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The Digital Analytics Power Hour

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Three guys who have been around the digital analytics block a few times share the stories of those travels.

Three guys who have been around the digital analytics block a few times share the stories of those travels.
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Three guys who have been around the digital analytics block a few times share the stories of those travels.






#077: Lions and GDPR and Bears, Oh My! with Jodi Daniels

Are you a data subject? If you're a person, then you better believe you are! And, so is every person who visits your website. And, if you are in the EU, or you have visitors from the EU, then May 25th, 2018, is a day you should be keeping a close eye on and preparing for now! On this episode, Jodi Daniels of Red Clover Advisors joins Moe and Tim to talk all things General Data Privacy Regulation (aka, GDPR). Give it a listen and pick up delightful cocktail party openers like, "Hey, do you...

Duration: 00:54:21

#076: Insights, Please. Actionable Ones!

When you find a true insight, it can make your head spin. But, will your head spin in a different direction if the insight is found in Australia than if it is found in the United States? On this episode, Rod Jacka from Panalysis joins the crew for a balanced discussion (northern AND southern hemispheres) about how the phrase "actionable insights" should turn the stomach of any right-thinking analyst. More importantly, the gang discusses the need for clarity around insights -- both...

Duration: 00:56:10

#075: Corralling the Cross-Device Visitor

It's a challenge as old as the smartphone (or...technically... a little bit older): we want to track and know people, but, when they're visiting us from their phone, their tablet, their work laptop, and their home desktop, we often really just know cookies and device IDs! Countless vendors tout their enabling technology...but then admit that, yes, you do have to get your customers to authenticate on all devices to provide a common key, which isn't always easy (or even remotely reasonable)....

Duration: 00:47:57

#074: The Google Cloud Platform with Mark Edmondson

You’re listening to this podcast, so you’re, obviously, well-attuned to the cutting edge of all things digital. But, in this episode, we’re going to discuss a couple (or countless) products/platforms (PaaS — Platforms as a Service! Who knew that was a thing?!) from a little upstart company based in California. Google wouldn’t actually return our calls (okay…we didn’t call them), so we went with an Even Better Option: Mark Edmondson — Data Insight Developer at IIH Nordic, Google Developer...

Duration: 01:04:29

#073: When the Analyst Goes Independent with Adam Ribaudo

Do you have a spare shingle lying around? Have you been thinking about painting, "Analyst for Hire - Will Work for Cookies" on it and hanging it up on your front door? It seems like a lot of analysts are pondering whether the next company they should work for should be their own. Adam Ribaudo did just that (figuratively -- we have no evidence of an actual painted shingle) 2.5 years ago. He now works for Noise to Signal, a company he joined...just as soon as he founded it! On this episode,...

Duration: 01:02:47

#072: The Future Digital Analyst Redux with Corry Prohens

Have you learned R yet? No? Well, then Tim is disappointed in you. Or, maybe that's totally okay! Way back on episode #035, we asked the question if data science was the future of digital analytics. We concluded...maybe...for some. On this episode, we dive deeper into what the career options are for digital analysts with longtime digital analytics industry recruiting and staffing maven Corry Prohens, founder and CEO of IQ Workforce. The good news? There are lots of options (if you find...

Duration: 00:52:42

#071: Reinforcement Learning with Matt Gershoff

Let's pretend your goal as an analyst is to eloquently and accurately explain reinforcement learning. Now, let's pretend that you get to try that explanation again and again, and we'll give you an electric shock every time you state something inaccurately and a cookie every time you say something right. Well, you're an analyst, so you're now wondering if this is some clever play on words about cookies. As it happened, we didn't give Matt Gershoff from Conductrics any cookies of any kind in...

Duration: 00:58:25

#70: The Case for Customer Lifetime Value with Dr. Peter Fader

Is your organization customer-centric? Does your product team dive into the demographics of your customers to figure out what features will make them as happy as possible? If so, then you're doing it all wrong! Perhaps. On this episode, the gang chats with Dr. Peter Fader about putting customer lifetime value (CLV) front and center when it comes to developing and executing marketing strategies. For complete show notes, including links to items mentioned in this episode and a transcript of...

Duration: 01:00:42

#069: The Bias of the Analyst

Are you biased? Either you answered, “Yes,” or you’re in denial. Or you’re an AI, in which case you should just go and start your own podcast instead of listening to this one. UNLESS your prediction algorithms told you that this would be the episode where we would finally announce the addition of a third co-host, and you need to collect that data point (and, damn, you’re good, BTW). On this episode, though, our THREE (count ‘em!) co-hosts dive into different types of biases that analysts...

Duration: 00:55:13

#068 - Engaging with Your Local Analytics Community

The conceit of this podcast is having real analysts hang out with each other -- enjoying each other's company and talking a little shop. But, for you, dear listener, that hanging out is occurring through your earbuds. What does it take to hang out IRL with other analysts? Guest host Moe Kiss from THE ICONIC joins the guys this week to chat about Web Analytics Wednesdays, MeasureBowling, MeasureCamp, and what it takes to get those local, in-person relationships rolling successfully. For...

