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Choosing the Right Tools for the Digital Job, with Rainmaker Digital’s COO Tony Clark

Productivity tools are everywhere and new ones are popping up each day. So how are we to decide which of those tools will help us be most productive and get things done without spending all of our time looking at tools? In this episode, Tony Clark, COO of Rainmaker Digital (formerly Copyblogger Media) and I... Listen to episode


Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company

It s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset. While Brian understands technology... Listen to episode


How Much Does it Cost to Build a Website?

It’s a sticky question with no easy answer. It’s also a question we get before we even know much about a project. Our goal today is to arm you with the information you need to get the right answer for your needs and to find the right person to help you. Rebecca Gill is the... Listen to episode


Unleash the Power of Frameworks, Methodologies, and Processes In Your Business

Frameworks, methodologies, and processes are abstract constructs that leave a lot of confusion about their purpose, how they re different, and where and when they are used. Despite sounding like language lard, understanding these three ideas can unleash the power in your business. When I was working in corporate consulting all three of these constructs were... Listen to episode


Two Ways to Turn Facebook Fans Into Paying Customers

Since 2007 Jon Loomer has been using Facebook for business. And despite the ever changing landscape, has continued to thrive by marketing on the platform. Jon is now one of the leading Facebook marketing experts, and in this episode, it’ll become clear why. When I asked Jon to come on the show I had no... Listen to episode


The Mobile First Philosophy (and How To Start Building Your Own Mobile Strategy)

Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don t a leg up. Aaron Strout is the President of WCG and has been working in digital for 20 years. Aaron understands the importance of mobile for his... Listen to episode


Digital Asset Ownership: Are You Making This Single Catastrophic Mistake?

Over 15 years I ve built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I have observed across that time. And a lot of you are still doing it. In the era of the “Sharing Economy” the idea of... Listen to episode


How to Protect Your Customers by Understanding PCI Compliance for Credit Card Security

Qualified Security Assessor Sean Mathena gives us the inside scoop on PCI (Payment Card Industries) compliance and the rules you need to understand when accepting credit cards in your business, online or offline. PCI compliance is about securing credit card information and protecting your customers. Sean Mathena is a Qualified Security Assessor one of the... Listen to episode


How to Pick the Right Hosting Company for Your Website

Website hosting seems like such an easy decision. But not all hosting is created equal. In this episode we’re going to teach you what you need to know so you can make a better hosting decision for your business. John P. is the host of GeekBeat.TV and is a former telecom executive and CMO for... Listen to episode


Protecting Your Digital Business: A Primer on Small Business and The Law

Litigation isn’t something any of us want to think about, but having to put a plan together when the time comes isn’t an option. Here’s a short primer on handling electronic records, like email, so we can be prepared … Johnny Lee is a Managing Director at Grant Thornton, forensic investigator, and licensed attorney. He... Listen to episode


Giovanni Gallucci on Images as Content and Understanding Usage Rights

Giovanni is one of the most generous people I know when it comes to sharing his knowledge, and he’s been teaching about image usage and optimization since 2008. Giovanni is a successful social media consultant and practitioner, videographer, and photographer. He also has a knack for pushing the boundaries of SEO. He stays on the... Listen to episode


Introducing Technology Translated: A Tech Podcast for Non-Techies

Welcome to “Episode Zero” of Technology Translated. This one’s all about what we’ll be talking about, who this show is for, and what you can expect. I’ve been in the technology trenches since 1996. In that time I’ve watched trends ebb and flow, and taken an active roll in using technology to transform the way... Listen to episode