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Business & Economics Podcasts
The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.
Location:
United States
Description:
The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.
Language:
English
Contact:
(855) 475-0258
Website:
http://everymarketmedia.com/
Episodes
42. Mega Trends In The Data Industry with Think Data Group's Barry Gold and Mike Valant
7/5/2022
This week, Rick sat down with two of Think Data Group's top guys; CEO and Founder Barry Gold, and his Operations Head Mike Valant.
Together they share over 80 years of combined industry experience and talk about some case studies you probably haven't considered. Rick even threw some fresh young insight into the mix.
Tune in as they talk Big Data, Strategy, and find out about Think Data Group's new Periodic Table of Data Elements!
About our Guests:
In close to four decades in the data...
Duration:00:12:45
41. Historical Data: How to use it with Ed Locher from HG Insights
6/21/2022
When we hear "historical data", we tend to think, "not for marketing", and that's not necessarily wrong. You wouldn't run a campaign with it, you'll likely have a high bounce rate with a lot of complaints, and you run the risk of contacting people that have already unsubscribed.
What you can do with historical data is use it to make your marketing better. Historical data can help you understand what worked and didn't in past interactions.
Rick and Ed both make the important point that a...
Duration:00:13:44
40. Accounts are People, Too, with David Dulany from Tenbound
11/2/2021
This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you an upperhand.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and...
Duration:00:11:22
39. Don’t Cry Over Spoiled Data with Henry Nevue from People Data Labs
10/19/2021
It’s a question we get every day: does data go bad? The short answer is yes; people’s job titles change, contact info changes, companies go under, and all of this leads to outdated data. So, it’s worth refreshing data sets every so often, but how frequently do you need to do that? To discuss, we brought on Henry Nevue of People Data Labs, and he and Rick are going to give you some insider knowledge on this hot topic!
If you haven’t already, subscribe to the Corporate Data Show on your...
Duration:00:09:24
38. Data Integrity is Integral with Verl Allen at Claravine
10/5/2021
Having loads of data is great, but not if you don’t know what it all means. That’s why you should be focusing on data integrity, as Verl Allen of Claravine does every day. So, if you’d like to learn more about contextualizing your data and maximizing its effectiveness, join Rick as he chats with Verl on this week’s episode!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you....
Duration:00:09:05
37. Lead Generation Like A Boss with Eric Boggs at RevBoss
7/20/2021
One of the most annoying things for anyone in this industry is receiving a robotic, bland sales message that clearly was sent to 5000 other people, too. Luckily, Eric Boggs of RevBoss sat down with Rick this week to discuss how to avoid that through proper segmentation and research. So, if you like making sales and whatnot, you're gonna wanna give this a listen.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers,...
Duration:00:12:47
36. Having an Identity (Graph) Crisis with Ray Estevez from True Influence
7/6/2021
You might not know it, but Rick sat down with Ray Esteves this week and did you a favor: they threw out a bland, complicated topic surrounding machine learning and decided to discuss ID graphs and whether or not you need them. Not only is this topic much easier on the ears, but it’s likely something many of you may have wondered about yourselves, so hopefully it makes your life a little easier!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player....
Duration:00:09:35
35. Intent AND Intelligent Data with Liz Ronco at SWZD
6/22/2021
This week, Rick sat down with Liz Ronco of Spiceworks Ziff Davis to discuss intent data. What is it? How does it work? Why is it important? They cover all of these questions and more, so if you’re looking to learn how intent data can help you score more customers, you don’t want to miss this one!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty...
Duration:00:11:27
34. Talk CDP To Me with Dave Wisdom at Exponea
6/8/2021
This week, Rick sat down with Dave Wisdom of Exponea to talk customer data platforms, or CDPs. It’s a topic we’ve discussed before, but this time we had Dave loan us some wisdom (sorry, sorry – had to) on what exactly a CDP is and what it does. We know it can be hard differentiate between all the acronyms in the industry, so hopefully this clears some things up!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers,...
Duration:00:07:11
33. The Future of the Data Revolution with Harrison Tang of Spokeo
5/25/2021
If you’re a regular listener of the Corporate Data Show, you heard a familiar voice — other than Rick’s — on the podcast this week, as we again spoke with Harrison Tang, CEO of Spokeo. This time, he lent us his insights on the idea of creating a monopoly over private information by siloing it. He’s got lots of ideas about the future of data, so you don’t want to miss this one!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates,...
