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75: How to Connect People to Your Ideas Through Marketing

In Episode 75 of the Bright Planning Marketing Podcast, your host Catherine Campbell and the producer Jason Pyles talk about how to connect people to your ideas through marketing. We discuss the four brand archetypes that seem to be the four best ways to distribute information to your audience. These four archetypes are The Scientist, The Giver, The Nanny, and The Spy. The Scientist Brand Archetype is the kind of brand that presents new research and tests the status quo. The Giver Brand...


74: Tips for Writing Blog Posts Fast

Of all the duties that marketers take upon themselves, it seems like the most daunting job is writing blogs. In Episode 74 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss secrets for blogging prolifically and writing quickly! We review the purpose of blogs. We also talk about some of the particulars of the blogging debate, such as word count. In this show, we discuss helpful tools like the content calendar and an “ideas notebook.” Jason even...


73: Strategies to Market Yourself as a Creative or Artist

This week on the Bright Planning Marketing Podcast, we received a question from an author named Rose. She asked for advice on continuing to remain engaged with her community while she’s in the creation period for several months between product releases. For those in a creative field (such as writing, painting etc.), there can be long pauses in traditional marketing messaging, so Rose wants to know what sort of posts she could do to continue to foster engagement during the “off season."...


72: Kick off Content Marketing With an Empath Map

If you were to capture the “unicorn of marketing,” you would somehow gain an understanding of what your target audience wants and needs. What are your customers looking for? What do they want? What do they need? In Episode 72 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and the producer Jason Pyles discuss the benefits of using an “Empathy Map” to assist you with your content marketing. A “customer avatar development sheet” or a “customer journey map” can help...


71: 4 Questions You Have to Answer to Be Successful

In Episode 71 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss four questions that you can employ to learn about your audience, create your content and build your core message. This is sometimes called the “Customer Discovery Journey.” We also talk about focusing outwardly on the customer, instead of making the common mistake of always reflecting back on your own company. “Enough about me … what do you think about me?” During this episode, we...


70: How to Take a Break From Marketing Without Losing the Audience

How do you take a break, go on vacation or have a life when you have a content releasing schedule that never stops? How can you prepare a little extra evergreen content for unexpected health issues and family emergencies? Today your hosts Catherine Campbell and Jason Pyles coach you through some good options. Scheduling tools are amazing. Check out episode 69 to learn about the most popular resources.


69: The Best Scheduler Tools for Content Marketing

Welcome to Episode 69 of The Bright Planning Marketing Podcast! Today your hosts Catherine Campbell and Jason Pyles open 2018 with a super-helpful episode to guide you in selecting the best content and social media scheduler tool for you. “Getting a good scheduler tool that really fits you and your business is one of the best investments you could possibly make, even if you are a tiny start-up, you’re a company of one, or maybe you just have a side business and you’re listening to this...


68: Our Top 10 Marketing Campaigns of 2017

If you know anything about your hosts, Catherine Campbell and Jason Pyles, we are suckers for end-of-the-year Top 10 lists. In Episode 68 of the Bright Planning Marketing Podcast, we bring you our Top 10 Favorite Marketing Campaigns of 2017. Catherine and Jason each have five favorites. We don’t want to spoil any of the picks, but just in case you would like to view these campaigns, we have provided our list and corresponding links below. We want to hear your thoughts, reviews and more...


67: Do Webinars Still Work as a Content Marketing Strategy?

A few years ago, circa 2013, webinars were widely used and very popular. But now we’ve reached a saturation point for webinars. In Episode 67 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles talk about webinars and whether they still work as a content marketing strategy. Webinars are a great way to teach industry tips. And if your material is dry in a blog or text form, webinars can be a more effective way to illustrate and educate your customers. You...


66: Your Content Planning Problems - Sloved!

Content planning can be overwhelming for many people, primarily due to a few common problems. In Episode 66 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss these most common problems and offer solutions. For instance, many marketers try to plan too much. If you reverse engineer and work backward from your end goal, then you can more easily determine the amount of content marketing that you will need. Another pro tip is to avoid planning...


