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The Content Strategy Experts

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Episodes

Content strategy ROI (podcast)

9/14/2017
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In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position ... Read More The post Content strategy ROI (podcast) appeared first on Scriptorium.

Duration: 00:26:04


The death of training (podcast)

8/31/2017
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In this podcast, Alan Pringle and Sarah O’Keefe discuss the shift in training priorities. In the past, companies would train employees to avoid dependence on Evil Outside Contractors. Today, companies don’t want to invest in training their employees (“They might leave!”), so instead they farm ... Read More The post The death of training (podcast) appeared first on Scriptorium.

Duration: 00:16:34


Transitioning from strategy to implementation (podcast)

8/17/2017
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In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change? Resources: Content strategy and change resistance Webcast: ... Read More The post Transitioning from strategy to implementation (podcast) appeared first on Scriptorium.

Duration: 00:18:37


The client-consultant relationship (podcast)

8/3/2017
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In this podcast, Sarah O’Keefe and Bill Swallow discuss the client-consultant relationship. What is it like working with a content strategy consultant? How can consultants help? How deep do such engagements go? Resources: Keys to content strategy: consultants Do I need a content strategy consultant? ... Read More The post The client-consultant relationship (podcast) appeared first on Scriptorium.

Duration: 00:22:33


Highly designed content (podcast)

7/20/2017
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Highly designed content uses presentation to call its audience’s attention to the most important information. This kind of content requires more attention to detail and exceptions to the standard layout than content with a purely functional design. In this podcast, we discuss strategies for producing ... Read More The post Highly designed content (podcast) appeared first on Scriptorium.

Duration: 00:22:08


20 years of content strategy (podcast)

7/6/2017
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2017 marks 20 years of business for Scriptorium. In this podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow reflect on changes in the content industry over the past 20 years and on how Scriptorium came to be. From content development approaches to professional development resources… ... Read More The post 20 years of content strategy (podcast) appeared first on Scriptorium.

Duration: 00:27:10


LearningDITA podcast

6/22/2017
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In this podcast, Gretyl Kinsey and Alan Pringle discuss Scriptorium’s DITA training resource, LearningDITA.com. What is the business case for providing a free e-learning resource, and what does it take to get it started? What are the challenges of growing and managing an open-source, community-based ... Read More The post LearningDITA podcast appeared first on Scriptorium.

Duration: 00:25:26


Accessibility podcast with Char James-Tanny

6/8/2017
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In this podcast, Sarah discusses content accessibility with Char James-Tanny. What makes content accessible? How can content creators include accessibility in their planning process? What happens if you do not provide accessible content? Resources Web Content Accessibility Guidelines (WCAG) 2.0 Accessibility Checklist for Web Writers ... Read More The post Accessibility podcast with Char James-Tanny appeared first on Scriptorium.

Duration: 00:30:27


Localization strategy: not just cost minimization

5/25/2017
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In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning. Resources Localization strategy: your key to global markets white paper Twitter handles: sarahokeefe alanpringle billswallow Additional contact information The post Localization strategy: not just cost minimization appeared first on Scriptorium.

Duration: 00:16:37


Convergence of marketing and technical content

5/11/2017
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In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging. Resources The age of accountability: Unifying marketing and technical content with Adobe Experience Manager white paper Twitter handles: sarahokeefe ... Read More The post Convergence of marketing and technical content appeared first on Scriptorium.

Duration: 00:17:45


Typical DITA projects – do they exist?

4/27/2017
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In this podcast, Alan, Bill, and Sarah discuss some of the characteristics of typical DITA projects. What is DITA? What are some reasons why you might move to DITA? What are some of the common challenges when implementing DITA? How does publishing work? Resources LearningDITA.com: ... Read More The post Typical DITA projects – do they exist? appeared first on Scriptorium.

Duration: 00:17:14


Structured authoring overview

4/13/2017
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In this podcast, Alan, Bill, and Sarah provide an overview of structured authoring. What are the business requirements that might cause an organization to consider structured authoring? Resources Structured authoring and XML white paper: introduction to structured authoring Top eight signs it’s time to move to XML: ... Read More The post Structured authoring overview appeared first on Scriptorium.

Duration: 00:15:55


The Content Strategy Experts podcast launch

3/30/2017
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Content strategy, localization strategy…and pasta? Note: It will take a few days for the various subscription options to go live. Thank you for your patience as we launch. The post The Content Strategy Experts podcast launch appeared first on Scriptorium.

Duration: 00:07:03