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The Business of Story

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Location:

United States

Twitter:

@ParkHowell

Language:

English


Episodes

How to Tell Your Story with Immersive Virtual Reality

9/24/2017
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On Wednesday, August 30, I toppled out of bed with vertigo. I’ve never experienced it before. I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes, kind of like you’re falling through a narrow ice cave. Have you? I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes of light, kind of like you’re falling head first through an ice...

Duration: 00:49:42


Movie Storytelling Secrets To Make Your Business Presentations Epic

9/17/2017
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PowerPoints are a unique medium; they have the incredible ability to bore your audience to death. Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting? Ted Frank, the author of Get to the Heart, is here to show you how movies hold the key to creating an...

Duration: 01:03:49


How Open Are You To The Impact Your Brand Story Can Make In the World?

9/10/2017
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We often forget that success is not measured in money. We work for years to become wealthy, but lose sight of what is truly important. Capital is not the goal, it's a means for creating a better life, for you and the people around you. A change in your story, however small, can make a difference for countless others. Today’s guest is an expert in how a new life story can change the world. Today’s guest is an expert in how a new life story can change the world. He evolved from financier...

Duration: 00:48:42


How To Use Story To Connect With The Kid In All Of Us

9/3/2017
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Often, it's incredibly difficult to connect with your audience. We’ve all been in that frustrating position. It's not easy to find the common ground that can make the difference between a message working or not. But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and create a powerful message. Joining us from Amsterdam is Lucas Keijning, a creative member of the NEMO Science Museum. Lucas’ job is to make science fun and accessible to people...

Duration: 00:45:28


Using Story To Evolve a Dream Job Into Your Dream Life

8/27/2017
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Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster? Our guest this week is Annie Franceschi, founder of the Greatest Story Creative. Annie worked for years to attain her dream job as a writer for Disney. But once she achieved her dream she found it was not what she had hoped. That's why she gave up her long-sought career and began pursuing a new dream. Annie’s passion is helping small businesses and people find their personal story....

Duration: 00:52:45


How You Can Achieve Hyper Growth With a Simpler Business Story

8/20/2017
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You know the feeling of being overwhelmed in business. We focus on growth, and soon find ourselves with an over complicated business, lacking a clear vision of the future. But when we try and manage this complex system, we become frustrated and confused. Take a deep breath. Let go of control. And simplify your purpose. Take a deep breath. Let go of control. And simplify your purpose. Let go of control. And simplify your purpose. And simplify your purpose. This week’s guest knows the...

Duration: 00:40:32


How to Connect With Gen. Z’s With Your Story Marketing

8/13/2017
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Jesse Kay is one of New Jersey ‘s most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to connect with Generation Z with your brand storytelling. Just as we were starting to learn how to best connect with millennials, a new generation has arrived. Generation Z is making history as the first to be raised in the age of technology, and that makes them more unique than any other demographic. Despite making up almost a quarter of...

Duration: 00:49:02


How to Produce Irresistible Explainer Videos In Your Story Marketing

8/6/2017
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You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That's where your explainer video comes in. Eric Hinson, the founder of Explanify, is here to explain the explainer video and how to use brand storytelling in it for your story marketing. Eric is a master at finding the essential story thread wrapped around a concrete idea to create a...

Duration: 00:48:23


Owning Your Origin Story to Make a Personal Impact On the World

7/30/2017
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Every day a story is told on social media that reaches tens of millions of people. These stories are not big budget films or complex advertising campaigns, they’re created by humans just like you. But many people believe you need an expensive camera and extensive training to create a successful narrative, and that is not true at all. That’s why today we will be explaining how an intimate, authentic origin story is the most effective message. Joining us is an international superstar....

Duration: 00:42:33


Using the Story Cycle to Tell Your Story on Purpose

7/23/2017
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My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. Our guest is Temitayo Osinubi, author of Beyond Buzzwords, and host of the Marketing Disenchanted podcast, and he is calling in to discuss his brand story on air. In his experience, the world is full of...