65 - How to Create Your Content Calendar for 2018

We understand that it can be overwhelming to think about creating your content and promotions calendar for the next six months. Who has time for that, right? Who can afford it? Actually, the real question should be, who can afford not to plan? When it comes to creating your marketing strategy for 2018, planning is everything. Great marketing campaigns are hardly ever devised overnight; they are the products of careful scheduling and forethought. In Episode 65 of the Bright Planning...


64 - Three 2018 Marketing Trends That Will Affect Your Business

December is almost upon us, which means that we are in the twilight of 2017. No doubt you’re planning to hit the ground running in 2018, so in Episode 64 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles talk about three marketing trends in 2018 that will affect your business. We discuss installing an SSL certificate and how crucial it has become to maintain a secure website, not just for your customers’ peace of mind but also to avoid having your...


63: Why Gratitude in Marketing Works Every Time

Happy Thanksgiving this week, and welcome to Episode 63 of the Bright Planning Marketing Podcast, with your hosts Catherine Campbell and Jason Pyles. In this episode, we discuss the difference between thanking our customers and being grateful for them. While thanking people does fall under the umbrella of gratitude, there’s more to being grateful than just words. We discuss how effective it can be to find ways to genuinely serve your clients. The businesses that are remembered most are...


62: Easy Tips for Making Video on a Budget

Visual media — particularly video content — has become an effective part of digital marketing strategy. Unfortunately, many business owners are intimidated by video creation, or they assume it would be prohibitively expensive to produce great content. Not so! In Episode 62 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide some tips for making great videos on a budget. We talk about the importance of making the subject matter real in order to...


61: Blogging Do's and Don'ts for 2018

This week in Episode 61 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles provide several tips about blogging. Reticent writers have a lot of questions about blogging, such as what should the word count be for a business blog? This episode has some answers for you. We also discuss about “epic content” blogs and using photos to break up the paragraphs. We talk about cornerstone content and how it’s used on a business website. Every blog should have a...


60: Catherine and Jason's Halloween Special

Happy Halloween (if you’re into that kinda thing)! For Episode 60 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles wanted to bring you a very scary episode, so our theme is Marketing Horror Stories! We all make mistakes. Sometimes we’re just “not thinking clearly.” But these marketing stories aren’t just mere mishaps; these are full-blown PR disasters. These are instances where people want to use a megaphone to ask the offending marketing team, “What...


59: 10 Marketing Tactics You Can Do in Less Than an Hour

Has your to-do list gotten away from you? Do you need to do some effective marketing, but you only have a short amount of time? What if we provide a list of 10 marketing tactics you can do in less than an hour? In Episode 59 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles give you a fine little to-do list whose 10 items take fewer than 60 minutes to complete! We discuss email newsletters, the “personal” email, sending Bomb Bomb videos to your...


58: The Definition of Content Writing & How to Do it Right

We get a surprising number of inquiries in which people ask us, “What is content writing, exactly?” Even those who could give you a definition don’t always understand how to execute content writing effectively. Never fear, in Episode 58 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles help you understand more about what content writing is and how to do it correctly. We discuss the importance of writing your content in such a way that you’re always...


57: Classic Strategies for Holiday Marketing

Where do you begin with your holiday shopping? Are you a pre-planned, strategic shopper or an exploratory shopper? Some people are planners. They know exactly what they want and snatch it up early or as soon as that particular gift is on sale. The other kind of shopper is the “discoverer,” or those who like to browse and look for inspiration. These types of shoppers don’t know what they want yet, but they will know the right gift when they see it! We ask these questions because in Episode...


56: A Winning Holiday Season Promotion Strategy

Happy Fall! In Episode 56 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles receive some great listener feedback from Liam, who asks about holiday marketing and the practical reasons behind why it seems to happen earlier each year. Liam wonders if it’s premature or proactive. He also asks, “Isn’t the beauty of holidays in their brevity?” To address Liam’s questions, we delve into the strategy and philosophy behind holiday marketing, beginning...


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