Duration:00:12:42
32. Data is Still King with Sandeep Kharidhi from Deluxe
5/11/2021
This week, Rick invited Sandeep Kharidhi of Deluxe to discuss a very simple question with some complicated answers: does data-driven marketing still work? Of course, the short answer is yes, but Rick and Sandeep went on to discuss the topic further. You won’t want to miss out on this insightful conversation, so tune into the pod, tune out from the world, and hang with us for a few minutes!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your...
Duration:00:08:38
31. Using Data For Growth with Kyle York from York IE
4/27/2021
On this week’s episode, Rick sat down with Kyle York — or at least a computer with Kyle’s face on it — to discuss using data for growth, both literally and metaphorically. Kyle is the CEO and co-founder of York IE, a vertically integrated strategic growth and investment firm specializing in scaling startup companies. That was a lot of technical jargon, but it boils down to this: Kyle knows his stuff when it comes to company growth. So, while a million and one people have covered this topic...
Duration:00:09:19
BONUS: POIs, Foot Traffic, & SafeGraph, OH MY! with Sushant Bhardwaj
4/22/2021
This week on a quick cut of the Corporate Data Show, Rick sits down with Sushant Bhardwaj of SafeGraph to discuss their data compilation and association with Placekey. So, if you've got just 5 free minutes and a will to learn about an awesome initiative, tune in and join the conversation!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing...
Duration:00:05:19
30. CDP vs. CRM and Many Other Acronyms with Alex Yoder
4/13/2021
As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, fret not, because Alex was happy to give us the inside scoop. So tune in, kick back, and get your daily dose of learning with this episode of the...
Duration:00:09:57
29. CR-Oh No: Why You're Wrong About CROs with Warren Zenna
3/30/2021
As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to be effective and holistic, so that companies are seeing as much revenue as possible.
If you haven’t already, subscribe to the Corporate Data Show...
Duration:00:12:07
28. Cultivating Culture with Gil Allouche at Metadata.io
3/16/2021
On this episode of the Corporate Data Show, join Rick as he sits down with Gil Allouche of Metadata.io, an autonomous demand generation platform that automates the most critical, but often tedious, tasks in marketing. The two of them sling back a couple mocktails while talking company culture and its importance. So kick back, whip up a virgin mojito, and listen as they enlighten us on how to best leverage great company culture to our advantage.
If you haven’t already, subscribe to the...
Duration:00:13:49
27. Pairing B2B & B2C Data: Ethics and Use Cases ft. Harrison Tang from Spokeo
3/2/2021
This week, Rick sat down with Harrison Tang of Spokeo to discuss the ethics of compiling personal (B2C) and professional (B2B) data all in one place. Covering topics like the privacy paradox, access management, and more, they discuss the challenges many of us face in this business when it comes to ethics. Listen and read on to learn more about what Harrison has to say!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data,...
Duration:00:12:36
26. Do You Need More Data? ft. Jason Yarborough from Terminus
2/11/2021
On this week’s episode, we’re joined by Jason Yarborough of Terminus, the leading company in the account-based marketing movement. He and his team believe that often the problem for salespeople and marketers is not lack of data, but rather a poor strategy in using that data. (And we happen to agree.) Tune in while Rick and Jason discuss how an account-based strategy can help you get more sales.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player....
Duration:00:11:04
25: The Best Way to Get the Data in Your CRM Used ft. Jeroen Corthout from Salesflare
2/2/2021
In this week’s episode, Rick has a long-distance sitdown with Jeroen Corthout of Salesflare to discuss the importance of good CRM software. Learn about how crucial it is to have an efficient system for pulling in data on your leads, and how Salesflare can help. Never manually track down those boring little tidbits of info again, and more importantly, get your salespeople to stop complaining.
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your...
Duration:00:10:20
SPECIAL: The Great Data Bake Off | Part I: Needin' the Dough
1/21/2021
Disclaimer: The following episode features a fictional event, where an inbound marketing team kidnaps the co-host in an attempt to stop Every Market Media from proving that outbound marketing does indeed work. But really, it does work. Like, really good.
In this week's episode, join Rick as he announces our upcoming event "The Great Data Bake Off," a grading activity that gets some of the biggest hitters in the data industry together to see who can "bake" the best data. But that's not all!...
Duration:00:09:28