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The Action Army-logo

The Action Army

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Ready to chase that dream? Want to quit your 9-5 job? Just need a little nudge to get you into creation mode? The Action Army podcast helps entrepreneurs, small business owners, creative people, and anyone else who wants to take more action in their lives and businesses. Jason Zook is the host of the show and is best known for his entrepreneurial antics with IWearYourShirt, BuyMyLastName, SponsorMyBook, and BuyMyFuture. Jason shares a weekly topic and highlights the success of someone in the Action Army community

Ready to chase that dream? Want to quit your 9-5 job? Just need a little nudge to get you into creation mode? The Action Army podcast helps entrepreneurs, small business owners, creative people, and anyone else who wants to take more action in their lives and businesses. Jason Zook is the host of the show and is best known for his entrepreneurial antics with IWearYourShirt, BuyMyLastName, SponsorMyBook, and BuyMyFuture. Jason shares a weekly topic and highlights the success of someone in the Action Army community
More Information

Location:

United States

Description:

Ready to chase that dream? Want to quit your 9-5 job? Just need a little nudge to get you into creation mode? The Action Army podcast helps entrepreneurs, small business owners, creative people, and anyone else who wants to take more action in their lives and businesses. Jason Zook is the host of the show and is best known for his entrepreneurial antics with IWearYourShirt, BuyMyLastName, SponsorMyBook, and BuyMyFuture. Jason shares a weekly topic and highlights the success of someone in the Action Army community

Language:

English


Episodes

AA087 - Steal this marketing "tactic"

11/20/2017
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You, today, could get your next paying customer if you are willing to go the extra mile and do unsolicited (and unpaid) work. Does that sound scary? Does it sound like you’re wasting your time (or could be)? On the contrary, can you flip your thinking to seeing this as a marketing opportunity? A super-high-touch marketing opportunity that could impress the heck out of a potential customer or client. The same customer or client who is tired of being pitched the same way that everyone else...

Duration: 00:22:15


AA086 - Why having fans isn't enough

11/16/2017
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Once upon a time I focused on trying to get more fans and followers. What happened after all that work? I was left struggling to keep my business afloat. If you're running a business of any kind, you need to put your focus on customers first. Hear my story, as well as a story about someone I follow on social media who has a huge fan-base, but couldn't raise just $10,000.

Duration: 00:21:37


AA085 - 5 steps to building an authentic biz

10/9/2017
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I'm not usually big on the "5 steps..." or "12 tricks..." type headlines, but there are only so many characters in a podcast episode title! This one just made sense, and it's a process my wife Caroline and I have spent years honing. We go into detail about the five steps along with the products that can help accompany them in BuyOurFuture (which closes October 13). Hope this gives you some tangible nuggets for your next/existing business!

Duration: 00:39:58


AA084 - You can buy our future, but not our kids

9/27/2017
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It's launch week around these parts! Caroline and I chat about what goes into launching a big project (BuyOurFuture). We discuss the good, the bad, the scary, the not-so-scary, and share stories from amazing entrepreneurs who've made huge changes in their businesses/lives thanks to the BuyOurFuture community. Have a listen as we pull back the ole entrepreneurial curtain! See if this community is right for you at http://buyourfuture.com

Duration: 00:31:04


AA083 - Selling the dream or the reality?

9/21/2017
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One of the things that I strive to NOT do is to sell the dream. But one of the things I'm realizing I need to do more is sell the reality. Selling the dream is selling someone unproven results. Selling the reality is selling someone actual experiences and proven results. It's incredibly hard to sell the reality in the beginning. You haven't helped anyone realize their goals or solve any of their problems. But that's part of our job as creators: We can't just hand someone something and hope...

Duration: 00:30:01


AA082 - We got listbombed...

9/14/2017
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Listen, in the grand scheme of life, our email list getting attacked is not a big deal. Folks around the world are losing their homes, their livelihoods, and more. But... if you listen to the Action Army, you come around for the business chats. We like to keep it real around here, which is why I'm sharing our experience getting "listbombed" and having to unsubscribe 23,000 (yes, twenty three THOUSAND) subscribers. Some great lessons to learn in this episode, especially as it relates to...

Duration: 00:41:46


AA081 - What happens when you bite off more than you can chew?

9/6/2017
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This is our second update and behind the scenes look at a (free) 5-part series we created called Future Finding. In this episode we talk about how much bigger the project has become AND how much more time its taken (and why). There's a definite cost to trying to make something unique, great, and high quality. That cost isn't just money, it's often time and energy; two resources you can't get back. Have a listen and feel free to check out Future Finding at buyourfuture.com/future

Duration: 00:33:20


AA80 - Behind the scenes of creating Future Finding

8/30/2017
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The week this podcast episode went live, my wife Caroline and I launched a 5-part series called "Future Finding." The idea of the series is two-fold: #1 Create something of value that can help you break through to the next level in your business (even if that's from zero to level one). #2 Create a lead-up marketing effort for our BuyOurFuture project. Have a listen and hear what goes into creating a new project, from initial concept to failed recordings, and beyond!