Duration: 00:48:45

#067 - R You Considering Python? (With Ryan Praskievicz)

WHY does Tim simply not give Python its due? Isn't Python a perfectly acceptable -- possibly even better -- option when it comes to diving into programming with data? It's open source, too. Some say it's easier to learn than R. And, frankly, isn't a programming language named after a snake just inherently cooler than one named after a letter of the alphabet? The fellas tackled the topic with Ryan Praskieviecz from EY on this episode...and possibly wound up tackling it in a way that will...

Duration: 00:51:53

#066: The Democratization of the Data

It's another one of those on-going lobby bar topics: how much of the data should be made available to whom and in what form? Should all of an organization's data be completely and freely available to everyone in the company, or is that a recipe for messy data being misinterpreted and misused? That's the topic tackled on this show, courtesy of a recommendation from Pawel Kapuscinski. As it happens, it's also Independence Day in the U.S. -- a fact with which the guys had a little fun. For...

Duration: 00:48:26

#065 - Digital Analytics from a Psychological Perspective with Dr. Liraz Margalit

We can watch (sort of) what users do on our sites. That's web analytics. We can ask them how they felt about the experience. That's voice of the customer. But, can we (and should we?) actually analyze their emotional reactions? On this episode, Michael and Tim sat down with Dr. Liraz Margalit, Head of Digital Behavioral Research at Clicktale, to bend their brains a bit around that very topic. And, they left the discussion thinking differently about conversion rates, and even realizing that...

Duration: 00:54:44

#064: Analog (In-Store) Analytics with Gary Angel

Back in the day, we explained the difference between a visitor, a visit, and a pageview to stakeholders using an analogy of a person walking into a physical store. Now, digital channels are dominating, and physical stores are struggling...which is an opportunity to apply what we've learned about behavioral analysis on the web to in-(REAL)-store consumer behavior. Gary Angel from Digital Mortar (@digitalmortar) returned to the show (our first ever repeat guest!) to walk us through the many,...

Duration: 00:57:56

#063: The Trials and Tribulations of Tool Transitions

Change. It's scary. It's exhilarating. It's a song by Churchill. Sometimes, be it due to your manager, due to a corporate acquisition, or due to a job change, you just wind up with a voice in your head belting out, "You want me to change, change, change!" In this episode, Nancy Koons from Team Demystified joins us to dive into our collective histories when it comes to switching analytics tools -- where we stumbled, where we succeeded, and how we've come to approach the ever shifting...

Duration: 00:40:27

#062: When and Where Does the Role of the Analyst End?

It seems like a simple couple of questions: 1) When and where does the analyst’s role start?, and 2) When and where does the analyst’s role end? And, do the answers to either of these questions change based on the type of organization you’re in (in-house versus agency)? As it turns out, Michael and Tim largely agree on the answers to these questions…but their agreement is pretty expansive, so this could be the episode that infuriates you, dear listener! Give it a listen, and be prepared to...

Duration: 00:49:09

#061: Selling the Value of Analytics with Sayf Sharif

"Psssst! Hey! Buddy! Want some analytics? Whatcha' lookin’'for? Insights? Recommendations? Maybe some implementation? I got anything you want, and I got it at a great price!…" Sound familiar? No? Well, then you’re just not hanging out in dark corners next to executive washrooms the world over! On this episode, Sayf Sharif of SEER Interactive joins us to chat about the how and when of selling analytics — from outside OR inside an organization. Plus, there’s a nice throw down about the...

Duration: 00:54:24

#060: The People and Personality Side of Analytics

Do you want to know something about analysts? They're people. And, not only are they people, but they work with people. And people have personalities. Even the hosts of this podcast have personalities. One of the hosts is introspective about the ramifications for those facts when it comes to his work. The other host gets so rattled by the topic that he uses the phrase "a lightbulb went off," when the appropriate figure of speech was actually "a lightbulb went ON." Can you guess which host...

Duration: 00:55:32

#059: Display Ads and Ad Fraud with John Nardone

Well into our third year of the show, we decided it was time to show that we've become hard-hitting audio journalists by bringing on a heavy-hitter in the world of display media and grilling him with tough questions. And then we found out we're not hard-hitting audio journalists. And the heavy-hitter we brought on was informative, articulate, and willing to muse objectively about the challenges that face display advertising. So much for the original plan! John Nardone of Flashtalking was...

Duration: 00:46:20

#058: Analytics in an Agile Organization with Simo Ahava

FINALLY! It's a show all about Google Tag Manager! Oh. Wait. What's that? We had Simo Ahava on the show and actually covered a different topic entirely? WHAT NINNYHEAD APPROVED THAT DECISION?! Well, what's done is done. With 'nary a trigger or a container referenced, but plenty of wisecracks about scrum masters and backlogs and "definitions of 'done,'" we once again managed to coast a bit over the one-hour mark. And, frankly, we're pretty pleased with the chat we had. You'll just have to...

Duration: 01:02:14

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