete (student or professional) to participate in the game itself. The Team Behind The Teams include ticket sales, marketing, compliance, vendors, administrators, and much more. Look for an exciting guests each episode who will provide key information as to what really goes on in the front office in the professional and college ranks.
More Information

Location:

Davis, CA

Description:

This podcast examines the people in the industry of sport, not those on the field, but those in the front office who provide the access for the coach & athlete (student or professional) to participate in the game itself. The Team Behind The Teams include ticket sales, marketing, compliance, vendors, administrators, and much more. Look for an exciting guests each episode who will provide key information as to what really goes on in the front office in the professional and college ranks.

Twitter:

@SportsTao

Language:

English


Episodes

Ep. 822 - Karri Zaremba (COO, Venuetize)

10/19/2017
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Karri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active users. Zaremba discusses the highly fragmented technology market around the venue-based sports and entertainment industry. Twitter: @karrizarem

Duration: 00:37:54


Ep. 821 - Paul Franklin (Principle, Franklin Capital Strategies)

10/16/2017
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Paul Franklin, founder of Franklin Capital Strategies, a full-service financial strategies firm with offices in Vienna, Virginia and Cleveland, OH. Franklin shares his vision of what makes a great financial strategic plan for athletes, and has worked with many professional athletes and is himself a long-time athlete and football coach. Through these experiences, he has become an expert on the intersection of sports and financial strategies. Twitter: @franklinfinplan

Duration: 00:29:06


Ep. 820 - Matt Harper (Sr. Sales Director, Pawtucket Red Sox)

10/12/2017
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It's the 5th Anniversary of the original recording the Tao of Sports Podcast, with Ep. 1 guest Matt Harper, who returns for the third time to the show. Harper discusses his transition from college ticket sales to minor league baseball, as well as the founding of the college ticket association (NAATSO) and the first Sports Sales Boot Camp. Harper provides his thoughts on why he had originally agreed to be on the podcast in the first place, and some of the opportunities for connections that...

Duration: 00:31:41


Ep. 819 - Dan Gale (Principle, Leona Marketing)

10/9/2017
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Dan Gale isn't shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with the lack of interest in signage and more interest in data. Gale discusses why he decided to move to an independent consultant model, along with the history behind his company's name. Twitter: @DanGaleJr

Duration: 00:35:19


Ep. 818 - Brandon Steiner (CEO, Steiner Sports Marketing)

10/5/2017
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Brandon Steiner launched a sports marketing empire by using his life savings in 1987 and hasn't looked back since. Steiner discusses how sports collectibles have been resilient in their comeback potential with consumer demand, and what the sports trading card industry didn't do which has harmed that sector the most. Steiner talks about how the availability of athletes to understand their brand, engage with the marketplace and initiate it properly are the biggest challenges they face....

Duration: 00:29:09


Ep. 817 - Michael Abramson (Asst GM, Hartford Yard Goats)

10/2/2017
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Over two years ago, Michael Abramson came on the podcast (Ep. 520) to discuss how The Hartford Yard Goats would open up the 2016 season in their new ballpark. Almost 300 episodes and two years later, Abramson returns to the podcast to discuss why 2017, not 2016, was the opening year at home for The Hartford Yard Goats. In a story that covered the gamit from construction delays, FBI investigations and continual check-ins with sponsors, Abramson chats about how The Yard Goats kept everything...

Duration: 00:40:12


Ep. 816 - Isabella Tamplin (COO, Grupo BWA)

9/28/2017
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Isabella Tamplin opens up the ticket world of Brazil for podcast listeners, sharing insight into her company, Grupo BWA, which oversees ticketing for over 30 professional soccer clubs. Tamplin discusses some of the issues facing the Brazillan soccer fan, especially in attendance and ticket buying consumption. Tamplin discusses how the area has handled venue operations since the Rio 2016 Games & FIFA World Cup of 2014.

Duration: 00:28:03


Ep. 815 - John Katz (President, Columbia Fireflies)

9/25/2017
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John Katz returns for a third time to the podcast (Ep. 601 & Ep. 183), this time to discuss how Tim Tebow and a lunar eclipse, two marketing boons that helped the Columbia Fireflies achieve attendance metrics in 2017. Katz discusses Tebowmania, and how to handle the international press attention that came along with it. Katz shares how the team prepared for the lunar eclipse game in August 2017. Twitter: @JEKatz33

Duration: 00:26:58


Ep. 814 - Jim Boone (Owner, KO Tickets)

9/21/2017
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Jim Boone joins the podcast to chat about the volatility in the secondary ticket market for combat sports, especially considering the terrible pricing decisions of the Mayweather-McGregor bout in August. Boone discusses his insight into reselling tickets for MMA/UFC and boxing, as well as why the Klitschko brothers never yielded out a huge demand from American audiences despite their title reigns. Boone shares how his company caters to high-end clients, actually helping promoters move a...

