The Art of Paid Traffic: Online Marketing | Business | Advertisi-logo

The Art of Paid Traffic: Online Marketing | Business | Advertisi

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San Diego, CA


Facebook ads expert Rick Mulready from brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.




#155: 3 Big Facebook Ads Updates (You Should Know About)

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently. They are: The merger of Ads Manager and Power Editor into one combined toolNew targeting updates -- no more Job Title and education targeting…And I also give my perspective on what’s happening with all of the accounts being flagged and shut down… On the Show Today You’ll Learn: The...

Duration: 00:31:57

#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom. For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success. Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads. As you’ll hear today, Sam is a frequent listener of The Art of Paid...

Duration: 00:39:10

Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design. This strategy call focuses on how she’s trying to use Facebook ads to reach real estate...

Duration: 00:33:49

#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program. We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads. In addition to the Facebook ads issues, we had also major problems with our Infusionsoft...

Duration: 00:31:58

#152: How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website. We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue. One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value...

Duration: 00:35:22

Strategy Sessions: Facebook Ads for Financial Advisors with Heather Stevens


Duration: 00:23:18

#151: Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard. Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs. One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months. If you haven’t yet heard that episode, definitely check it out here. You don’t have to listen to it before today’s...

Duration: 00:43:48

#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months. Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that... I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there. Today she takes us behind-the-scenes of her...

Duration: 00:39:30

#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results. Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the...

Duration: 00:38:39

#148: How to Improve Your Conversion Copywriting with Joel Klettke

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads. And joining me to share his expertise is conversion copywriter, Joel Klettke. Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others. Joel talks a lot about how we really don’t need to overthink things when it comes to writing...

Duration: 00:46:03

#147: 3 Facebook Ads Updates You Should Know About

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads. Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services. On the Show Today You’ll Learn: “Landing Page Views” And sneak peek...

Duration: 00:24:02

#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset... The willingness to test things out and keep at it even if what you’re doing isn’t working. That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet. Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he...

Duration: 00:36:03

#145: [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads. In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine. Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon. Until she found and started testing Facebook ads, that is… She...

Duration: 00:45:47

#144: How to Create An Effective Sales Follow-Up Sequence with James Wedmore

Joining me today on the podcast is my good friend, James Wedmore. This episode marks James’ third time as a guest on The Art of Paid Traffic, and today we’re talking all about how to create an effective follow-up sequence with your target audience. I’ve always respected how James approaches business and he shares his expertise in so many ways here… He reveals the biggest mistakes people are making after they present their offer, the four elements of an effective follow-up sequence and...

Duration: 01:00:59

#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

On today’s episode of The Art of Paid Traffic podcast, I dive into: How to Set Up Your Facebook Ads For Success -- June 2017 edition. My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates. This is a step-by-step walkthrough including... What work you’ll want to do before even setting up your ads. Which options to be testing at the Ad Set and...

Duration: 00:53:52

#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin

On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin. Grant is the founder of and through his online course, teaches people how to find and book paid speaking engagements. Today he shares how he sells his program through webinars -- both live and automated -- and lately, his automated ones are really doing well for him. And by really well I mean, lately it’s been for every $1 he spends on...

Duration: 01:05:11

#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)

It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A. I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares, etc..) that you’re getting on an ad and use that same ad (with all the social proof) to target new audiences. Where to find the local awareness objective How to target a sub-group within a target audience when you can’t EXACTlY target this sub-group...

Duration: 00:37:58

#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou

On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from Steve runs an e-commerce site called which he started with his wife back in 2007. I’ve known of Steve for a few years now, and whenever I’ve heard him speak I’ve always been impressed with him. Then, at Social Media Marketing World in March, we finally met in person -- and here we are today,...

Duration: 00:48:46

#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads

On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K. And joining me to share how he did it is Justin Richard from Convert Marketing, a Facebook ads agency in Santa Barbara, CA. Justin is actually a student of mine and regular listener of The Art of Paid Traffic, and even though he comes from a background other than business, he’s a great example of...

Duration: 00:44:32

#138: Facebook Ad “Objectives”: What They Mean + How to Use Them

On today’s episode, we’re talking all about Facebook ad “Objectives”. Specifically… What’s the difference between each ad ObjectiveWhich one to chooseHow to use themWhat they mean in your Facebook ad campaignAnd, some exceptions you might want to make when it comes to choosing your ad Objective. I covered Facebook ad Objectives back on episode 110, but I still get a ton of questions every week about this topic AND the Objectives have changed and consolidated since then. So we’re gonna...

Duration: 00:30:25

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