Duration: 00:33:23


AA079 - My experience with The Today Show

8/23/2017
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Not many people can say they've had the honor of being featured on The Today Show. I wanted to pull back the curtain and share my experience and some lessons learned about getting big media attention. Spoiler alert: getting press is never as amazing as you think it's going to be. Have a listen and let me know if my high school basketball metaphor worked out (and if you laughed at my layup story - haha). Enjoy!

Duration: 00:37:10


AA078 - Action Essentials #12

8/16/2017
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The last time I recorded an Action Essentials episode my wife Caroline was my girlfriend Caroline. That's neat. But also, it's been way too long since we've recorded one of these segments... Get ready to take more action in your life, your business, and hear what things we believe you should "stop taking dat action" on. It's (finally) another episode of Action Essentials! Enjoy it, but also be sure to take action.

Duration: 00:45:43


AA077 - My writing sucks

8/9/2017
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During a recent content audit of articles on my website (JasonDoesStuff.com) I came to a realization: My old writing sucks. But... I'm not ashamed of that. My old writing should suck. I've improved. I've spent years honing my writing craft. Discovering my old sucky writing created an opportunity for me to improve it and to learn from previous writing mistakes. I'm glad I found my old writing and realized it sucked. I hope this podcast ep helps you do the same!

Duration: 00:20:43


AA076 - Why I love social media detoxes

8/2/2017
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This episode was recorded right after finishing my sixth social media detox (which means I've successful spent 6 months OFF social media in the last 3 years!) I've watched my business grow and my mental clarity increase, and I can attribute those (awesome) things directly to my 30-day breaks from all social media websites. Have a listen to the thoughts, feelings, and outcomes of my most recent social media detox.

Duration: 00:19:04


AA074 - My first ever upsell

7/12/2017
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Can you believe I've never tried doing an upsell before? And you know what an upsell is, right? Once someone purchases something, pitching them the opportunity to buy something else immediately after. I couldn't believe I hadn't tried doing an upsell before and was even happier to have success with it! In this episode I share why the right type of upsell is a good idea and my initial experience with it.

Duration: 00:25:39


AA073 - Progress is uncomfortable

7/6/2017
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Comfort zones are like quicksand. The good things in life happen when you're uncomfortable. Change, progress, and success come outside your normal routines and habits. It's not easy to embrace the uncomfortable situations and moments in life, but it's absolutely necessary. Don't fear change, look forward to it and use it to your advantage.

Duration: 00:16:28


AA072 - Should you specialize or be a generalist?

6/28/2017
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One of the most difficult questions when you're starting out as an entrepreneur: Should you specialize (pick a niche) or should you embrace being a generalist (jack of all trades, master of none)? In this episode I break down each option and hopefully help you make a decision for your online biz!

Duration: 00:28:45


AA071 - My journey into automation

6/26/2017
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I wanted to share the start of my journey into the world of automation to show how difficult it is. Many online business owners will try to automate from the start and I believe that's a huge mistake. You should only automate when your business is profitable and you can no longer do the manual work of keeping up with products and customers. I dive in deeper about what I'll be doing with automation and will continue to share updates over the course of the next year (through more episodes)....

Duration: 00:27:29


AA070 - The importance of your imperfect writing

6/14/2017
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A few years ago the only thing I'd ever written were emails and tweets. And by emails, I mean replies to my grandmother when she forwarded me puppy videos. I had never written a sales email, landing page copy, an article, or anything else of substance. I was afraid. Who was I to think I could be a "writer." But then, I decided to write a book. Classic Jason Zook move, eh? Then I went on to write over 200 articles in the span of three years. In this episode I share everything I've learned...

Duration: 00:26:30


AA069 - Honest thoughts about online courses

6/8/2017
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One of the most attractive business models for online entrepreneurs is selling digital products, like online courses. Are online courses a passing phase? They've been around for over a decade, but is the online course space too crowded? I discuss these things and much more, so have a listen! And, if you want more content like this, join the Action Army - http://actionarmy.co

Duration: 00:25:15


AA068 - Jeff's $250,000+ Kickstarter Story

6/1/2017
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This is the first-ever interview on the Action Army podcast. My good friend Jeff Sheldon joins me in this episode to talk about his entrepreneurial journey (which has run closely next to mine). We dive into the $2,000 he borrowed from his dad to launch his four initial t-shirt designs. We commiserate on spending nearly $100,000 on shipping fees in one year. Then we dive into how he's launched an incredibly successful Kickstarter campaign for his minimal desk organizer called Gather. Learn...

Duration: 00:57:02


AA067 - Have you found your true calling?

5/26/2017
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Podcast listener Josh Strickland emailed in this question and it sparked an entire episode. The idea of "retirement" has always seemed foreign to me during my time as an entrepreneur. I dove head-first into the topic of finding work you can enjoy doing forever OR not doing that and being okay with it. Have you found your true calling? Let me know!

Duration: 00:21:47

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