The Career Confidante

If you want a promotion or build your business, decision-makers must know who you are and trust your expertise and ability to get the job done. What can you do to promote your work in a way that builds visibility and trust? In this episode of The Career Confidante, host Marie Zimenoff welcomes marketing and publishing expert Allison Lane. Allison shares what she has learned while helping thousands of experts, entrepreneurs, and thought leaders connect to their audiences. She’ll also share how you can stop spending money and effort on tactics and prioritize fewer, needle-moving efforts. If you want to advance your career or create your next big opportunity without the overwhelm, listen in! Do you know the secrets to using LinkedIn to build your brand (and help clients do the same)? Take our quiz to find out and get a few tips while you're at it: https://careertl.com/liquiz

When professionals around the globe want to make a mark in their professional and personal life, personal branding offers a powerful process to make it happen. In this episode of Career Confidante, host Marie Zimenoff welcomes corporate maverick turned quirky brand architect, Lily Naadu Mensah. Listen in for strategies to unleash your unique brand, emphasizing how a strong personal brand can be as memorable and influential as a captivating fragrance, attracting opportunities and setting you apart in any room. Learn how to stand out from your peers by shining in areas that truly matter. We'll explore the nuances of mastering social media to enhance your professional image online, ensuring your digital presence is as compelling as your real-life persona. Listen in to gain the skills to be a confident networker, helping you connect authentically and build valuable relationships that can open doors to new opportunities. Discover the art of visual storytelling and learn how to craft a polished, personal image that genuinely reflects who you are and what you stand for. Whether you're a budding entrepreneur, a seasoned professional, or someone just starting out, this show offers invaluable tips and inspiration to help you turn heads and leave a lasting impression. Join us and embark on a journey to redefine your personal brand, where your uniqueness is not just accepted but celebrated. Ready to make your mark? Let's get started!

With more than 700 million profiles on LinkedIn, standing out and attracting the right audience to advance your career or grow your business feels out of reach. In this episode of The Career Confidante, host Marie Zimenoff welcomes Jennifer Vancil, career coach and Certified Strengths Coach. Jennifer shares tips to communicate your strengths as part of your unique brand and create a differentiated profile that captures your accomplishments in your voice and engages readers. She shares how you can communicate your strengths in the way you USE LinkedIn, too! You’ll leave with practical actions you can take today on LinkedIn to move your job search forward. If you or someone you know is struggling to see the benefits of investing time in their profile or LinkedIn activity, listen in to gain confidence and a strengths-based social media strategy!

LinkedIn promotes that it is the best place for professional networking and a leader in business lead generation. So why aren't you getting the results you want? Discover how to navigate LinkedIn pitfalls and maximize your professional potential. On this episode of Career Confidante radio, host Marie Zimenoff welcomes personal branding strategist and LinkedIn expert Nelson Emilio. Nelson shares invaluable insights on common blunders hindering career growth and offers practical strategies for success. Whether you're a small business owner looking for leads, a coach seeking to enhance client outcomes, or a job seeker aiming for career advancement, this episode equips you with the tools to propel your journey forward. Don't miss out on this transformative discussion!

Hiring managers receive hundreds of resumes for each open position today. How do you make your resume stand out? In this episode of Career Confidante, host Marie Zimenoff interviews guest Amelia Brooke on the power of storytelling in resumes (or CVs where Amelia's located in the UK) and LinkedIn profiles. Amelia shares her journey from working in manufacturing to becoming a recruiter and now a career coach and writer. Marie and Amelia discuss the importance of storytelling in resumes and how it can differentiate you from your peers in today's competitive job market. They also delve into the art of prioritizing stories to make sure your message resonates instantly with the recruiter and hiring manager. Listen in to uncover the secrets to using storytelling to transform your career documents and stand out from the crowd, even if you're making a career transition. If you're a career services provider, join us for the Career Thought Leaders Symposium in Lisbon, where Amelia and Marie are presenting a 3-hour workshop to help professional resume writers take their resume writing from bland to bold. Learn more here: https://careertl.com/symp24

While most of the time we talk about the problems job seekers face, the majority of career development and advancement happens while we are employed. In this episode of Career Confidante radio, we delve into the power of networking, career advancement, and strategic relationship building with Ruth Winden. From the value of in-person interactions to the benefits of group coaching, Ruth shares her expertise in navigating career development within organizations. Don't miss out on her valuable insights on leveraging opportunities, learning continuously, and making meaningful connections. Don't wait until you are thrust into job search to start taking steps to improve your career, tune in now and take your career to the next level!

