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Messaging and non-profit fundraising

Today's show is another response to questions that I found this week. This time the questions came from a list serve that I subscribe to, and the focus was about how non-profits can use text messaging for fundraising. I responded on the list serve and was kind of surprised that I hadn't already done a podcast on this. One interesting thing about podcasts is that it's really hard to know who is listening. We get stats on how many people download, but it's not possible to know who you...


Q&A Episode - Use cases and differences of messaging channels

This is a pretty niche podcast and when I started it I thought that maybe there is a thousand people in the world that might be interested in this stuff. That audience would grow, but I've never really cared about the number of downloads - I've cared more about engagement from the people listening. This engagement has been pretty incredible and it's really rewarding. So for everyone that has messaged in or emailed thank you. On today's show I'm going to give my opinion on a few questions...


Testing Facebook Ad Objectives That Route to Messenger

This episode provides a little more insight to the article below. We test the different types of Facebook Ads to see which objective works best when routing users to Messenger.


Balint Pataki, CEO of Chatbot Tutorial and Host of Chatbot Tutorial Podcast

Another episode with a fellow podcast host. Balint founded Chatbot Tutorial and hosts the Chatbot Tutorial podcast. Part One of the episode airs on the Balint's podcast. Part Two is here in The Chat Bubble feed. You can also click through to checkout a quiz about bots, and some free tutorials.


Thomas Hybki, Host of the Yakker Bot Talk podcast

I found another podcast about messaging, and we are guesting on each other's shows. Thomas Hybki is the host of Yakker Bot Talk and he's on The Chat Bubble today to talk about what's new and interesting with Facebook Bots. You can get his podcast on iTunes. I'll be on his show sharing all my ideas on messaging that I haven't yet divulged on That Chat Bubble. I hope you enjoy both shows. Yakker Bot Talk on iTunes.


Messaging for the Election

This episode is an overview of how messaging works for political campaigns. We're working on a more thorough written overview, but wanted to get the audio out. Here are some links to pages mentioned in the audio. First, the interview with Lloyd from the Hillary for America Campaign. @Mssg Election Messaging: Message into The Chat Bubble Facebook page:...


Messaging Playbook, Step 3 Engage

Today we are doing another solo series and I am talking through Chapter 3 of the messaging playbook. This part is all about engagement and how to start using messenger for engagement. If you haven't checked out the Playbook yet, you can message in and download it. Just open FB Messenger, search for The Chat Bubble and click the get started button. We'll ask for your email and then we'll email you. The Playbook gives an overview of the top 4 marketing use cases for messaging and FB...


Michael Lamb, President and Co-Founder of nativeMsg

Welcome to 2018. As we're releasing this episode it's early 2018 and absolutely freezing in DC where I am and all over the East Coast. On today's show we have a Chicago native, so he's probably used to the cold > Michael Lamb, the President and Co-Founder of nativeMsg and OptIt Inc. Part of what I like about doing the podcast is that the people I speak with have different experience levels with messaging. Some people are just getting started and talking about bots, some people have been...


Chris Messina Discusses Conversational Commerce, Voice and the Erosion of Brands

Today's guest on The Chat Bubble is Chris Messina. He's pretty internet famous. Most notably, he popularized the hashtag-- like the original hashtag for Tech and for Twitter, that hashtag-- and more recently he coined the phrase Conversational Commerce, which has been a label for different strategies as messaging apps and automated messaging campaigns become more common. Listening to him, it's clear that Chris spends a lot of time thinking about technology and the strategies behind a lot...


Messaging Playbook, Step 2 Test

We are back working through the Playbook. This week we talk about measuring results from conversations, the best ways to compare conversations to landing pages, and the long term benefits of conversations and the data that they generate.


Messaging Playbook, Step 1 Convert

We published a Playbook for Messaging. It highlights the top marketing use cases for Messenger. The Playbook lays everything out in a step by step guide so that any marketer can launch Messenger campaigns and focus on their existing KPIs. The best way to get the Playbook is to message in to The Chat Bubble Facebook Page. Just click here to go to our Messenger Page and then click the Get Started button.