Duration: 01:00:59


How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact

7/16/2017
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I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. [caption id="attachment_23298" align="aligncenter" width="600"] Image from a favorite Photoshop artists, James Popsys, who explored visual storytelling on the Business of Story podcast.[/caption] Thank you for...

Duration: 00:46:57


How to Step Up Your Leadership Game With Storytelling

7/9/2017
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In order to become the best leader you can be, it's critical to give your team a call to something bigger. The best leaders can tap into the audience’s core values and inspire action, and spark a strong purpose in the community. But what if you have difficulty forming that intimate connection with members of your team? The answer, of course, is to find your story. Our episode this week is about using your stories to engage people in what you’re doing. Joshua Spodek can tell you firsthand...

Duration: 01:04:01


Embracing a Survival Mindset in Your Brand Storytelling

7/2/2017
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Have you ever felt the terror of being totally lost? In business, we prepare for everyday problems and stick to our established plan. But when the unexpected happens and our existence is threatened, we panic; we either fight a losing battle, retreat as fast as possible, or stop altogether in shock. This Fight, Flight or Freeze thought process is a natural survival instinct, but often it can be the end for us or our business. We can’t expect the unexpected. That’s why it's critical for...

Duration: 01:06:35


How A Focused Brand Story Will Help You Standout from the Crowd

6/25/2017
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Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workbook is a wonderful developmental tool, but not everyone has a clear idea of what that program is. That's why today I’m going to work with a listener like you to demonstrate the ten step story cycle in action. For the past 97 episodes, we have brought you guests from around the world to share their wisdom in crafting a compelling story for your...

Duration: 01:06:09


How to Play Bigger and Dominate a Category

6/18/2017
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Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products and services. Therefore, defining a new and unique category for your offering is what will separate you from your competition and insure your survival. Christopher Lochhead, host of the Legends & Losers podcast and author of the irreverent marketing book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets,...

Duration: 01:00:21


Story Tell Like a Boss with Your Vlog

6/11/2017
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It’s not too difficult to get your story out there. There are myriad social media platforms that streamline your content creation process. But, with hordes of videos, blogs, tweets, Snapchats, Instagrams and updates added constantly, it’s difficult for your message to reach the surface in this sea of content. What can a brand do to stand out? What are the secrets to finding your way into the lives of your audience? Why can a 10-year-old do this stuff better than me? These are the tough...

Duration: 00:50:32


The Power of the Parable for Your Business

6/4/2017
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What if I were to tell you that the most crucial aspect of a successful business was not actually profit gain? Would you be willing to believe that a key ingredient in a booming, high-profit organization was generosity? We at the Business of Story typically focus on the story aspect of brand marketing strategy. Today we’re focusing on the business side. In the past, marketing and advertising were created for the sole purpose of generating as much revenue as possible, with no concern for...

Duration: 00:49:30


How Stories Truly Connect Humans In Today’s World of False Connectedness

5/28/2017
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There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully considered. However, almost nothing in the world of story branding is more important, and more overlooked than genuine connection. This fact is nowhere as clear as in the case of Pepsi’s infamous ad. Millions of dollars invested, a world-famous star, a positive call to action, great music, bold cinematography; all gone to waste. Where did they go...

Duration: 00:59:03


Life and Death Leadership Storytelling From A Polar Explorer

5/21/2017
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What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat? For a 900 mile trek through one of the most dangerous places on earth, over hidden crevasses, calving glaciers, and frozen landscapes, one of the most critical tools is the ability to communicate the right story. Joining us on this edition of Business of Story is adventurer Robert Swan, the first man to journey across both the North and South Poles unaided. His dream of...

Duration: 01:06:21


How to Use Story Marketing to Make Movements Happen

5/14/2017
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The world of brand marketing is changing rapidly. Ad campaigns don't work like they used to. Because brands are no longer the storytellers. They're the story makers handing their stories to their customers in hopes they'll share it with their world. Smart brands are focused on making movements, like REI's #OptOutside effort. Dove's "Real Beauty" campaign. Or Heineken's recent "Open Your World" work. How do you turn an ad campaign into a meaningful movement that matters? It starts by...

Duration: 00:50:33

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