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The Amazon Insider Podcast

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Ep. 055 Keyword Podcast: The Problems with State Sales Taxes with Chris McCabe

1/18/2018
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Collecting and paying state sales taxes is a responsibility left for Amazon Sellers but it’s not easily done. So many sellers don’t do it. That’s leading to Legislative and Court action to try to figure out how to solve the problem. Chris McCabe with eCommerce Chris tells us what’s happening.

Duration: 00:10:22


Keyword: the Amazon Insider Podcast Episode 054: Avoiding Suspension with Rachel Greer from Cascadia

1/11/2018
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Account suspensions are skyrocketing. If you haven’t been suspended, you’ve at least received a warning. Rachel Greer from Cascadia talks with us about avoiding suspension and ways to talk to Amazon if you are facing suspension.

Duration: 00:10:22


Keyword: the Amazon Insider Podcast Episode 053: Hiring Outside Help with Peter Kearns

1/4/2018
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Growing a small business is exciting and requires Amazon Sellers to wear lots of different hats. As the business starts to grow, sellers can afford to spend money and hire help. In this episode, we’re going through several situations when extra help or employees should be brought on to help.

Duration: 00:10:52


Keyword: the Amazon Insider Podcast Episode 052: Small Business Sacrifices

12/28/2017
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Small Business owners make a lot of sacrifices and face a lot of challenges to grow their businesses. Many Amazon sellers are small business owners. We’re taking a look at some of the most common sacrifices and challenges owners take plus, why it’s important to help make a good work/life balance which is often easier said than done.

Duration: 00:11:01


Ep. 051 Keyword Podcast: Review Manipulation with Chris McCabe from ecommerceChris

12/22/2017
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Reviews are pivotal to sales and growth on the Amazon Marketplace. Unfortunately, too many sellers are resorting to black hat tactics to get reviews and impact their competitor’s reviews. We’re looking at some of these tactics and how complaints about this kind of abuse should be structured and sent to Amazon.

Duration: 00:13:38


Ep. 050 Keyword Podcast: Patent Horror Story and False Complaints by Black Hat Sellers

12/19/2017
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Competition on the Amazon Marketplace is intense and it causes sellers to use Black Hat Tactics to edge out their competition. Competition is nothing new in business. In this episode we’re going to talk about a patent horror story, patents in general and techniques being used by some sellers fo hurt competitors.

Duration: 00:13:03


Ep. 049 Keyword Podcast: Intro to Grocery with Peter Kearns

11/30/2017
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Former Amazonian, Peter Kearns, talks with us about some ways Grocery Sellers can improve their Amazon presence. Amazon has also made a recent change to help Grocery Sellers grow.

Duration: 00:12:58


Ep. 048 Keyword Podcast - Headline Search Ads with Mike Ziegler_mixdown

11/20/2017
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Increased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords. Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, how to get access to them plus the kind of pictures that should be included.

Duration: 00:11:25


Ep. 047 Keyword Podcast: Pricing Strategy with Marell Morel from Cascadia

11/14/2017
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Finding the right price for a product is tricky. You want to make sure it’s the right price to move product, while still making the highest possible margins. Marell Morel from Cascadia gives us a pricing strategy that should used while managing Private Label Products at Amazon.

Duration: 00:12:29


Ep. 046 Keyword Podcast: Enhanced Brand Content

11/8/2017
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Amazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created. Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions.

Duration: 00:11:41


Ep. 045 Keyword Podcast: Importing from China

11/3/2017
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If you’re selling on Amazon, you’re likely either reselling products or you’re creating your own or you’re private labeling products. No matter which situation describes you, there’s a high chance you’re working with factories. And if you’re working with factories, there’s a very high chance your factories are based in China.

Duration: 00:14:06


Ep. 043 Keyword Podcast: Listing Optimization

10/20/2017
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Amazon’s search algorithm scans a ton of data to find product results and rank them for customers. The algorithm scans product’s listing pages to collect information. That’s why creating an optimized listing is so important. Former Amazonian Emily Murray gives us a strategy to help in listing optimization.

Duration: 00:16:31


Ep. 042 Keyword Podcast: Expanding to other Marketplaces

10/11/2017
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One of the biggest ways to grow your Amazon business is by expanding off of Amazon to other marketplaces. There are several marketplaces you can and should be selling on. In this episode former Amazonian Peter Kearns tells us which marketplaces you should be selling on and steps you can follow to expand.

Duration: 00:11:20


Ep. 040 Keyword Podcast: Improving Customer Service

9/22/2017
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Good customer service is key to being successful on Amazon. Customer service is one of the biggest things that customers will notice about your brand and it can set you apart from other sellers. Former Amazonian Emily Murray joins us to talk about how you can improve your own customer service. Emily’s template to respond to negative reviews: “Dear Client, We’re really sorry that you don’t like the {product here}, but we’re here to help you. Here’s my phone number {or} Please contact us...

Duration: 00:15:07


Ep. 039 Keyword Podcast: Three Amazon Tools to Help Brand Owners

9/13/2017
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The Amazon Marketplace was initially created for resellers. In recent years, the Marketplace has shifted to a place where small businesses can launch their own brands and build them up using the platform. Amazon has embraced this shift and has been creating tools to help brand owners. In this episode, we’re talking about three tools Amazon has created to help brand owners. We’ll be talking about Early Reviews, Amazon Insights and Transparency with former Amazonian Peter Kearns from...

Duration: 00:16:54


Ep. 038 Keyword Podcast: Getting Money to Grow Your Amazon Business

9/6/2017
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Running an Amazon business requires capital. Sellers need money to start and then they have to decide if they’ll try to bootstrap growth or go get a loan. In this episode, we’re talking about Kabbage, a company that’s changing how small businesses get access to money. www.kabbage.com/amazoninsider

Duration: 00:14:57


Ep. 037 Keyword Podcast: Competing in a Competitive Sponsored Products Space

8/30/2017
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Amazon Sponsored Products is getting more and more competitive. Sellers can no longer let ads just run on auto-pilot. There are things Sellers can do to help be more competitive with the Sponsored Ads that they are running. Former Amazonian Mike Ziegler used to work on the Sponsored Products team at Amazon and he shares several ways the Sellers can stay competitive in a competitive Sponsored Products space.

Duration: 00:13:05


Ep. 036 Keyword Podcast: Does it Matter where Products are Made?

8/23/2017
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This week’s Amazon Insider, Eric Heller, recruited some of the first sellers to the Amazon Marketplace. In this episode, we discuss manufacturing in the United States or other countries and whether that makes products sell better.

Duration: 00:11:24


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