Part 2: Hillary for America, SMS Campaign Manager Lloyd Cotler

We're back with Part 2. Be sure to listen to the first half before listening to the second. If you're not already, please subscribe to The Chat Bubble Podcast on iTunes or wherever you listen to podcasts. I've launched a Playbook for Messaging. It highlights the top 4 marketing use cases for Facebook Messenger, and lays everything out in a step by step guide so that marketers can launch messaging campaigns and stay focused on their existing KPIs. You can get the guide by messaging in to...


Lloyd Cotler, SMS Campaign Manager for Hillary For America

I've been in to a lot of the guests that have come on The Chat Bubble podcast, but I think this episode is the best story we've heard so far. On today's show we are speaking with Lloyd Cotler. He was the SMS Campaign Manager for the Hillary Clinton campaign, sometimes referred to as HFA. As we'll discuss in the episode, the Hillary campaign did things that no other mobile campaign had ever done. They did it at a scale that most mobile campaigns never reach and they did all of this on a...


The Playbook Overview: The 4 top marketing use cases for Facebook Messenger

We're releasing a Playbook for Messaging. The focus is making messaging a marketing channel. It highlights the top 4 marketing use cases for Facebook Messenger and lays everything out in a step by step guide. The hope is to share an approach that digital marketers haven't heard before. Instead of leaving Messenger to the customer service bots or operations teams, the marketing department is actually in the best position to capitalize on messaging immediately. The best way to get the...


Sandi Fox, Founder of Smart as a Fox shares the organization's perspective on SMS

On today's show we have Sandi Fox. She is the founder and principle at Smart as a Fox, which is a Digital Strategy agency. Recently on the show, I've been talking to people that really know the messaging space, but they've all been vendors. On this episode we have someone that really knows about messaging, but she's coming from the client side and the consultant angle. Sandi worked for a non-profit where she took control over the text messaging campaigns and oversaw tremendous growth and...


Max Kamin-Cross from Hustle discusses Peer to Peer SMS

On today's show we have Max Kamin-Cross from Hustle. Officially, his title is Director of Product Partnerships, but he was the first DC employee at Hustle, and has been a big part of building everything they're doing in Washington DC. If you haven't heard of Hustle, they're a pretty big deal. They are definitely a darling of the messaging space, and have done particularly well with Peer to Peer SMS campaigns for non profit and political campaigns. They are one of the few companies that...


Derek Johnson, CEO of Tatango discusses a decade of SMS campaigns

This episode shares some great information about text messaging campaigns. Derek Johnson, Founder and CEO of Tatango is today's guest. We'll let Derek tell us more about Tatango, but it's safe to say that his company Tatango is one of the best known text messaging companies out there today. And a big reason why Tatango is well known is Derek's blogging and conent marketing. He's an absolute thought leader in the space and he's very respected by people in the industry. I can't say enough...


Facebook Messenger vs. SMS - FBM's 3 biggest advantages

Sick, busy and baby. So this podcast is short. Actually have some very interesting guests coming up, so stay tuned. Today I’m doing a short overview of the top advantages that Facebook Messenger has over SMS. These are the simple simple basics. For the last few episodes we’ve been talking through SMS- how it works, FAQs etc. We’re going to make a shift in the solo series and talk about Facebook Messenger. We already discussed a little bit about how messaging apps came into being. I just...


SMS+Messaging FAQs

SMS, Facebook Messenger, WhatsApp or iMessage? This answer is evolving. It’s now October of 2017 and I think this answer might be different in the future. The short answer is SMS is the dominant channel right now, but in the future one of the messaging apps might be a better choice. The question really boils down to SMS broadcast vs. Messenger Apps, and right now it’s only really Facebook. Let’s go through the SMS positives. First, it’s ubiquitous. It’s installed on every phone. The...


Jason Brenier, Director of Strategy at Georgian Partners Impact discusses conversation, NLP and AI

Jason is a linguist that works at Georgian Partners, a growth-stage investment firm. Georgian Partners focuses on conversational business as an investment thesis. They've written a great deal of best practices and think pieces on where the space is heading. As part of the Impact team, Jason helps Georgian Partners companies use NLP and advanced linguistic tactics to improve products and customer outcomes. Jason has more than 15 years of experience applying advanced analytics,...


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