A Close Look at the Wharton Customer Analytics Initiative
1to1 Media’s Judith Aquino discusses customer analytic trends and the Internet of Things’ impact with Colleen O’Neill, executive director for the Wharton Customer Analytics Initiative, and Eric Bradlow, WCAI co-director and professor of marketing.
The Millennial Experience: Cinnamon Toast Cruiser
Mark Chu, associate marketing manager at General Mills, talks with 1to1 Media’s Judith Aquino about the Cinnamon Toast Crunch Cruiser and the cereal brand’s efforts to reach Millennials.
Q&A with The Melting Pot
Mike Lester, president of The Melting Pot, chats with Mila D’Antonio, editor-in-chief of 1to1 Media, about what it takes (from training to recognition) to empower employees to create memorable customer experiences for each and every customer.
Voice of the Customer Strategy
This podcast in an excerpt from a recent webcast featuring Seth Hall, SVP of customer service at Philadelphia Insurance Companies; and Mila D'Antonio, editor-in-chief at 1to1 Media, discussing the intricacies of the insurer's voice of the customer program. The full webcast was recorded on December 10, and is available for viewing here: http://go.1to1media.com/VOC?SourceT301215=podcast