While most of the time we talk about the problems job seekers face, the majority of career development and advancement happens while we are employed. In this episode of Career Confidante radio, we delve into the power of networking, career advancement, and strategic relationship building with Ruth Winden. From the value of in-person interactions to the benefits of group coaching, Ruth shares her expertise in navigating career development within organizations. Don't miss out on her valuable insights on leveraging opportunities, learning continuously, and making meaningful connections. Don't wait until you are thrust into job search to start taking steps to improve your career, tune in now and take your career to the next level!

What if the addition of two simple words could transform generic resume descriptions into compelling selling points? A critical yet often overlooked aspect of resumes is that they are not just a list of past achievements, but powerful sales documents. Even sales professionals who are adept at selling products may struggle to sell themselves on paper. In this insightful episode of The Career Confidante, host Marie Zimenoff is joined by Claire Davis, founder of Traction Resume and an expert in personal branding and resume writing for medical sales professionals. With a unique perspective shaped by her experiences as a recruiter and her personal journey through five layoffs, Claire brings a wealth of knowledge to the table. Listeners will get insights from the valuable lessons Claire learned reviewing 16,000+ resumes and experiencing multiple layoffs. They’ll learn what innate strengths you can leverage to get an edge in their job search and on their resumes. Claire’s approach focuses on helping individuals tell their career stories in a way that positions them as unique and indispensable, avoiding the trap of becoming just another commodity in the job market. Don't miss this episode because no matter what job you’re seeking, positioning yourself is key to your job search and advancement. Tune in to learn how to craft a resume that truly sells your skills and sets you up for success in the competitive job market. If you are a professional resume writer looking to grow your skills, check out the resources at resumewritingacademy.com

What if the addition of two simple words could transform generic resume descriptions into compelling selling points? A critical yet often overlooked aspect of resumes is that they are not just a list of past achievements, but powerful sales documents. Even sales professionals who are adept at selling products may struggle to sell themselves on paper. In this insightful episode of The Career Confidante, host Marie Zimenoff is joined by Claire Davis, founder of Traction Resume and an expert in personal branding and resume writing for medical sales professionals. With a unique perspective shaped by her experiences as a recruiter and her personal journey through five layoffs, Claire brings a wealth of knowledge to the table. Listeners will get insights from the valuable lessons Claire learned reviewing 16,000+ resumes and experiencing multiple layoffs. They’ll learn what innate strengths you can leverage to get an edge in their job search and on their resumes. Claire’s approach focuses on helping individuals tell their career stories in a way that positions them as unique and indispensable, avoiding the trap of becoming just another commodity in the job market. Don't miss this episode because no matter what job you’re seeking, positioning yourself is key to your job search and advancement. Tune in to learn how to craft a resume that truly sells your skills and sets you up for success in the competitive job market. If you are a professional resume writer looking to grow your skills, check out the resources at resumewritingacademy.com

When professionals around the globe want to make a mark in their professional and personal life, personal branding offers a powerful process to make it happen. In this episode of Career Confidante, host Marie Zimenoff welcomes corporate maverick turned quirky brand architect, Lily Naadu Mensah. Listen in for strategies to unleash your unique brand, emphasizing how a strong personal brand can be as memorable and influential as a captivating fragrance, attracting opportunities and setting you apart in any room. Learn how to stand out from your peers by shining in areas that truly matter. We'll explore the nuances of mastering social media to enhance your professional image online, ensuring your digital presence is as compelling as your real-life persona. Listen in to gain the skills to be a confident networker, helping you connect authentically and build valuable relationships that can open doors to new opportunities. Discover the art of visual storytelling and learn how to craft a polished, personal image that genuinely reflects who you are and what you stand for. Whether you're a budding entrepreneur, a seasoned professional, or someone just starting out, this show offers invaluable tips and inspiration to help you turn heads and leave a lasting impression. Join us and embark on a journey to redefine your personal brand, where your uniqueness is not just accepted but celebrated. Ready to make your mark? Let's get started!

Listen in for tips on future-proofing ypur career and building your resilience.

Listen in for tips on future-proofing ypur career and building your resilience.

Close to two-thirds (64%) of 18- to 24-year-olds trust career advice on social media. While social media provides a new way to deliver information that's particularly appealing to young workers, following advice on social media can be risky because people often conflate popularity with trustworthiness. How can career services providers, teachers, parents, and others provide engaging and trustworthy information? In this episode of The Career Confidante, host Marie Zimenoff welcomes Jake Richings, the founder of Authentic Engagement, a company dedicated to revolutionizing how we engage young people in careers. This episode is a deep dive into the challenges and strategies of connecting with Gen Z, a generation often misunderstood and stereotyped for their online presence. Jake will shed light on why traditional methods of career engagement are failing with young people and how to create a meaningful change in behavior that leads to GenZ initiating career conversations, developing future-proof skills, and showing interest in diverse industries. Marie and Jake explore why young people seem disengaged from traditional career paths and workplaces and how industries can attract the next generation and make their careers appealing. This episode is a must-listen for educators, employers, parents, and anyone interested in understanding and engaging with Gen Z on a deeper level. Join us to learn how we can inspire and prepare the next generation for the evolving world of work. Tune in for an enlightening discussion filled with insights and innovative strategies.