Duration: 00:31:28


Ep. 813 - Seth Shapiro (CEO, Diesel Films)

9/18/2017
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Seth Shapiro joins the podcast to discuss the world of sports filmmaking, fresh off of a trip with the NFL in China. Shapiro talks not only about the air of filmmaking, but also the production angle, where there are time limitations with sports stars, as well as branding implications. Shapiro covers the several issues concerning how gauge evergreen content in a world of fast paced social media, along with building a quality production every time out. Twitter: @dieselfilms

Duration: 00:29:59


Ep. 812 - Evan Flagg (Assist AD, UCLA)

9/14/2017
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Even with the legacy of UCLA, the Bruins face constant changes in how they operate. Assistant Athletic Director of Ticket Sales Evan Flagg explains that UCLA has had to make tough decisions when it comes to dynamic pricing, as well as avoiding dropping the ticket price if they feel it price was originally in error. Flagg shares his insight into dealing with group sales and ticket initiatives for promotions at UCLA, as well as how to enhance longer term commitments from fans. Flagg compares...

Duration: 00:32:38


Ep. 811 - Neil DeMause (Co-Author, Field of Schemes)

9/11/2017
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Originally published in 1998, the book "Field of Schemes" has continued to be a hot topic for public stadium finance opponents in the 19 years since. Co-Author Neil DeMause talks about some of the issues surrounding the ability of teams to gain publicly financed stadiums, as well as the economic viability that each project actually presents to the community at large. DeMause shares insight into how large events may actually have a net-zero economic gain, and some of the misconceptions...

Duration: 00:45:11


Ep. 810 - Ashwin Puri (VP, Oakland Athletics)

9/7/2017
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Ashwin Puri joins the podcast to chat about the end of his experience as the Chief Revenue Officer of Cal-Berkeley Athletics and the transition to VP of Strategy and Business Operations at the Oakland Athletics. Puri discusses his time moving from NBA TMBO to Cal in order to start the in-house model for the Pac-12 school in 2012, as well as some of the ways he met the challenge of bureaucracy while building an efficient inside sales model. Puri talks about how the school found creative...

Duration: 00:39:08


Ep. 809 - Mark Murdock (Managing Partner, CryoUSA)

9/4/2017
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Mark Murdock joins the podcast to chat about how whole body cryotherapy and other recovery modalities are changing sports fitness and athletic training. Murdock discusses the latest cutting-edge recovery methods from the point of view as a former coach; introducing the concept of infrared light therapy which has been shown to reduce oxidative stress and to help rapid recovery, improved sleep and increased strength and performance. Murdock talks about his involvement in the Nike Oregon...

Duration: 00:31:10


Ep. 808 - Jared Kozinn (Sr. Director of Business Dev/Premium, Detroit Lions)

8/31/2017
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Jared Kozinn offers up his perspective on how to sell premium suite space, especially when the tastes of corporate buyers have changed. Kozinn talks about building up and retaining value for customers, as well as engaging with additional VIP experiences beyond the stadium home dates. Kozinn shares his own learning experiences with the Milwaukee Brewers during the Hank The Dog frenzy and sports marketing through pets in general. Jared's interview is part 2 of 2 with the Kozinn Family (Max's...

Duration: 00:43:11


Ep. 807 - Max Kozinn (Dir New Member Sales, Spurs Sports)

8/28/2017
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Max Kozinn shares his knowledge of sports membership sales, not just with the San Antonio Spurs, but also with the University of Texas-Austin and with Life Time Fitness. Kozinn discusses some of the facets of engaging the customer in a longer term relationship, as well as cultivating more prospects by referrals. Kozinn shares some of the intrinsic values that Spurs Sports & Entertainment emulates through their staff and to their customers. Max's interview is part 1 of 2 with the Kozinn...

Duration: 00:36:40


Ep. 806 - Ken Gelman (COO, Kasai Elite Grappling Championships)

8/24/2017
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Ken Gelman comes on the podcast to chat about the KASAI Elite Grappling Championships (“KASAI”), New York City’s premier competitive professional and amateur Jiu-Jitsu (BJJ) promotion. Gelman talks about how committed the organization is to hosting live events featuring the most talented male and female grapplers from around the globe. Gelman discusses the history of KASAI’s organization, including well-renowned names of Hollis Gracie and other athletes from the worlds of martial arts....

Duration: 00:35:44


Ep. 805 - Craig Pintens (Sr. Associate AD, Oregon)

8/21/2017
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Craig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how to create a brand mechanism that doesn't happen as one opportunity, but continues to grow with a long term strategy. Twitter: @UOPintens

Duration: 00:42:05


Ep. 804 - Eric Kussin (Former SportsBiz CRO)

8/17/2017
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To put it mildly, Eric Kussin's return to the podcast has been exactly 4 years apart (Ep. 218) with a lot of issues in-between. In 2015, Kussin suffered a hard drive crash of his brain as chief revenue officer of the Florida Panthers. Now on the road to recovery, Kussin shares his comeback story about mental health, and some of the things that sports sales professionals can do to improve theirs daily. Kussin also talks about his openness about his mental issues, including a blog post which...

Duration: 00:49:24


Ep. 803 - Patrick Nowlin (Asst AD, Oklahoma)

8/14/2017
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Patrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in an environment that is often more conservative on change. Nowlin describes his methods for not only increasing sales and customer service, as well as finding ways to increase the growth of his employees. Twitter: @paddys_place

Duration: 00:33:10

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