Close to two-thirds (64%) of 18- to 24-year-olds trust career advice on social media. While social media provides a new way to deliver information that's particularly appealing to young workers, following advice on social media can be risky because people often conflate popularity with trustworthiness. How can career services providers, teachers, parents, and others provide engaging and trustworthy information? In this episode of The Career Confidante, host Marie Zimenoff welcomes Jake Richings, the founder of Authentic Engagement, a company dedicated to revolutionizing how we engage young people in careers. This episode is a deep dive into the challenges and strategies of connecting with Gen Z, a generation often misunderstood and stereotyped for their online presence. Jake will shed light on why traditional methods of career engagement are failing with young people and how to create a meaningful change in behavior that leads to GenZ initiating career conversations, developing future-proof skills, and showing interest in diverse industries. Marie and Jake explore why young people seem disengaged from traditional career paths and workplaces and how industries can attract the next generation and make their careers appealing. This episode is a must-listen for educators, employers, parents, and anyone interested in understanding and engaging with Gen Z on a deeper level. Join us to learn how we can inspire and prepare the next generation for the evolving world of work. Tune in for an enlightening discussion filled with insights and innovative strategies.

How can automation transform the way you do business? Unlock secrets to efficiency and growth like never before! In this episode of Career Confidante Radio, join host Marie Zimenoff as we delve into the world of business automation. We'll navigate the crucial steps you need to take before introducing automation to your business, ensuring a seamless transition. Discover how AI tools can revolutionize your approach, driving innovation and efficiency. Marie will shed light on how AI-generated content can consistently attract and convert your ideal clients with the right focus and background, transforming your marketing strategies. Additionally, we'll explore the valuable opportunities that AI creates by freeing up your time, allowing you to focus on consistent business growth and personal development. Tune in to unlock the full potential of AI in your business and stay ahead in today's fast-paced market. Don't miss out on these groundbreaking insights! If you want step-by-step instruction, prompts to best connect AI content to your audience, and more, join us for the Smart Marketer's Playbook on December 13: https://careertl.com/marketingplaybook

How can automation transform the way you do business? Unlock secrets to efficiency and growth like never before! In this episode of Career Confidante Radio, join host Marie Zimenoff as we delve into the world of business automation. We'll navigate the crucial steps you need to take before introducing automation to your business, ensuring a seamless transition. Discover how AI tools can revolutionize your approach, driving innovation and efficiency. Marie will shed light on how AI-generated content can consistently attract and convert your ideal clients with the right focus and background, transforming your marketing strategies. Additionally, we'll explore the valuable opportunities that AI creates by freeing up your time, allowing you to focus on consistent business growth and personal development. Tune in to unlock the full potential of AI in your business and stay ahead in today's fast-paced market. Don't miss out on these groundbreaking insights! If you want step-by-step instruction, prompts to best connect AI content to your audience, and more, join us for the Smart Marketer's Playbook on December 13: https://careertl.com/marketingplaybook

Coaches, resume writers, and personal branding strategists spend most of their time helping others. However, we can only do that if we also know how to sustain and grow our practice. Luckily, what makes a business successful isn’t a mystery … in fact much of it mirrors the advice we give job seekers! In this episode of the Career Confidante, host Marie Zimenoff goes step by step through growth-hacking your business and marketing your career services on LinkedIn and beyond. She shares the number one myth most entrepreneurs let stop them from being successful and how to flip the switch to stop pushing your services and start attracting customers. You’ll also learn how to market a specific product or service without paid advertising. If you are looking for ideas to refresh your social media marketing strategy, listen in! Want more tips to grow your business? Check out the Career Thought Leaders YouTube channel and the business development playlist for more resources: https://careertl.com/youtube-bizdev

Coaches, resume writers, and personal branding strategists spend most of their time helping others. However, we can only do that if we also know how to sustain and grow our practice. Luckily, what makes a business successful isn’t a mystery … in fact much of it mirrors the advice we give job seekers! In this episode of the Career Confidante, host Marie Zimenoff goes step by step through growth-hacking your business and marketing your career services on LinkedIn and beyond. She shares the number one myth most entrepreneurs let stop them from being successful and how to flip the switch to stop pushing your services and start attracting customers. You’ll also learn how to market a specific product or service without paid advertising. If you are looking for ideas to refresh your social media marketing strategy, listen in! Want more tips to grow your business? Check out the Career Thought Leaders YouTube channel and the business development playlist for more resources: https://careertl.com/youtube-bizdev